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3 words to describe your personal brand
It is tempting to exaggerate your abilities, but this is not the place to do that. A strong personal brand can open up doors to speaking engagements, job interviews, promotions, client relationships, and overall business success. If you aren't getting the callbacks you'd hoped for, then this is for you (and it's free). https://docstation.co/features/medication-therapy-management, Introduction To Personal SEO (Search Engine Optimization), Improve Your Google Results: Getting Started, Advanced Tactics to Improve Your Google Results, How to Fight an Unwanted Image Result On Google, How To Bury Or Push Down Negative Google Search Results, I help people create new opportunities in their businesses and careers., I am a personal trainer, specializing in weight training and mobility., I give authors visibility on untapped promotional platforms where they can share their work., I spark new product ideas for large companies that have stagnant product cycles., I help CEOs transform their brand in only 60 days. Thats a pretty lofty title, and its a lot like buying a mug for yourself that says worlds best boss. I guarantee this person in the example isnt even close to being widely known enough to make a claim like that. Dont stress out over finding a single perfect word or phrase to describe you. What I mean by this is what people uniquely think of when they think of you. Thats simple, succinct, and its enough of a teaser to get a response like: Wow, tell me how you do that. Thats your invitation to elaborate on your 30-second elevator pitch. Mix and match them to create a professional persona that accurately reflects who you are. That's a very interesting way to use it! Its the essence of who you are, distilled to just a few words. Make 2 lists. The Brand (obviously). THEN, if the other person is interested, you can go into your 30-second spiel, but only if they invite you to! Should you use personal brand adjectives? A personal brand statement is a 1-2 sentence that sums up your brand. Stephen Hawking really has to work to communicate, yet hes one of the most influential scientists in history. to describe yourself when building Synonyms that are currently popular A person who is stylish or follows current fashion trends is described as chic. From there you can start thinking about your portfolio site, how to revamp your resume, and the points you want to communicate in interviews. The goal here is to find one or two things that separate you from your competition and make you unique. A la mode means "in style" or "trendy". as part of the process is the following question: Give me 5 words to Excellent post !! Some rules: Each cannot exceed 3 words. Beyond her work experience and interests though, she shares some of her hobbies and interests, which helps show off her positive personality. Heres the worst-kept secret in the world of writing: verbs work better than adjectives. 300 satisfied clients so far.". Whenever you tweet, post, write, or introduce yourself with your 30 second pitch, think about those three words and what they mean to you . What words come to mind when you think of a stylish person? something instead of just talking about it. Think about these brand words that describe your expertise: Consider these words to describe your personality or character: Choose something to describe your motivation or drive, too: If youre careful, you can use these words to highlight your achievements or community roles, too. Then, ask a close friend or co-worker what 3 words they'd use. Although this is a great place to put it, too often we see people ignore LinkedIn as an outlet. Can you boil your personal brand down to the ONE word that describes your value? The title Worlds Best Boss is a pretty big claim, and I dont think anyone is qualified to make that claim. Your personal brand statement should be short enough to fit on one line on your business card. This is especially helpful for recent graduates who need a professional edge in lieu of years of experience.. How you handle tough ethical dilemmas can speak volumes Most professionals on LinkedIn use adjectives to describe themselves, but this is not the best way to communicate your brand. It sums up your experience, your skills, and your passion so that people can easily understand who you are and what you offer. Even after youve decided on a statement, it is a good idea to check with a friend to make sure that your idea of yourself matches what others think of you. One-to-one meetings with your manager and 360 0 feedback from peers and colleagues will help you understand if the . If you look at any strong personal branding statement example you will find that this is the main focus. The responses in this category for the large part had to do with a high level of integrity or character. Glad you enjoyed the post and thank you for sharing your post with our readers to add more suggestions. and overcome those trials and tribulations that will resonate with prospective employers As a former entrepreneur, I leverage the little-known tax secrets that arent taught in school, saving my clients hundreds of thousands of dollars.. They correspond to the four Keirsey temperaments. By showing the value he places on customer relationships, he makes a compelling case for employers to want to hire him and what he values at work. If you want to win on LinkedIn, take that personal branding statement and show it off. If you want to thrive in your career, one of the best things you can do is build a strong personal brand strategy. It's fascinating to see the variety of words each of you has chosen. Once you've established the initial elements of your personal brand be proactive and start asking for feedback. Narrow it down to three words that align with your personal brand and the organization Look at your adjective list and organization research. When Im not advocating for exceptional candidate experience or teaching my coworkers the ins and outs of LinkedIn, Im on Linkedin sharing professional insight, in my home office making lightweight clay earrings, or watering my plants. But beware of using titles and personal branding words that are too over-the-top itll just leave you with nothing. Here are some examples of effective answers that you can reference when responding to this request: Example 1 "I'd describe myself as driven, communicative and reliable. In other words, it's your unique selling proposition. With more and more people developing their personal brand statements, some common trends are starting to emerge. Which words best describe what your brand must convey? Instead, this means this is not the singular focus of how you want to be known. You can also use words like proven and seasoned to show that you have the experience to back up your claims. I wonder if you see that pattern, too. Since it is such a powerful marketing tool, you are going to want to spend enough time on it to make it fantastic and ensure that it projects exactly the image of you that you want. When I talk to my ideal people, I want my tone of voice to be _________. and true to yourself so that your personal brand is the real you. And no matter what type of resume you're writing, a short resume profile at the top can be a great way to make an elevator pitch that you're the right candidate for the job. Thats why you get a summary and an entire about section on LinkedIn to. Words cant create a personal brand for you, but they can definitely support it. Thats the long and short of it. Personal brand words are the words that you would use to describe yourself, your work, and your personal brand. Aaron Ward is an entrepreneur whose passion is to help creators create and sell digital products online. Ask them to do the same activity, giving you three descriptive adjectives based on the personal brand they feel describes your freelance business. Its a subtle difference that most people miss. Every piece of content is considered with these three words before it is published; that's the sniff test. Goal - oriented What steps are necessary to make your desired personal brand a reality? I consider myself to be driven because I'm always working toward a new goal and refuse to give up if met with any obstacles. Your brand personality is essentially how you speak to your people across your different platforms and media, and having some core traits is helpful for you to always refer back to. It sounds like a clever angle for a personal brand at first, and the phrase builder certainly appeals to me but it really just comes across as a humblebrag, or even a little delusional. Social Media Amplification (The Modern Guide to Drive ROI), How to Create the Most Influential Brand Evangelists. Why? If you want to download this list as a PDF, you can do that right . You can blabber on for hours once the other person has shown sufficient interest, but until then think about precision when you craft your personal brand statement. One of the effective ways in defining your brand identity is to describe your brand voice in three words. Having a short brand statement means that you will be able to market yourself quickly whenever a chance for networking arises (on the subway, for instance). It's about having your own voice. Question: Activity 1.1 Write four words to describe your ideal self-concept (personal brand) 1 2 3 4 What steps are necessary to make your desired personal brand a reality? Thats not bad. Bethany, great article! Personal Brands: It's not just about products or services anymore you can build your own personas through social media and hence boost your brand. Small confession: I spent almost a YEAR trying to get a job with a history degree as a recent graduate. Its important to let your accomplishments speak for themselves. The best personal brand statement examples are intimately tied in with the focus of the person who crafted it. Exclusive, stylish, and exquisite (expensive). A lot of companies value having employees that will act as brand advocates and will choose applicants with stronger networks and online presence because of that. After all, recruiters are pressed for time. being able to jive with different personalities across all functions of the While it may seem limiting to describe yourself in 5 words, And sharing about her rockstar results and tattoo-wearing shows off her fun personality, too! Cultivated well, your personal brand will signal to employers whether or not you'll be the right fit for an open role. This will make you more effective than if you simply called yourself results-oriented or something else that is canned. And I inspire them to take action and Just Do It. I achieve this by developing strategies that work. Be sure to connect with me on Facebook, and follow me on LinkedIn andTwitter. Take a moment to think it through, and then once you've got them, write them down and tell someone, your manager, friend or loved one, what these . For example, take a look at this person who calls themselves an influencer of change.. Use the personal branding statement examples below for inspiration when coming up with your own. in those situations? When it comes to personal branding, there are certain words that can make all the difference. Taking your personal brand statement and making it easily found will help share what youre all about, even if someone doesnt have a lot of time to look at your profile. Hard-working 2 . An awesome personal brand statement example jumps right out at you. Id love to hear from you! If youre careful, you can use words like award-winning, community advocate, and side hustle to highlight your achievements or community roles. If you want to put your projects front and center, then you can make it seem more sincere by pairing it with personal brand concepts that denote some humility, like curiosity or self-improvement. Do clients feel that strongly about your brand? If not, it's . Your values and goals change over time, so it makes sense that your personal brand statement would as well. :). thinking and good judgment in times of stress. Make sure to keep it consistent across platforms, however, because using the same sentence every time will help others remember it and associate it with you. A personal brand statement will not help you much if you are not telling people what it is. It will help with networking, gaining trust within your industry, and standing out from others in your field. Your Personal Success Profile seems very interesting and something I would ask that you expend upon if have time. In life (as distinct from branding), the three most used and most powerful words are, "I love you." Together, they are definitive. 3. Hopefully, with a good sentence, an employer will want to know about you. If you continue to use this site we will assume that you are happy with it. your personal brand. 7. It will give you a clear vision of "where your going." For example, do you sell products based on the lowest price, or are you an exclusive dealer. They are used to communicate what an individual is all about, and what they bring to the table. CEO walks out). Dont get caught up in thinking if you didnt pick a word that falls into a particular category you dont possess these qualities, e.g. Your email address will not be published. Protected. Brand adjectives are the words you choose to describe your brand's visual identity. This resource gives you 175 of the most impactful marketing words (good and bad), organized into ten categories for easy reading. Since the purpose of a personal brand statement is to briefly list your primary skills, it is necessary to target the industry where those skills are most useful. With just a few clicks, you can schedule and automate sharing content that will provide value to your networks and also establish you as a trusted source of information about your industry and business. active role in trying to apply your own knowledge on a topic while also taking You can use descriptive words in your headline to give people an idea of what youre all about just make sure theyre honest! Have data-backed and tactical advice to share? Use those personal brand words to start crafting your own brand. Darrell Franklin. Here are our top picks for the best personal brands right now: 1. Some examples include: "I help individuals reassess their life choices to discover their true paths to success.". Sometimes it takes longer than expected to discover the right fit. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Instead, use these personal branding statement examples as an idea-generator if you need help formatting your statement or organizing everything. Give your company a competitive edge and your team a professional boost. 1. Additional words include versatile, resourceful and adaptable. Showcasing your work experience and education puts you in a position to be hired for a job or move on to the next round of the interview process. We recommend including it in a prominent position to lead off your profile information. Have a personal website, or at the very least use social networking sites like Facebook, Twitter, LinkedIn, etc to reach potential employers and use your professional statement. Now that you have some personal brand statement examples to get you going, you need to get the most out of your final product. My experience and feedback has taught me that I bring value to the teams I work with because: I speak geek, marketer, designer, salesperson, client, data whisperer and at some point I tried to learn Shriiwook (Ive always wanted to understand Chewbacca like Han did). Remember: you'll require an element of consistency throughout everything you do. Its a key weapon in your arsenal because it provides a quick, top-level understanding of what you stand for without making others read a whole bio. This article has helped us focus in on how we can best stand out in the crowd. it comes to a grey area that you have never been exposed to. We have it front and center. . The following 6 steps will help increase your self-awareness, define the competencies you need, and strengthen your personal leadership brand. Im a modern, fearless, digitally-driven and globally savvy brand / business leader with over 15 years of experience representing two of the most exciting, influential consumer brands in the world. This is something that we need to make more clear moving forwards, thank you! I am a determined and resilient individual who is always eager to learn and evolve. However, a personal brand statement is just fluff unless you align your actions with it. It isnt evocative, but it works. By pointing out the different languages that he uses at work, he shows that he is a team player and someone that enjoys collaborating with other teams and departments. Another example might be: Bruce is an analytical, intelligent, and collaborative CEO who is dedicated to helping millennials have fun through expanding affordable gyms in the US. Thanks! Creating a statement that is too broad and undirected at any particular group will most likely alienate many of your potential employers. The most powerful words in your profile are your descriptors. With that in mind, consider describing yourself with words that correlate to these four aspects to help build your personal brand: Only a small number of people can legitimately use their achievements to fuel their personal brandstastefully, anyway. Now, I teach the world how to value themselves and communicate their value to others through open platforms like YouTube, Facebook and Twitter.. It will save you time and effort while achieving your goals of growing your personal brand. The "Character" category contains both the process reliability attributes of scheduled Guardians while the people-focused ones relate to friendly Idealists. Take a look at this example in which someone calls herself an influencer of change.. I also invite you to join our LinkedIn group, "Personal Brand Development for Leaders" so you can learn and share with others in our community. . professionalism is vital to your professional success and personal growth, so I am very passionate about one thing: teaching people (entrepreneurs, marketers, etc) how to achieve rockstar results with their social media, especially Twitter. and even prospective clients. If you have trouble brainstorming personal skills, ask close friends or co-workers what they think your strengths are. Consider these brand words that describe your expertise. This helps you figure out who you are, what you stand for and where you add value. A personal brand statement is 1-3 sentences that explain what you do and why you are unique in your field. Your personal brand is how you promote yourself. Thats why its important not to confuse your message with your personal brand words. Knowing these "secrets," I now see excellent results during my job searches - and I dont even apply to more than a handful at once. We expect that with correspondence with a bank, not a person. While this doesnt describe what I do, it describes where I add value. Companies are always changing, and growth is part of the process in any company (from start-ups to even those on the verge of an IPO). Let us recap the key points that help you stand out as the best candidate: Stay honest, positive, and be yourself. Thanks for this article and thought process. Youll know right away if the other person swallowed the bait by watching their body language and by judging their response. First, understand that the words you use are just a means to convey powerful ideas. Here are some other personal brand statement examples that are more oriented around driving an action: As you can see, these personal brand statement examples are all about the value that they can provide others. you have taken a stance in a role, in an industry, or in an uncompromising You can practice this easily. Match your answer with the job description of the job you're applying for. He has become a master at crafting his communications with the absolute minimum number of words simply because it takes him so long to create a simple sentence. Also, make sure to limit yourself to only one sentence for your personal branding statement. And if your feedback comes back different from your words, you need to fix or adjust. 5 Words to Describe Yourself When Building Your Personal Brand Be authentic and true to yourself so that your personal brand is the real you. Rather, its something you should consult, review, and revise on a continuous basis. If youre looking to make your personal brand more irresistible, check out these brand words that will help get you there! Dial-in your brief personal brand statement that you want to present so you can recite it on autopilot. It sounds like a clever angle for a personal brand at first, and the phrase builder certainly appeals to me but it really just comes across as a humblebrag, or even a little delusional. They dont drone on and on, instead, they get right to the point and let the details get sorted out later.
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