the role of the public information officer fema

The role of the PIO is the same regardless of the type or size of the event. Once again, we see a fire threatening our citizens and their homes. Picture of EMI Campus with Emergenct Mangement Institute sign in foreground and Buildings N and O in the background" title="The campus of FEMA's National Emergency Training Center, located in Emmitsburg, Md., offers a beautiful environment for first responders, emergency managers and educators to learn state-of-the-art disaster management and response. PIOs need to have a thorough understanding of the communities they serve. Recall preparation techniques that contribute to a successful media interview. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Sit on your coat tail to keep your jacket from riding up. Identify how messages should be conveyed. Describe the role and functions of the Public Information Officer (PIO) Describe the types of written products used in public information activities. Public information can help people make the right decision at the right time. Coordinate access to policymakers and others (e.g., first responders and disaster survivors). For highly technical information, it might be best to prepare a credible subject-matter expert to present. Many edits, however, can be made in real-time and appear almost instantly online. The table below summarizes what you need to provide for a print story, and identifies the advantages and limitations of print. Contact local, tribal, territorial, and State press associations to obtain media lists. Illustrate the multiple roles of the Public Information Officer and the media in planning for and responding to an emergency. Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. User: 4. Are there warnings or other critical messages to be communicated to the public? A well-executed interview will likely not A. advance leaderships goals. D. should be knowledgeable, assertive, credible, flexible, able to perform under pressure, and accessible., 10. Having clear goals is the foundation for your campaign. Look at the audience, but dont lock eyes with any one person and dont look into the camera. Preparing quality written products including news releases. What problems are you having in your community? As exemplified in the Pew Research study, people are getting information from sources other than traditional media. Thats right, I said z-o-m-b-i-e a-p-o-c-a-l-y-p-s-e. You may laugh now, but when it happens youll be happy you read this, and hey, maybe youll even learn a thing or two about how to prepare for arealemergency. D. has become ever more complex as the challenge of delivering messages has evolved. News releases should adhere to the Associated Press (AP) Stylebook. Members of the media do not want to interfere with these tasks, but if they can get close enough to observe and/or photograph they will be happy. What is the Role of a Public Information Officer (PIO)? Demonstrate that you are in the knowB. In an incident, theIncident Commandermanages the entire incident and: TheCommand Staffprovides information, safety, and liaison services: TheGeneral Staffperforms functional activities: As part of the ICS structure, the PIO is part of the Command Staff and advises the Incident Commander on all public information matters relating to the management of the incident. 3. The role of the pubic information officer - Weegy %%EOF Avoid acronyms. Other zombie origins shown in films include radiation from a destroyed NASA Venus probe (as inNight of the Living Dead), as well as mutations of existing conditions such as prions, mad-cow disease, measles and rabies. Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. Tammy Kikuchi: The response was overwhelming. Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. Some examples of evolving media tools are: Web sites can be used alone or in conjunction with traditional media and other evolving media to get your message out. Although its meaning has changed slightly over the years, it refers to a human corpse mysteriously reanimated to serve the undead. . (Unit 3), Recall preparation techniques that contribute to a successful media interview. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. The ultimate goal of all public safety endeavors is to save lives, protect property, and preserve the environmentand almost all reporters would agree that their needs will come after these important tasks. * The social media links provided are for reference only. For highly visible or controversial matters, it might be best to have a leader in the organization speak. What do you want people to know or do after hearing your message? The five (5%) segment of the 95/5 concept B. downtime when working an emergency. C. blue sky time but makes no difference in credibility. Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. When a newsworthy incident occurs, the media will be there, whether youve invited them or not! The most important point is is an example of a transition phrase or: A. This lesson reviews the four steps in creating a public awareness campaign. This lesson presents information on how to effectively communicate with the whole community regarding the importance of being prepared for an incident. Refer to the list below. For example, you can post videos, use social networking sites, and/or create a blog. Public Information Officer (PIO) - Emergency Management Institute Public Information Officers | Indian Affairs - Native Americans in the Social networking sites are online communities that connect people. Knowing how to effectively speak to media representatives using both verbal and nonverbal communication. More than 70% of the illnesses, hospitalizations and deaths are guys. While local, tribal, territorial, and State governments may have different laws regarding transparency and open government the general principles are to be: As a PIO, it is important to know the laws that apply in your area because of your role in providing information to the public. Possess and enhance certain qualities and skills that make an effective PIO. A micro-blog is a type of blog where the message is shorter. Tammy Kikuchi: I would say it, whatever expense it takes for your Public Information Officers to get the training, spend it. The Governor is continuing to monitor the situation. Uses correct grammar and contains no spelling or punctuation errors. (What will motivate them?). The Incident Command System is a fundamental element of emergency management. Lets review the different types of communication tools in more detail, starting with print media. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. Admissions Fax: (301) 447-1658, Independent Study Program Time will also impact the shelf-life of your campaign. Emergency Manager jobs 33,535 open jobs A news release should be used when an activity or incident is newsworthy based on: News releases should be printed on your organizations letterhead and include a header with contact information (name and number), date, and a news release number. the feedback has been, you know, we appreciate this. This course can provide a basic understanding of the PIO function for those new to the position. Once your campaign is implemented, the last step is to determine its success. This course can provide a basic understanding of the PIO function for those new to the position. (Incorrect), John enjoys boating, swimming, and fishing. 0. Students also learn message development and delivery, legal considerations, press conferences, the operation of a Joint Information Center, stress management, and strategic communication and planning. A validation of your key message C. Backgrounders D. Photos, charts, and graphics, 25. Practice talking in 5-second to 8-second sound bites. Two PIOs talking to each other on the phone about a news story that involves both of their agencies. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. The subject is the. %PDF-1.6 % B. is not bound by public record laws. Lets start by reviewing the Incident Command System (ICS) and the PIOs role in ICS. Check with them to see if the location selected for a media area will allow them to accomplish this connection. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. Determining hazard impact is a crucial component in emergency planning. Describe the role of the PIO in an emergency. Brian Hyer: We had all kinds of questions. Serves as an advisor to the Incident Commander. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. In the Incident Command System (ICS) structure, the Public Information Officer (PIO): A. Some tips for speaking publicly and improving your responses (or assisting and preparing a speaker) are: When distributing written products or speaking to the media, you will often need to work with a person to get your information out. Now that youve got a goal statement, the next step is to create messages in support of the goal that are suited to your target audience. B. is to wait for direction from the incident commander. C. includes reporting to the Operations Section Chief during an incident response. Holding the session indoors, if possible. Work to keep them out of danger as you would any member of the public. The Governors declaration allows the use of State resources in paying the costs of fighting the fire. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. Access to you and the newsmakers or persons in charge. Lieutenant Doug McCleve: So what we felt like it would be best to do is provide a one-stop calling center for the news media to be able to access whoever they needed to in this process. Resource Typing Definition for Response . The latest information on activities, events, and resources. One PIO talking by phone to an on-scene PIO to confirm the number of responders at the scene prior to an initial news release. Primary audience: FEMA IS-29.A is designed for the new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. 140-character stand-alone micro-blog statements. If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. A news conference or briefing may be used when you want to: A news conference or briefing may be announced by using a press release or media advisory. Describe how to effectively communicate orally and through written products. . Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. 1. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. Wear your uniform or neat, conservative attire if not in uniform. A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. The news release should use the inverted pyramid as illustrated below. Expert Help. Determine information to be communicated to the public. PIOs need to have a complete understanding of the community's demographics in order to: A. Weve all seen at least one movie about flesh-eating zombies taking over (my personal favorite isResident Evil), but where do zombies come from and why do they love eating brains so much? The best approach is to meet with school officials early to determine when your program best fits their schedule. A PIOs proactive approach to public information enhances credibility in messaging. Managing Public Information for All Hazards Incidents Describe the target audiences for the PIO. D. takes its origin from two sources: management consultant D. Edward Deming and Italian economist Vilfredo Pareto.. Below are some, but not all, of the critical skill sets learned during this training program: Personnel who are assigned or may be designated to perform public information duties during an incident, emergency, or disaster and anyone in a response discipline who may be assigned or designated to perform public information duties. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. Joanne H. Moreau: We are able to work with all agencies and give a real solid unified message. Admissions Fax: (301) 447-1658, Independent Study Program This lesson introduced you to the steps to create a preparedness campaign: These steps will help you develop a campaign that will inform the whole community about the importance of being ready and preparedness steps to take. The most popular social networking sites have groups, which offer chat boards for members. Managing public information is another fundamental element of emergency management. %PDF-1.6 % Speculation C. Summarizing D. Bridging, 12. This course has presented you with tools that PIOs can use to communicate, the steps to develop a campaign to prepare your community, and ways to effectively provide critical information during an emergency. The steps to organize and conduct a news conference or briefing are: Note: You may want to identify several knowledgeable people to assist and provide information at the news conference or briefing. Set up interviews and write talking points C. Be an intermediary between leadership and the news media D. Assess situations for public information implications, 14. Supporting information can be described as: A. Youll be quite surprised at how the elected official mouse makes all the difference with the children. B. describes a writing technique applied to social media content. Technology allows anyone to be a journalist. Images, sound, and information captured by the public can be used by traditional news organizations, or posted to social media sites, and broadcast globally. This lesson introduced you to different tools you can use to communicate your message as a PIO, including: In the next lesson you will learn how to prepare quality written products for these tools and how to speak effectively with the media and to the public. Example: Press Release Using Inverted Pyramid Format. Doug Miser. What is the community sentiment toward your organization or the issue? Well, were here to answer that question for you, and hopefully share a few tips about preparing forrealemergencies too! With the advent of social media, another type of news release you may want to use is the Social Media Release (SMR). hbbd```b``"_H|LI&x9"$ ;Dr?*&Fvql2r S3 An important part of the PIOs role is to prepare written products, so the PIO must be able to write clearly and effectively. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. A secondary audience is elected or other officials such as Incident Commanders or emergency operations center managers who want an overview of emergency public information. IS-29.a - Public Information Officer Awareness | FEMA Emergency At the completion of this lesson you should be able to: Key to being an effective PIO in an emergency is the ability to: Lets start by looking at what you need to know about emergency management. Public information entails the processes and systems that enable effective communications with various target audiences. endstream endobj startxref Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. The AP Stylebook is used by most of the news media. PIOs must possess good oral communication skills because they will need to present critical information and prepare other people to speak: More information on speaking and preparing speakers is presented in Lesson 3. 524 0 obj <>stream You cantand dont expect them to stay there all of the time. The fire started near Harvest Junction on the railroad and the fumes from the burning hazardous materials in the cars threaten a number of nearby communities, according to local authorities. Their three-bedroom condo was almost immediately choked in smoke and he could hear screams from below as roaring flames billowed from the balcony outside his front door. Some examples include traditional media using: An important step when communicating is to continually evaluate and adjust your message by monitoring the media. In your communication strategy, identify how you will use social media by itself and together with traditional media to prepare your community for emergencies, and to provide them with life-saving information when an incident occurs. [25 Test Answers] FEMA IS-29A: Public Information Officer Awareness Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. Social media have changed how quickly information about a disaster is available. 16825 S. Seton Ave., Emmitsburg, MD 21727 All social networking sites allow users to find people they know among the members, or look for other members with similar interests or affiliations. The ability for readers to leave comments in an interactive format is an important part of many blogs. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. 1943 0 obj <>/Filter/FlateDecode/ID[<9229C3A5CD7F8A409FF242859AD01E9B>]/Index[1928 28]/Info 1927 0 R/Length 89/Prev 779652/Root 1929 0 R/Size 1956/Type/XRef/W[1 3 1]>>stream .. Public information is a vital function in disaster operations that contributes greatly to saving lives and protecting property. Evaluate the effectiveness of your campaign. for the incident. A. Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. 0 Three PIOs on the scene of a crisis huddling prior to making a statement to the media. The process for ensuring that a public information message was accurately conveyed is typically called: A. Radio is a form of broadcast technology that has the following needs, advantages, and limitations. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Please review the IS FAQ's for more information. This includes: More information on learning about the whole community is presented in Lesson 4. 4. Continue to monitor the weather., Example 3:4 Shelters remain open: MassMutual Ctr, 1277 Main St. Springfield; Quarry Hill Comm. Tammy Kikuchi: The Joint Information Center and the Command Staff out there would hold daily briefings for the media, and quite honestly that took much of the heat, if you will, off the Governors office. 50% C. 25% D. 5%, 9. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. The good news is that preventing heat related illness is easy to do if you just use common sense. FEMA IS 29.A Answers - Public Information Officer - FEMACourses Use jargon to communicate with your target audience B. (Unit 3), List the steps of the 8-Step Model for Strategic Communications. What will you change in future campaigns? Successful written communication conveys your key messages and: More information on writing clearly and effectively is presented in Lesson 3. Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys. Print medianewspapers and magazinesare the first type of mass media developed. Campaigns that combine a mix of media are more likely to be effective in influencing people. If a media pool is not an option, consider providing professional-quality images to the media in the form of video and stills. When an emergency happens, ICS is implemented. IS-29.A: Public Information Officer Awareness - FEMA Email. Now lets take a look at how one mayor, Mayor Kip Holden, ensures his community, the city of Baton Rouge, Louisiana, in East Baton Rouge Parish, is prepared. The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. This lesson presents information on tools you can use in support of your role as a Public Information Officer (PIO). Emergency management knowledge including an understanding of NIMS, ICS, the JIS, and the JIC. +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu C. request additional assistance through the National Public Information Support Network. Evaluation is crucial for judging the effectiveness of a public awareness campaign. NIMS provides a consistent, systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector to work seamlessly to prevent, protect against, respond to, recover from, and mitigate the effects of incidents, regardless of cause, size, location, or complexity, in order to reduce the loss of life and property and harm to the environment.

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